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Root Fifty Two Ltd

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About

Root Fifty Two is an inspired collective of creatives based in Burnley, Lancashire, with comprehensive in-house expertise in all creative and digital marketing services, such as graphic design, web design & development, copywriting, print, social media management and digital marketing, including email marketing, Google Ads and PPC.

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Q&As

Great design and user experience, mobile-responsiveness, clear CTAs (call-to-actions), fast loading speeds, up to date content and one that gives your customers the information they need, clearly, quickly and efficiently to ensure your bounce-rate remains low.

You want your website to reflect your brand, portrays the right and appropriate tone of voice for you and your business and one that is easy to navigate. Where appropriate, good imagery is key, as well as regular blog content and links to social. You want your website to be performing optimally in terms of SEO and that you are getting the right type of enquiries through.

The first question is usually the purpose. What is it you want to achieve by outsourcing your design, web or digital marketing needs? This may be more enquiries, more sales or it could be that you want to increase your brand awareness. It could be a mixture of reasons, but getting to know you and your business is what helps us in putting the right proposal together for you.

When an enquiry comes through, we would generally start with a meeting or video call, to get to know you and what your aims are. Once we have got all the information we need, we will work to put together a proposal based on your brief.

Once you are happy with the costings and ideas put forward, we would meet again to go through finer details, depending on what the job is. If it's a new brand, we would begin a research process, before drafting up designs that suit. If it's a new website, we would initially start with either a wireframe of your site (dependent on complexity) or move onto the styling of the home page. We work with you throughout the process, to ensure you are happy every step of the way. All our websites are designed by our own in-house team of Designers, then once these have been signed off, it's down to our Developers to start coding!

All our websites are designed for both mobile and desktop, to ensure it's fully responsive for every user, on all devices.

This varies from job-to-job, but we may require logo and other graphical assets if creating a website from an existing brand, and possibly content too, if you wish to write your own copy. Both of which can be put together by our Designers and Copywriter, should you need them.

If it's a new website, we will require domain access, which you may hold, or could well be with another agency / Developer, or third-party IT company. If you have a budget in mind, this would help with the proposal stage, but we can advise on what budget you would be looking at, if you're not sure.

Every day is varied. We don't specialise in a particular industry, but have good knowledge in haulage, manufacturing, property, education and law, to name but a few. We believe in getting to know our clients, and working with those who hold the name values as we do. We believe in the power of partnerships and building creative solutions based on your requirements. We have the expertise and know-how to bring your brand forward and show a great deal of enthusiasm and dedication in every project you present to us.

If you are after a 'one-stop' shop for all your marketing requirements, the Root Fifty Two team are here to help. We are often described as an extension to the business, particularly where their is no in-house marketing within the company. We can manage all aspects of design, web development, digital marketing, social management, copywriting and print and go above and beyond for our clients, to ensure they're getting the right level of service. We pride ourselves on our responsiveness and are only a phone call away! There is no 'ticketed-system' and you'll get to speak directly to the creative team taking care of your business.

Over the last year, like many, we have changed the way we do business, but it hasn't affected our ability to provide excellent customer service and astounding results for our clients. Meetings can be made via video link, and we have the systems and software in place, which allows us to share and collaborate our work online. There are many clients we haven't met in person, but regular online catch-ups with our clients has ensured that they're still very much at the forefront of our mind.

As well as supporting clients with their own Covid guidelines, such as messaging on social or their website, we are also doing many of our meetings via video. In cases where we have met with clients, you can feel rest assured that this is done in the most safest way possible. Being in a serviced building means we have access to meeting rooms, where only a limited number of people of allowed to enter. We have all the amenities of face masks, hand sanitiser and anti-bacterial wipes around the building and within the office too.

Services

When it comes to building a customer base, brand visuals are key. Our team of designers have what it takes to deliver materials that are perfectly matched to your company’s values and vision.

Your website is your most valuable online marketing tool. Our trusted team of creatives will work with you to deliver a stand-out custom design that’s on brand and offers an intuitive customer experience.

Specialists in working with bespoke content management systems, our team of web developers are on hand to ensure your content is accessible, as well as ensuring your website is functional for both mobile and desktop users.

With years of digital marketing experience, we enjoy exploring new ways for you to reach out and engage with your customers online. We’ve helped customers find success with impactful email marketing, PPC, re-marketing and SEO campaigns.

From blogs to brochures, and SEO-optimised website content to engaging press releases, we offer a range of creative copywriting services to complete the marketing package and help with getting your name out there.

Build your brand, increase your scope, grow your online presence, drive traffic to your website, get your voice heard and expand your reach with an effective social media marketing strategy from the experts here at Root Fifty Two.

With super-fast servers and a team of experts to manage your online presence, we offer a range of website hosting and maintenance services. We offer the ability to keep track of your website’s scope and impact, whilst monitoring and updating any plugins as required.

The Root Fifty Two team is a big fan of all things print. Playing a huge role in the business in our starting years, print marketing has never lost its impact, and is still an excellent method of getting your voice heard and your brand seen by new eyes.

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