Reactor Brand
Online
(3)
Online
(3)
I’m an independent brand designer who specialises in working with companies like yours helping them become market leaders that are chosen by more people, more often and at a higher price. My core focus is branding and I’ve been doing this for over 20 years.
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3 customer reviews
Antoney Calvert
Brian is an amazingly talented and driven designer. His problem solving abilities are rooted in a deep understanding of his clients needs which he uncovers through rigorous research and creative process. As a fellow designer I've had the pleasure of working closely with him. If you're looking for a friendly, positive and brilliant designer then Brian is your man! More...
David Mattingley
Throughout all stages Brian would share his ideas on branding and website design. He also worked closely with me to make sure that I got the business outcomes I was looking for.
Brian was not just excellent at this, he was also a great brand and marketing consultant with sound advice on how to further amplify my results. I would thoroughly recommend Brian, he is a true visionary with unique ideas.
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Paul Schultz
For 10 years, from the founding of MarketDeveloper to its successful sale to Blue Venn Group Brian was our “outsourced” Creative Director.
He used his undoubted creative talent to develop the look and feel of our brand from initial Brand Design through all the versions of analogue creative and took us into the world of online advertising.
In all that time he was both wonderfully creative and his personal charm and thoughtful nature made him a genuine delight to work with. He ensured that for 10 years all our advertising and promotional material stayed consistent, relevant and “on brand”.
I would work with him again in a heartbeat if and when I’m back in startup mode. I unreservedly recommend his work to anyone who needs to hand their brand work to a safe pair of hands.
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What makes a great website?
1. Well Designed and functional
2. Easy to use
3. Optimised for mobile
4. Fresh, quality content
5. Readily accessible contact and location
6. Clear calls to action
7. Optimised for search and the social web
What questions might you ask a client when starting a new project?
What problem are we trying to solve?
What's the business objective?
Who are we talking to?
Why should your target audience care?
What makes you different from your competitors?
What’s the budget we’re working with?
When does it need to be delivered by?
What would a “home run” look like?
Describe your creative process.
Step 1: Research
Every project begins with gaining full understanding the problem through asking a series of questions designed to dig as deep as possible. The goal is to understand things like what makes you different from your peers in the field, where you’re going in the future, and what, from your perspective, the brand identity and website must help you achieve.
Step 2: Strategy
Once I feel that we have defined the problem adequately enough and gained sufficient knowledge of your business or field in which you operate, I begin to work out the strategy for designing an effective identity and website.
STEP 3: Design
Design is a very collaborative process where we meet every few days to discuss progress and the design work produced.
Taking this approach can produce brand identities and websites that have the potential to endure, they’re relevant to your business and can be used flexibly and consistently, so they don’t need to be changed in the foreseeable future.
STEP 4: Production
The final logo and other materials are produced and delivered along with the website.
What information do you need from a client before you can start work?
As soon as your project begins I'll send over a series of straight forward questions designed to help me understand your business, the issues you're facing and the goals we need to reach.
What do you love most about your job?
I love working with clients and turning their complex business ideas into simple design solutions that can transform a business overnight.
What inspired you to start your own business?
I've always wanted to work for myself from a very early age. I can't let anyone else be in control of my own destiny. I want all of my successes and failures to be my own.
Why should our clients choose you?
Every project I work on benefits from well over 20 years of design and business experience. When this is combined with a firm understanding of brand and marketing strategy I very quickly uncover creative solutions guaranteed to deliver positive and measurable business results.
Brand Design
I don't just create logos, I help my clients establish an all-encompassing brand experience. Cool factor is not the goal — I develop brand systems that get measurable business results.
Web Design
I bring brands and products to life on the web by creating interfaces and interactions that make sense. I like to think as users do which leads to uncovering better ways of presenting information, making it a memorable and immersive experience for your customers and clients.
