Online Buddy Ltd
Online Buddy is your friendly digital marketing resource, created to help the average business owner or marketing manager make an informed decision while trying to navigate the ever-evolving digital landscape.
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E-commerce website development & design
When embarking on a new website development project there are 3 main parts to the project, which are as follows:
Front End – This is the visual appeal of the website and in most cases will be created by a web designer, unless you have opted for a template design. The front end of the website is very important because it’s what your website visitors see.
Back End – This backend of the website is known as the CMS (Content Management System). The CMS is where you go to update the website content and pick up enquiries or sales.
Website Content – Every website needs content or products information to populate the created pages. This can be very tricky for eCommerce businesses and most business owners need to plan ahead for this part of the project.
Speak with us at Online Buddy Ltd for more information.
SEO - Search Engine Optimisation
SEO
SEO means Search Engine Optimisation. It’s the activities involved in gaining online visibility on search result pages. Our SEO experts help with ensuring your business shows on the search result pages for your relevant keywords and search phrases.
Key factors to help improve your website SEO:
Onsite Optimisation
Offsite optimisation
Content strategy
Social media strategy
Website user experience
We can help with managing and increasing your website's online visibility.
Google PPC - Pay Per Click Advertising
PPC – Pay Per Click on platforms like Google is the most tangible digital marketing strategy. With PPC you pay for each visit to your website. This strategy helps with driving immediate traffic to your website.
With PPC you have to allocate an advertising budget that is added to your PPC account and its our Job at Online Buddy to manage and maximise the budget by continuously optimising your PPC adverts to ensure you get the maximum Return On Investment (ROI).
PPC is not recommended for all businesses, book your consultation with us; to ensure this strategy will work for you. Things to consider before investing in PPC.
Ensure you have enough stock available (E-commerce websites)
Ensure call to actions are working perfectly on your website (Brochure website)
Make sure you set conversion goals
Ensure your prices are competitive
Create new promotions and special offers to attract more visitors to your ads
Get in touch for more information regarding PPC and other digital marketing strategies.
