NewSilkRoute Digital Ltd

Entry into the Chinese market can be a daunting project. However, New Silk Route can help by offering targeted market research within your industry to make the process a lot easier. We will work with you by assessing your Chinese competitors, finding potential business partners and making your product or service suitable for Chinese customers.

Google has been banned from operation in mainland China and this makes Baidu searching particular relevant to promote businesses in China. Baidu is the most popular search engine in China, and it gives higher ranking on Chinese language content. If your content is not very specific, you have no chance to rank.

All the websites we build are search engine friendly. However, in order to get your message across in China, a targeted SEO campaign will increase the online visibility, create a good source for new clients and build stronger brand awareness.

We pay special attention to the return on investment by using specific web analytical tools in order to appraise the effectiveness of the campaign.

Most of the Chinese tourists speak very little English and they heavily rely on the holiday organizers to provide information. In order to promote the region of South West England more, we need to find new ways to connect directly with Chinese consumers. This new opportunity is social media.

According to Statista (2020), in the first quarter of 2020, Tencent’s WeChat had over 1.2 billion monthly active users meanwhile Sina Weibo’s monthly active users were 550 million in March 2020, a net addition of approximately 85 million users, or 16% increase on year over year basis (China Internet Watch, 2020). Moreover, Douyin’s user base in the Chinese market would very likely surpass 470 million by 2020 (Statista, 2020).

We strongly believe this stands for a very cost-effective way to promote local brands and attractions.

Key Opinion Leaders (KOLs) are short video creators and columnists influencing a larger group of society. We can help you choose the right KOL depending on your target market and product.

There are several ways a KOL can add credibility to your services, products and brand: sponsored posts, giveaway/contest campaigns, product reviews etc. From internet celebrities (wanghong) to micro influencers and communities, we can match you with the right type of KOLs to promote, share and engage with your brand. We are here to help you throughout the stages of promoting your brand on the Chinese social media platforms.

One of the biggest obstacles UK businesses face is the challenges of language barriers with Chinese consumers. Our creative team are on hand to help you produce stunning marketing materials that are suitable for the Chinese market. Our mission is to reach your targeted audience with accurate translations that carry the true emotions of your brand, products and services.

All of our translation work is carried out in the UK first and then cross-checked by professional copywriters in China. Whether you have the need of translating a brochure, a website or a technical manual, you can be confident that our work will stay faithful to your original message.

Our team provides a service capturing moving images and electronic media ( e.g video, direct disk to recording, or solid state storage) and even streaming media.

Our team provides a professional photography service that specialises in fashion and modelling photography, and proficient and very experienced in product, food and event photography.

Our team provides a professional video editing service, very experienced in compositing, colour grading and putting together footage to make a great video. Capable of putting together feature length films and professional documentaries.

Our team is proficient in retouching images professionally in multiple softwares such as Capture One, Adobe Photoshop and Lightroom.