Mount Lloyd
Multiple locations
Multiple locations
My name is Harvey and I am the Managing Director for Mount Lloyd. I initially started doing social media marketing for my cousin brothers estate agents. I am very pragmatic and objective, and although I had a real interest in marketing, my goal really was to increase revenue.
Show more
Be the first to leave a review for Mount Lloyd.
What do you love most about your job?
Increasing revenue for my clients, and the satisfaction from that! Also the relationships I develop with my clients. Every month I schedule to meet them face to face for a coffee or lunch (paid by me) so that I can further develop the relationship. Oh by the way, all my clients trust me because I have no upsell! I give my clients everything.
What inspired you to start your own business?
I initially started doing social media marketing for my cousin brothers estate agents. I am very pragmatic and objective, and although I had a real interest in marketing, my goal really was to increase revenue... a lot of the nice graphs about engagement and likes were great and in 3 months we increased revenues through digital by 120%
Why should our clients choose you?
No upsell on our services, 100% commitment, someone you can trust doing business with, real focus on results (I can easily show you great graphs and statistics), pragmatic and objective led. We work in partnership, we don't want you to see us as a service provider!
Facebook Marketing
We will focus on these 3 steps for a successful Facebook
Ad Campaign
1) Awareness - Buzz for your business
2) Consideration - Get on potential customers radar
so they research your business and product/service
3) Conversion - getting customers to have
appointment and enter YOUR funnel
What is the Facebook Ad Type and goal?
Is it Traffic? Runs up to 75% of the time "builds
traffic pixel data"
Is it Engagement? When we want social or viral
engagement
Is it Lead Generation? To collect leads,
emails/phone numbers and convert
Ad Copy goals in-line with campaign for target
audience
Instagram Marketing + Content Creation
How we create compelling content?
We use a scorecard rating from 0 to 10
High VRIN content
Value (0-10)
Why do people value you? Creating content around
that
Rare (0-10)
How rare is that content?
Inimitable (0-10)
How hard would it be for another company for e.g. to
copy content? Unique like growth numbers,
customer satisfaction partnerships etc?
Non-Subsitutable (0-10)
Did you know?... e.g. something that they cannot live
without
7-10 score minimum
Facebook Ads Strategies
Most marketers will boost post from
front-end, we focus on boosting it from back-end
How should we optimise Ad-Spend & manipulate
ad placement?
Detailed targeting based on services of company
Daily Budgets
Email Collection on small offers/mega-giveaways
Liking posts but not liking page?
Exporting & re-marketing
Lead Generation + Getting them to purchase!
How do we get customers further down the funnel?
MIT report showed that customers filling out form leads, it was
approx. 900% less likely to get them on the phone if you wait more
than 5 minutes
http://www.leadresponsemanagement.org/lrm_study
How do we integrate tools for effective conversion of leads?
Automated text messages - personalised " Hey Jane in order to
secure this booking, are you able to visit this website or enter this
code into our website or call us right now on XXXXXX"
Automated calls to company - "Jane just filled out a form online,
press 1 to call her back"
Thank you Landing page - "Jane if you book in the next 2 hours, we
will give you a FREE "X" (BONUS OFFER)
Creating HOT leads
Our objective here is to move our
prospective customers from cold to warm or
hot.
Video views allows us to build a massive
audience of prospective patients watching
3 S, 50% or more, 75% or more of our
video.
Traffic objective allows us to track pixel info
on our prospective patients visiting landing
page, and attempt to convert them later
on.
Post engagement objectives allows us to
build audiences of people who are
interested and engaging with our content
taking a user from cold to warm (likes,
comments, shares).
How do we find Warm audiences?
We find them from our first initial
campaigns (video views). We leverage this
and find these groups of people from the
data we gather from our cold audience
campaigns. We can reach people who have
watched over 50% of our video. These
users are very likely to be interested in the
product/service offering vs the audience of
people watching 3 seconds or not at all
(cold)
How do we create Hot audience?
Difference is level of intent compared to
warm audiences. These are groups of
people who have already engaged with
us/watched a webinar, dwelled on our page
for a certain amount of time or have visited
specific pages of our site that show strong
buying intent.
