Motive Design

Do you have a brand ethos and what makes your offering distinctive and emotionally engaging? If you don't have this key piece of information we can help you define it.

Who is your target audience? If more than one have you really distilled your target groups. This will help you to be more focused and clear in how your business can provide benefit to them.

What do you see as being the main benefits your business offering brings? Order them in importance as this will help in structuring the emphasis that is presented to your audience. Be sure to distinguish between features and benefits. Customers buy into what difference it makes for them!

What is the background to you seeking the services of a designer/branding expert. Are you a startup company? Are you trying to increase sales from a solid trading base? Do you have a new offering/service that you are trying to promote?...As such do you already have an established brand/ marketing materials and platform in place?

Do you have a fixed budget for the project? If so its always helpful to know so that we can help you maximise what you have at your disposal.

What raw information/visual content, if any do you already have? To what extent are we creating or framing your story?

Having asked many of the key questions above (ones that would help us deliver back to you a more targeted solution) others would be specific to your individual circumstances and we pride ourselves on being very supportive throughout the design process, always striking a balance between working with you to extract the information we need and progressing swiftly with experience so as not to burden you with endless questions.

We always start by having a frank and revealing conversation with our clients to establish the background to their request, and using the questions above to clarify the objectives of a project. Where the route forward is uncertain we offer advice and recommendations until both parties are clear with the scope of the project. We maintain this helpful communicative approach throughout the project so you are informed of progress every step of the way.

Our creative process revolves around the practice of 'simplification'. At every turn we work towards clarity and simplicity of communication. This tried and tested way of working, results in messages that are easier to relate to, hierarchies that are easier to follow and visuals that are powerful and unambiguous.
This extends to to our working practice and client relationships as well with a view to streamlining the design process by making our interactions as seamless and clear as possible.

There are many advantages that we bring as an experienced design and branding partnership. We have been providing effective creative business led solutions across many market sectors and size of business for the last 15 years. This means we bring a wealth of insight, perspective and skills to any project. It also means we are focused and determined to provide the best fit solution, not just what a limited and naive toolkit solution may provide.

We are small, responsive and helpful which means we are always on tap to guide you through the process of arriving at an outstanding solution and many of our clients come through recommendations some of which we have worked with for over 8 years. Above all we are passionate about providing the highest quality services to help our clients businesses grow.