Kara Hynd Web Design and SEO
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Hey there! I'm Kara, a Scottish freelance web and brand designer with expertise in SEO. I specialize in helping businesses thrive online, creating visually stunning websites that drive traffic and convert customers. I get consistent results for my clients and continue to work with them through ups and downs of their business, I've got your back, let's work together to elevate your brand!
2 customer reviews
Sally Hughes
As an Independent Political Candidate, I needed to get a Website and Professional ‘Brand Identity’ up and running very quickly – but with zero technical abilities in this field I was extremely concerned. I hired Kara and immediately was put at ease. She listens very carefully and has an intuitive, artistic and professional understanding of what is required. It’s about the vision, the message and the campaign, not the technology. Kara included a client care package within my website dashboard with tutorial videos on how I can easily manage my account, and has been with me every step of the way. She’s five star brilliant and I highly recommend her. More...
Different Glass
We hired Kara to help us shift our focus and acquire more residential clients. Since launching our new website, we've seen double the number of customers getting in touch through the contact form.
What makes a great website?
A great website is user-friendly, visually appealing, and optimized for all devices. It should clearly communicate the brand's message, be easy to navigate, and load quickly. Effective SEO practices are crucial for visibility, and security measures should protect user data.
What questions might you ask a client when starting a new project?
What are your main goals for this website?
Who is your target audience?
Do you have any color preferences or existing branding?
What features do you need on your website (e.g., e-commerce, booking system)?
Who are your competitors, and what do you like about their websites?
What is your deadline and budget for the project?
What do you love most about your job?
I love the creative process of translating a client's passion into a functional, beautiful online presence. It's rewarding to see a project evolve from initial concepts to a completed website that helps grow their business.
What inspired you to start your own business?
Growing up in a family-run business, I witnessed the challenges and rewards of entrepreneurship firsthand. This background inspired me to help other entrepreneurs establish and grow their businesses online, combining my passion for design with my desire to make a tangible impact.
Why should our clients choose you?
Clients should choose me because of my commitment to understanding and realizing their vision, my technical expertise, and my hands-on approach to each project. I ensure that each website is tailored to the client's specific needs and goals, with a focus on functionality and user experience.
Can you provide your services online or remotely? If so, please add details.
Yes, I work remotely and can collaborate with clients online via video calls, emails, and project management tools. This setup allows for flexibility and constant communication, ensuring that clients are involved and updated throughout the design process.
What changes have you made to keep your customers safe from Covid-19?
As my services are provided remotely, the risk associated with Covid-19 is naturally minimized. However, I ensure that all interactions and transactions can be handled safely online, and I stay updated with the latest health guidelines to advise clients on best practices for their businesses if needed.
Website Design
Fully responsive web design with high converting pages.
Make your website accessible on any device with responsive design and increase engagement by using best practices, optimizing layouts, and clear calls-to-action.
9 Ways My Web Design Strategy Delivers Results;
1. Craft a Stellar First Impression
Imagine your website as the digital face of your business. A professional design invites customers in, making an instant positive impact. It's your chance to make visitors say, "This is exactly what I've been looking for."
2. Enhance User Experience, Increase Revenue
Your website should guide visitors effortlessly to what they need, just like a friendly store manager. A well-organized site means happy customers who are more likely to return.
3. Expand Your Reach
A sleek, accessible website opens your business to the world 24/7. It's like having a global storefront that never closes, inviting new customers in at all hours.
4. Elevate Your Credibility
A polished website signals a trustworthy, established business. It reassures customers that you're the real deal – professional, reliable, and ready to serve.
5. Outshine the Competition
In the digital age, customers often look online first. A superior website sets you apart from competitors, ensuring you're the first choice for potential clients.
6. Boost Your Sales
E-commerce functionality turns your site into a virtual sales representative that's always working for you, making it easy for customers to make purchases directly and effortlessly.
7. Showcase Your Expertise and Products
Let your work speak for itself with a portfolio or product gallery that shines. A well-designed website is your 24/7 showcase, highlighting your best work to prospective clients.
8. Keep Customers Engaged
Save time for you and your customers with a FAQ section. Address common inquiries on your site, freeing up your time while keeping customers informed and engaged.
9. Foster Customer Connections
Your website can be a hub for building relationships with customers. Through newsletters, contact forms, and social media integration, stay engaged with your audience, keeping them informed and interested in your business.
Search Engine Optimisation
Dominate Local Search Results. Unlock Your Website's Full Potential With Me.
Elevate your online presence and drive more targeted traffic with our specialized SEO services tailored for local businesses like yours.
9 Ways I Ensure SEO Success for your business;
1. Get Found on Google and Maps (Local SEO)
I optimise your Google My Business Profile, which helps your business show up when people search for it or services like yours in their local area.
2. Make Your Website Easy to Find (Keyword Optimization)
I research what words people use to find services like yours and make sure those words are used properly on your website, helping more people find you.
3. Show Up Higher on Google (Search Engine Ranking)
I make changes to your website that help it appear higher in search results, making it more likely for people to click on it.
4. Understand Your Website Visitors (Website Analytics)
I give you information about who is visiting your website and what they do there, so you know what’s working and what’s not.
5. Keep Your Website Healthy (Website Audits)
I perform regular checks on your website to find and fix problems that could prevent Google from understanding and showing your site in search results.
6. Connect with Your Local Customers (Directory Listings)
I put your business information on various online directories and maps, making it easier for local customers to find you.
7. Attract More Visitors with Content (Content Creation)
I create interesting articles, blogs, and other content that people want to read and share, drawing more visitors to your site.
8. Keep Up with Competitors (Competitive Analysis)
I look at what your competitors are doing well in their online presence and strategies to apply similar practices to your site, helping you stay competitive.
9. Improve Your Website’s Speed and Design (Website Optimization)
I make your website faster, easier to use, and more attractive, keeping visitors happy and engaged.
Brand Design
Transform Your Vision into Visual Identity
Great brand design transcends mere aesthetics—it’s about creating a connection. By listening intently to your needs and understanding your target audience, I craft a visual identity that resonates with your market and embodies your company's values.
9 Ways my Branding Package Helps You Stand Out;
1. Custom Logo Design
Your logo is the face of your brand. I design distinctive logos that are memorable and reflect your business's unique personality and values.
2. Tailored Marketing Materials
From business cards to brochures, I ensure all your marketing materials speak in one cohesive voice, boosting your brand's visibility and consistency.
3.Comprehensive Brand Collateral
Need banners, flyers, or social media graphics? I've got you covered with all the essentials to build a cohesive brand presence across all platforms.
4.Deep Market Research
I dive deep into your industry trends and audience preferences to ensure that every design element is optimized to attract and engage your specific target demographic.
5. Empathetic Design Process
I pride myslef on my ability to listen and empathize, ensuring that every part of your brand’s design is a reflection of your vision and objectives.
6. Adaptive Brand Strategy
As your market evolves, so should your branding. I provide flexible brand strategies that adapt to market changes and help you stay competitive.
7. Consistency Across All Touchpoints
I ensure your brand identity is consistent across every customer touchpoint, from your website to your physical storefront, creating a seamless user experience.
8. Enhanced Brand Recognition
With a coherent and unique brand design, your business becomes instantly recognizable, fostering customer loyalty and repeat business.
9. Ongoing Support and Consultation
Our relationship doesn’t end with the final design. I offer ongoing support and consultation to ensure your branding continues to deliver results.
