Harshitaa Adhalakha
Online
Online
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Brand design
Bring Your Brand to Life with a Strategic Visual Identity
Brand strategy: Through discovery calls and questionnaires, I'll get to know your company's personality, values, audiences and positioning to inform the visual identity.
Logo design: We'll develop logo options balancing visual impact, flexibility across uses, and timeless design. I can provide it in multiple file formats.
Supporting brand assets: The final deliverables can include typography selections, color palettes, pattern libraries, imagery guidelines - assets tied together under a cohesive brand style guide.
Visuals for multiple applications: I craft customized designs for your business cards, letterhead, website, signage, packaging and more that bring consistency across touchpoints.
Tech packs
Bringing Your Fashion Ideas to Life with Detailed Tech Packs
As a fashion product developer, I create comprehensive technical specification packages to seamlessly take apparel and accessory designs into production. My tech pack services include:
Constructing 2D CADs for each product style, with front/back/side views and clear labeling of every detail
Providing material descriptions, dimensions, hardware, trim, and notions requirements
Detailing manufacturing instructions for processes like stitching, bonding, screen printing etc.
Creating spec sheets for sizing guidance including measurements and tolerances
Supplying images of key details with zoom-ins and annotations
Converting all digital tech pack files into easily sharable and legible formats
Fashion design and collections
Bringing Fashion Collections from Concept to Retail, Runway to Wardrobe
As a fashion product developer and designer, I offer end-to-end services to take apparel collections from early concept sketches all the way to retail reality. My specialized expertise can guide and manage every step:
Concept & Design:
Trend analysis, competitive benchmarking
Mood/inspiration boards, color selection
Designing full collections meeting cohesive stories
Technical Development:
Constructing tech packs with precise material, hardware and manufacturing specifications optimized for sampling
Sampling & Revisions:
Identifying and sourcing high-quality materials
Managing sampling with external partners or in-house production
Fitting trials and adjustments until perfected
Sourcing & Production:
Vetting and managing external manufacturing partners; overseeing bulk order production
Providing complete trim, label, packaging and merchandising specs
My processes prioritize establishing design DNA, focused edits and alignments across the full collection - ensuring shows or retail drops offer strong top-to-bottom statement ranges. Whether your needs are trend-driven fast fashion or luxury couture, I would love to discuss bringing dedicated collection development support to your brand concept all the way to market.
Business strategy and Brand startegy
Comprehensive Business Strategy and Launch Planning
I am an experienced business consultant providing end-to-end strategy and launch planning services for new ventures or existing businesses looking to offer new products and services.
My step-by-step strategic planning framework includes:
Market Research:
Competitor analysis uncovering their strengths, weaknesses and gaps in the market
Identifying market trends and innovation opportunities
Consumer research through interviews and data analytics
Business Concept Development:
Recommending new product or service ideas addressing unmet consumer needs
Business model overview leveraging the Business Model Canvas
Detailing product features, pricing architecture and value proposition
Go-To-Market Strategy:
Building authentic brand positioning and messaging platforms
Tailored integrated marketing strategies and campaign execution plans
Omnichannel distribution channel selection and setup
Operational Planning:
Organizational design - optimal team roles, culture and customer service approach
Formulating ethics, sustainability and compliance best practices
Localizing production workflows to uphold standards
Financial Analysis:
Realistic 5 year financial projections including revenue growth, investment requirements and profitability timeframe
My actionable strategic plans give startups and businesses the detailed roadmaps required to minimize risk, differentiate competitively and establish resilient growth runways.
Magazines and posters
Bringing Fashion and Lifestyle Stories to Life Visually
As a graphic designer and art director, I specialize in magazine and poster layouts that compellingly showcase fashion collections, brands, personalities and events through striking visual storytelling.
My services include:
Photo shoot art direction - planning compelling compositions and styling
Magazine cover design - creating eye-catching layouts integrating logos, headers and cover model photography
Editorial feature layouts - pairing content and imagery for optimal visual impact across page spreads
Typography selections complementary to brand identities
Color grade adjustments tailored to convey desired moods
Info-graphic development – distilling data into aesthetically engaging visual representations
Poster concepts – campaign and event promotional designs applied to outdoor media
