Francesca Lee
London
London
What are you looking for? Website content, blogs, articles, press releases? We do all that but with a difference. We take the time to understand our client, its business and the purpose of the writing. Tailored to suit. Not a square peg in a round hole but the piece to fit its purpose from the choice of works to the tone of the piece. That is what makes us different.
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What do you love most about your job?
Learning about new businesses, their USPs. Finding out what businesses want. Writing what will appeal to their markets; writing what will sell their services or businesses. Having a new challenge to create blurb that grabs attention every time.
What inspired you to start your own business?
An opportunity to help independent businesses to develop web content, articles, blogs or press releases that consistently produces qualified leads to optimise a successful business.
Why should our clients choose you?
I have a clear process in how to ascertain what is required by a client and experience in defining the purpose the writing is required for. In 98% of the time, the work product will be delivered within the agreed timelines and often, ahead of time. This is of course dependent on the client providing all necessary information requested to determine the focus of the writing that is required..
In terms of fees, we are flexible. We can work on an hourly rate with timesheets, a day rate or a fixed fee for each piece of writing, or a combination. Charges vary from £25 to £40 ph depending on the complexity or length of the writing required by the client. Where multiple pieces of writing are required, we can agree a discount of between 5 - 15% with the client.
I have specialist freelancers working with me who can provide research in specific areas such as food & drink, consumer products, art and history of art. In addition, I have illustrators who can complement the writing of a piece that can often provide a lighter and more interesting touch to a website.
Website Content
Once we understand what the business is about, purpose of the website, the number of pages for the website, the site map, we will write the content for each of the requested pages. We may propose from time to time, how the pages should be organised and how they should be linked together. Most importantly, understanding the proposed target market is essential for the targeted writing.
Blogs
250 - 500 words. Or more if appropriate. Researching and understanding the topic in question. To be effective, you will need to tell us who the target market is and the purpose of the blog ie is it to increase demand, to raise awareness, to provoke thought and action by the reader.
Articles
We can research and write specific pieces. Tell us the purpose, the target market and the length.
Copywriting, PR
You need short advertising copy, press releases - look no further. Let us help you.
