Fourgreenleaves Marketing

So many platforms, so many different audiences and so many potential pitfalls. The world of social media can be a tad daunting it’s fair to say but the rewards for a business of getting it right can be massive.

For an ever increasing number of people social media channels are the first port of call when checking out a business, its products and the service it offers. For exactly the same reason that this can be fraught with reputational dangers, it’s also an incredible opportunity to show yourself off to the World and, more importantly, people actively looking to buy from businesses like yours.

A chance to be human, give your business some personality, really communicate and build up productive relationships with prospects, clients and various communities.

Businesses today can’t afford to not be social but they also can’t afford to get it wrong. Luckily fourgreenleaves have walked this path countless times, we’re here to help you avoid the traps and get social media right.

Business websites are the 21st century shopfront for any organisation but far too often these sites are either thrown up in a slapdash manner or, if they are constructed professionally in the first place, they’re regularly then left to go to rack and ruin with businesses thinking the job is done.

Just like a physical business premises though, the state of your website will be one of the first things visitors will judge you on. This is the start of your customers’ experience of your business and this is exactly why it’s madness to provide something unattractive, poorly maintained or obviously in need of updating.

At fourgreenleaves we won’t let any of our clients make this mistake. If you need a new website or your existing website isn’t up to the job of supporting your business growth then we’ll tell you. Then we’ll show you how to put one in place that is. How’s that for a nice and simple approach?

Our experienced team are hugely skilled in the design and maintenance of great websites. Working with the market leading, powerful and hugely flexible WordPress platform our sites, when combined with our various content marketing services, supercharge your digital presence and keep your business firing on all cylinders online.

It’s not just design that we can help with either – our knowledge of marketing automation (MA), and many of the leading MA platforms available on the market today, means we can also help with the nuts and bolts of how your website efficiently delivers real business without you having to lift a finger.

There’s no potential digital money pit quite like Search Engine Marketing or Pay-Per-Click (PPC) advertising as it’s more commonly known (well, excluding those dodgy emails from Nigerian ex-President’s obviously).

Despite this, there’s several good reasons why online advertising has evolved to the point where for many businesses it has achieved commercial parity with more traditional channels like print and television.

Going where the customers are: Today the first place that the majority of buyers of just about every product and service head to when considering a purchase is the internet. Businesses now come in to contact with customers far further down their buyer journey and this is because the discovery phase can be carried out entirely online.

Audience targeting and value for money: You only need to pay to advertise to the people that really matter to you, those who might actually buy something from you. Building campaigns that only target a relevant audience means this is one of the most cost effective ways of advertising your business.

ROI and feedback: Anyone paying for advertising likes to know that their money is being well spent. Search engine and online advertising in general is easily measurable through analytics systems, campaigns can be tweaked and ROI can be clearly proved.

fourgreenleaves help you to advertise your business online across all the most popular search engines and to play the pay-per-click system rather than letting it play you.

We build and manage campaigns that spend your budget wisely and make sure you appear in front of the right people at the right time, when they’re ready to buy from you.

Great copy can sell a business, a service or a product in a matter of seconds yet it’s become somewhat unfashionable when it comes to the usual marketing “hacks” you see promoted today.

At fourgreenleaves we still believe in the power of good copy. Contrary to what is sometimes suggested about the modern consumer, people do still read and when they’re reading about your business it’s critical that the copy tells the right story.

No wasting space, we specialise in getting the information that matters across to the reader in a clear, concise and professional style. Even more importantly, our copy is always written to entertain and engage.

The copy you use is still critical and a huge part of what gives your business a voice. We’re here to help you shout attention-grabbing messages that simply can’t be ignored by your potential customers.

A good business video is just about the best way you can put a message or story across to your customers in an easy to consume and entertaining way. Video is the fastest growing content medium on the web and video sharing platforms like Youtube are now an essential place to have a business presence.

What this means though is that business video has gone from being something a bit different to yet another type of content that exists in a fiercely competitive environment. it’s not just good enough to have a video now – it needs to really stand out if it’s going to get noticed.

So if you’re late to the video party, fear not. That you’re ready to get started now is the main thing and with fourgreenleaves you’ll be working with an agency that loves to produce truly engaging video.

We build the videos we produce around your business, your messaging, your ideas and achieving your goals. As with all our content, our methodolgy is built on detailed research of the subject matter and the target market.

We don’t just turn up with a camera one day. All of our videos are the result of detailed creative planning and scripting workshops – when the cameras roll we already know we have the makings of something great. Then it’s down to our skills behind the camera and your star quality in front of it to make something great.

The power of a well-taken photograph is beyond debate. Photography can capture the full gamut of human emotion and provide a snapshot of the beauty all around us, even when we might not appreciate it’s there in every day life.

It’s capturing these kind of images and then using them to connect you to your customers that is a real burning passion of ours.

Our photography services cover corporate imagery, professional headshots, product photography, photo case studies and promotional imagery for adverts and industry publications. If your business needs a striking image to grab the attention or tell a particular story, fourgreenleaves can help.

Of course, our photography is integral to many of the other services we offer with professional imagery being one of the building blocks of any successful campaign, website or brand. However, if it’s just our steady hands, eye for detail and a few clicks of the shutter that you need than that’s equally fine with us.