Fiona Regan
London
London
Whether you’re a small, medium or large business owner, I can help you decide your vibe & create some magic through meaningful branding & design.
I have extensive agency and in house experience working across an array of branding projects for events, restaurants, hotels, and food & beverage companies.
Show more
Be the first to leave a review for Fiona Regan.
Describe your creative process.
Clear purpose – Make sure you know what your is, and importantly, not for
Clear audience – Identify who the project is aimed at. What your audience looks like? What do they enjoy? How old they are? Who are competing brands?
The right style – Unique and distinctive, whilst still appealing to your users, understanding the soul of the brand (and/or project) and making sure the artwork speaks for its self.
Straightforward plan to execute – After collecting all information on the project, I send a timeline for the project
High quality imagery – If your images aren’t good, your site won’t look good, either
What information do you need from a client before you can start work?
Target markets
Necessary deliverables
Budget
(is there previous artwork, or is it starting from scratch)
etc.
This is very much dependant on the type of job I am working on.
What do you love most about your job?
I love that I am able to work directly with clients who are passionate about the jobs they are having done, and I love bringing people's visions to life. It's always exciting to see the projects all wrapped up and done and to have clients that are just as excited as you are!
What inspired you to start your own business?
Freelancing allows me to decide who I work with and on what type of projects. There is a great freedom to it which allows my creativity to venture through many different projects and clients.
Why should our clients choose you?
Quite simply, I am honest and hardworking and I can truly say that I care about the work I do, and I will always deliver work to the highest of standards.
Strategy
Before we get started, we get to know each other and I get familiar with you and your audience, figuring out what sets you apart from your competitors. By defining your key messages, I can plan your communication strategy and build your brand story from the bottom to the top!
Design
After strategy, comes design!
With your new positioning and strategy defined the next step is moving onto exploring an array of bold and contrasting concepts. The main goal is finding relevant, meaningful and creative ways to articulate what you want to communicate.
Development
After multiple concept options have been presented and discussed, with the preferred concept then chosen, I begin the process of developing the finer details of the design and apply it across all deliverables, and suppling artwork that is ready for commercial use.
