Fill the Gap Marketing Ltd
Nottingham and Lincoln
Nottingham and Lincoln
Your freelance marketing team on demand.
Do you need someone to do all of the marketing ‘things’ that you never get around to doing?
Are you ready to invest in some marketing activity but not able to commit to a permanent member of staff?
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What do you love most about your job?
The thrill of helping customers. The variety. Marketing!!!
What inspired you to start your own business?
11 years ago - when my children were little it seemed to make sense - of course every successful business owner knows that running a business is a full time job. I quickly learnt that sleep was over-rated. No regrets. Love love love my job and my team.
Why should our clients choose you?
We are a team of freelance professionals who love what we do and would love to be a part of your team - with no strings attached. Benefit from our expertise and our enthusiasm. Let us help you to grow.
Can you provide your services online or remotely? If so, please add details.
We are now masters at remote working. It has actually made us more efficient as we are getting more 'face time' with our clients. We can't wait to meet people again though. We are people people.
What changes have you made to keep your customers safe from Covid-19?
As above. We have bought shares in Zoom! Stay safe.
Social Media Strategy
Social media WITH A PURPOSE. Where do you need to be and what messages should you be sharing and with whom. We put your customers first . . with your objectives in mind. Social media strategic and tactical plans are available - either just the plan or fully deployed and reported on. Book a complimentary consultation via our website so we can learn more about you, your goals and your customers.
Social Media Management
Fully managed social media across all major channels.
Social media with a PURPOSE designed to achieve your objectives, whether they are increasing engagement, growing your audience, promoting brand awareness and more.
Copywriting, moving digital images, images, engagement monitoring, managing direct messaging, strategic networking and connecting, comprehensive monthly reporting and regular feedback.
We fill the gap you have and tailor our services to suit your needs.
Book a complimentary consultation via our website so we can learn more about your, your goals and your customers.
Social Media Advertising
Incredibly powerful. Incredibly persuasive. Our digital marketing managers will work with you to understand your business, your goals and your target customers to create a results driven, affordable and flexible campaign that gets the results you desire.
Book a complimentary consultation via our website so we can learn more about your, your goals and your customers.
Copywriting
Oh my gosh . . how do you feel right now?
Has writing that copy for your website been on your to-do list FOREVER? Are you desperate to get it off your desk, but you want it to be really, really good? You want it to WORK.
Did we get your attention?
We write words that sell for websites, leaflets, brochures, the sides of buses, cereal packets . . but if we are honest, these days, it's mostly websites.
Please do get in touch if you would like to tell us more about your business, your objectives and most importantly, about the people you want to communicate with.
We are here to fill the gap you have.
Marketing strategy and marketing plan writing
This is where Fill the Gap Marketing began. It is at the core of everything we do. We research, we prepare, we plan. We explore your customers, your marketplace, your business and your objectives and we put a plan in place that enables you to achieve those objectives.
Your marketing plan is a document that helps you to deliver you business plan. If you don't have a business plan it helps you to create one.
We can write the plan and deploy the plan if you'd like us to. All of it, or some of it. We are here to fill the gap you have. No strings attached. We are your marketing team on demand. Here to help you to grow your business profitably.
It all starts with a no obligation marketing consultation. It's all about you. Book yours via our website today.
Customer Research
If you just have a small budget and want to do something to get started . . do this. The better you know and understand your customers, the better all of your marketing and indeed your product or service is likely to be.
Want to know what your customers think?
Why do they use you? Why don't they use you? What are they looking for from your kind of product or service?
What social media channels do they spend their time engaging with?
Do they think your service is good, bad or indifferent?
Would they recommend you to others? (this is a great question to ask - then, if they say 'yes' go on to ask why that is, and bingo . . you have a wonderful testimonial - just ask for permission before you use it).
Would you like some help writing and distributing a customer survey? (so much more powerful if it comes through an independent marketing company).
Please do get in touch with us, we would be delighted to help.
Google My Business
If you have a website and you are looking to win local business then you should definitely be utilising everything Google My Business (GMB) has to offer.
It can work very well if you treat it like a social media platform by keeping it up to date with posts, photos and replying to reviews etc. If someone was to search for your business then GMB can easily provide information about the business. They will be able to see opening hours, contact number and get directions all in just one click.
Another way your business can appear in the searches is if people want something local to them, e.g café near me. GMB is all about local search and this can include searches made near your business and searches outside the area with your location in the search, e.g Café in Nottingham.
We can set up and manage your GMB account for you to help people find you for local searches. Not many businesses are doing this yet – so get in early and get ahead of your competition.
Blogging and Content Marketing
Blogging and Content Marketing is a win-win strategy and offers great value for money.
Publishing blogs and videos that share your knowledge enable you to build your credibility, establish your authority and garner trust with your audience.
As well as all of that, content marketing also provides hugely valuable content in terms of search engine marketing i.e. it helps you to get found more easily because you are regularly talking about what matters to your customers. Google and the rest of the search engines can see that you are regularly updating your website with relevant information and this works in your favour.
A third advantage is that content marketing gives you amazing content to share via your social media and email channels - thus driving more traffic to your website and helping building your authority and credibility even further.
It's not just win-win. It's win-win-win.
Please do get in touch if you would like us to help you with your content marketing strategy and blog writing - we research, write, post, amplify, report. Whatever you need. We are here to help you to grow your business.
Social Media Chatbots
So, what it is? A chatbot is the computer simulating human conversation through voice commands or text chats or both. It is an Artificial Intelligence (AI) feature that can be embedded and used through any major social media messaging applications.
Chatbots, both on and off social media, are capable of increasingly impressive feats. They are able to offer better help and more sound recommendations to your customers . . This helps to address your customers’ issues, as needed. They don’t need to stay on the line or wait for the next available customer service representative.
If you’re wondering if social media chatbots are the right solution for you, please feel free to get in touch (with a real life human).
