Dot & i Projects Ltd
Market Harborough, Leicestershire
Market Harborough, Leicestershire
Where MARKETING meets DESIGN and tactics are delivered efficiently.
Your strategic plan is done, all supported with a well thought out marketing plan, now all you have to do is deliver it... we can help. Using our years of hands-on marketing experience, as well as our creative flair, we're here to help you design and deliver your marketing plans;
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Describe your creative process.
initial contact - brief - clarify brief and 'fill in any gaps' - outline initial costs - get creative, liaising as you go - edit accordingly - amend creative (repeat until approved)
What information do you need from a client before you can start work?
A brief description as to what is required along with any assets (logo, fonts, colours etc.) if available/required.
What do you love most about your job?
Everything! We are on the verge of being obsessed... just take a look at our company name and logo... Michelle loves her daughter (obviously!) she's the DOT in DOT & I (her name's Dorothy).
We love PANTONE books and colour charts (don't most designers?!) so we had to incorporate this into our logo too - the marsala wine colour was PANTONE's colour of the year in 2015 when we started (nothing to do with us liking a glass of red or two!) - and for that little extra bit of detail and consideration...
We cross the T's and dot the I's.
What inspired you to start your own business?
Michelle had spent over 25 years in food and drink marketing working with small, medium and large sized companies, her vast experience in all areas of the marketing mix, as well as her design skills - which enabled quick and effective execution of the marketing tactics - meant it fitted well to help other companies who didn't have large budgets to employ the experience she had - this way they could pay as they go.
Why should our clients choose you?
We're dynamic, friendly, down-to-earth and passionate - we use our marketing heads as well as our creative flair to bring your thoughts and ideas to life - we will work with you, as part of your team and hopefully become an asset you will want to use time and time again.
Branding
It's not just a logo - it's who you are, what you stand for. You want your customers to love your products or services as much as you do. Whether it's bringing your existing brand unto date or the start of something new, we can help.
Packaging
With decades of experience in food and drink packaging, our understanding of products, substrates and structures ensures key benefits, category cues and design all work hard for great standout on shelf and in-store.
Photography - Food & Drink
A picture says more than a thousand words, whether it's on pack, in a brochure or on social media - we add a sprinkle of style - we make them memorable, interesting and fitting for your brand.
Bringing Concepts to Life
From a simple idea in development, we can help you bring it to life with it's own brand, packaging, point of sale, posters and flyers - we can even create mock-up packs (life-size and hand-held) - we can help you stage your bland board room into the world of your concept - great for customer presentations.
"The impact in the room was amazing" - Greencore, Northampton
Adverts
Trade or consumer, print or digital, web banners or social posts, flyers or magazines - we can help you shout out about your brand, product or service - whether it's a thumbnail or a 6 sheet, static or dynamic we can help.
Events
Whether it's a trade event or consumer it's all about you - showcasing what you have to offer - helping the customer visualise why they need you - indoor or outdoor - large exhibition halls or farmers markets - from a simple roller banner to a bespoke exhibition stand we can help.
Online
From new fully responsive websites to online banners promoting your next offer. We work with you to create content and copy which falls in with your brand and your marketing plans - we can help you create a plan if you don't have one too!
Display Units
Whether you're looking for a 3D visual or enough units to fill Wembley (or your local farm shop!), we can help. Wood, card, acrylic or metal. We can help structurally as well as design. It could be a sampling unit you're looking for or something to display your products on we will take your brand guidelines into consideration as well as product attributes and store restrictions.
Marketing Resource
Having spent over 25 years in food and drink marketing and a member of the Chartered Institute of Marketing, Michelle has worked on many household brands including New Covent Garden Soup, Linda McCartney Foods, Whitworths, Tiger Tiger and Ape Snacks. Her knowledge and expertise within the FMCG arena is second to none. She has launched hundreds of products and ran many projects through large company processes, including cross-functional, multi-site and multi-brand.
Michelle's actual involvement in all areas of the marketing mix mean she is an absolute asset to any business - the best part is that you can work on a pay-as-you-go hourly rate or a contract it's upto you!
"Many small and medium sized businesses can't afford full time marketing resource on their books but need to get marketing activities completed, often quickly and correctly. Dot & i Projects were just what I needed. Recent assignments were completed to an excellent standard, completed on time and were cost effective. They're definitely going to be my out-sourced marketing execution service going forward."
Nigel Parrot (Tiger Tiger)
