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Cabana

Manchester

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About

Cabana is a digital marketing agency in Manchester.

We help businesses grow through the use of digital marketing channels, such as SEO, PPC, and Content Marketing. We also build and design websites.

We provide a free initial consultation to discuss your business, your experiences with digital marketing to date, and your future objectives.

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Q&As

We like to keep things simple. For every page on your website, the question to ask is: "Does this page help a user complete their aim?"

Use that as your guiding principle and you can't go far wrong. For example, say a customer arrives on your website after Googling 'how to bake bread'. Does your page tell them how to bake bread? Is there a recipe? Is all of the information accurate? Is it in the right order? Could a user read your page and have all the information they need in order to get started?

If the answer to those questions is 'yes', then you have the beginnings of a pretty great website.

This sounds simple and obvious, but you would be amazed how many websites continue to get this wrong.

There's a number of questions we like to ask, but the two most important are:
- What do you want to achieve?
- How soon do you want to achieve it?

A client's entire digital strategy will fall into place around the answers to those two questions. And more importantly, if we go on to work together, the answers to those questions can be used to measure the success of the work we do.

The challenge of adapting to new businesses and new industries. In an agency, you work with so many different types of businesses. From one-person teams to huge, global brands - and everything in between. All of them come with their own unique set of issues and opportunities, and we love the challenge of figuring that out. It keeps each day fresh and new.

There's three co-founders at Cabana. We always had the idea of starting a digital marketing agency together, but it’s only recently that we decided to combine our efforts (we had all been freelancers or at other agencies prior to Cabana).

One of the main things that held us back was the saturation in the market. There’s hundreds of thousands of agencies across the world, so we all wanted to be sure we could offer something better than what's already out there for our clients first.

Once we figured out how we could do that, we launched.

- Everyone who works for Cabana is an expert in their field with at least four years of experience and success, meaning you get the best talent in the industry working on your website.
- We don’t pretend to have a “secret SEO formula that guarantees results” like some agencies do. There's no such thing. We’re good at what we do because we work hard and keep learning.
- We never work with more than 10 clients each. This way, we have the time to really get to know your business and become a long-term partner, not just a supplier.
- We don’t tie you down to long-term contracts, instead we offer a rolling, monthly deal. We want you to stay with us because the results are good and we get along, not because you have to.
- We have our own development team. It’s extremely common for SEO agencies to recommend a series of website changes, for which the client then has to fork out even more money for a developer to implement. Our in-house developers can make any required changes as part of the campaign at no additional cost to you.

Services

We run full-scale SEO campaigns to help your website appear more prominently at the top of search engine results. This increases the number of people reaching your website and, ideally, the number of leads or sales the site generates.

We set up and lead PPC campaigns designed to grow your business. We take your overheads, profit margin, and budget into account to prepare a strategy that works for your business, and then we implement that strategy with expertise, quality and care.