Backbone
Red Mill, Worcestershire, West Midlands
Red Mill, Worcestershire, West Midlands
Backbone is a digital design studio that creates beautiful stories by pealing creativity from strategy and the uniqueness of businesses, into meaningful and agile brands.
Backbone is the online portfolio that houses the creative works of Oladimeji Ipaye.
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What makes a great website?
A great website is not about beautiful visuals and interfaces, it s about solving a business objective.
The aim is to design a website that is right for your business, accessible by your customers, is responsive depending on your target audience and most importantly is in alignment with your business goals and objectives.
What questions might you ask a client when starting a new project?
What are your business objectives?
Who are your customers?
What deliverables do you need from me?
How will you measure success of this project?
What is your budget?
How important is this project to you?
When is the deadline?
Describe your creative process.
My creative process is a collaborative process.
I ask the client a series of questions about their business because I want to know everything the client is thinking and most importantly, I want to know what problem I am solving for the client or their business.
Collaboration is the key.
1. Discussion / Understanding my role.
2. Initial payment.
3. Information gathering and Research.
4. Creating the work / Sketching / Design / Client Approval.
5. Final Payment.
6. Presentation.
7. Deliverables.
What information do you need from a client before you can start work?
Information about their business and my role as the Designer.
I use a project brief to gather the right information from the client.
What do you love most about your job?
Being able to create the right solutions due to the information provided by the client.
The design solution is never from a subjective point of view but from the research and data provided by the client.
What inspired you to start your own business?
Being able to take on Clients and own my work.
It gives me the opportunity to build not only my business skills but to actually help build other businesses.
I love the hustle and I love winning projects and putting smiles on my clients faces.
Why should our clients choose you?
I think Clients should choose me because, I am not a Designer that solely creates work just from a visual perspective.
Like them, Backbone shares the belief that Design should be beautiful and engaging but most importantly,
solving problems should be the main objective.
Branding design
Going beyond a logo. A logo means meaning but it doesn't stand alone.
With the strategic design solutions that I provide, I can help craft the look and feel, messaging and tone of voice of your brand. That's how to build an effective and agile brand.
