About
Results-driven advertising and marketing creative strategist | commercial director focused on strategic creative execution that stands out from the competition integrating the most effective cross-channel media tactics to reach the target audience, generate leads, and lower the CPAcquisition by as much as 50% and higher.
Bottom-line I know how to stretch a budget. Trust me with one project and I guarantee I'll earn the right to the rest.
I apply an all-encompassing brainstorming process that begins with an initial discovery (Why & Brand Insight Discovery*) designed to empower your brand with purpose, developing a definable direction to market your business and in the end with a set of key ideas to more forward, get-noticed and remembered.
PROCESSES:
• Why & Brand Review.
It’s a process to determine the direction to best help your business with the objective to discover your gut cause from your customers POV. Why did you get into this business and why do you want to stay in it.
• Why & Brand Insights Discovery.
It’s a process to increase customer effectiveness in a number of areas (current brand message, the competition, target audience, current customers, geographic’s, pipeline pull through & conversions, pricing), and discover what makes the company standout to maximize the effectiveness of marketing your business. In the end, the vision and execution for your company to achieve success, and a concise and strategic brand marketing platform, and a set of key messages for moving forward. Simple, the most innovative ideas in direct to consumer marketing designed to generate revenue and drive profit.
• What & Brand Structure.
It’s a process that looks at the all facets of the environment in which you operate to identify areas of improvement to maximize effectiveness, so the company can improve customer communication, pipeline pull through, loyal customer retention, make decisions and run their business more efficiently. In the end, a plan that improves the top line, and the bottom-line.
• How & Brand Response.
It’s a process to examine all facts of the market and target(s) we are trying to reach that incorporates trends, potential (growth, decline), value added opportunities and “gut feelings” from years of experience. In the end, a comprehensive synergistic media “program” that helps you to maximize the amount of customers your business attracts and retains, generating more revenue and driving profits.
• Who & Brand Success.
It's a process to maximize the amount of customers a business attracts, converts, and retains. In the end, a comprehensive back room CRM program that helps the business generate more revenue and drive profits.
STRATEGIC PLAN OUTLINE:
• Determine the corporate goal
• Identify the consumer in terms of demographics as well as life style (Psychographics, AIOs, Values)
…determining who they are,
…what will compel them to action (your pitch)*,
…and where best to reach them.
- Providing future marketing / growth opportunities e.g.,
- What marketing channels do they have a propensity to move to action
*Your business success starts with "WHY"
• Match the demos and lifestyle with geographic areas and specific media, so your content reaches your target audience
• Match the geographic areas with product distribution
• Implement a competitive analysis
• Establish advertising expenditures
• Construct a matrix with the above criteria to ascertain which geographic areas and media channels will provides best avenue to achieve corporate goal
• Select areas (Areas of impact)
• Initiate a Strategic Plan, which includes an cross-channel integrated media plan (360°) and creative strategy
• Implement the Plan
SERVICES:
• Marketing & Media Strategic Planning
• Marketing Research & Analytics
• Corporate & Branding Strategy
• Lead Generation & Pipeline Pull-through
• Budget Planning & Management
• Creative Strategy & Direction
- Design
- Composition
- Scripting,
- TV script continuity
- Scene layout
• Creative Writing
• Integrated Cross-Channel Marketing Strategy
• Budgeting
• Graphic design & art direction
• TV film producer & director
• Video producer & director
• Video & Sound Editing (Own & Operate Studio)
• Photography
• Adobe Creative Suite
• Final Cut Pro
• Media Planning & Buying
• Director / Cameraman (EFP & DFP)
• Spokesperson & celebrity director (dialogue)
• Set & lighting designer
• CGI designer & director (computer graphic imagery)
• Video editing (Adobe CC, Final Cut Studio)
• Post production director & supervisor (A/D)
• Film telecine supervisor & designer
• Film processing supervisor
• Sound design supervisor & director (including LCRS surround).
• Radio producer & director.
• Supervise and manage art directors & designers
• Print producer & director (all media)
• Microsoft Office
• Legal clearance supervisor
• Management & Training
• Public Speaking
• Typing WPM 60
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