Vermilion Digital Marketing LTDCertificate of Excellence 2019
Cardiff, CardiffElite Pro (1 Review)
Vermilion is a digital marketing agency.
We are a team of marketing professionals from various creative design agencies and internet marketing companies across the UK who have come together in offices in Capital Tower, Cardiff. We offer expertise and have been accredited as both Google Premier Partners and Facebook Marketing Partners. We specialise in helping you attract customers through social media advertising and online search and converting those prospects into sales.
Our services include social media posting across all major platforms, advertising on social media, SEO (Search Engine Optimisation) and Google Ads. We provide a range of both bespoke products for companies that are growing and need to take the next step on their digital journey, as well as low budget options for new business start ups. To find out more, please visit our website at vermilionsocialmedia.co.uk or call our offices on 02920 607607.
Vermilion Digital Marketing LTD
What do you love most about your job?
Everything! But few things give me more pleasure than when a client calls me to say that their campaign is working brilliantly.
What inspired you to start your own business?
I used to work for a massive international company in this space who had a good strategy but no idea how to implement it. They were totally focussed on numbers rather than people or customer service. I want to delight my customers with my work. That is what will keep them coming back for more. And as this is a fast moving and ever evolving space, I know my expertise will always bring something to the table that you will not find any where else.
Why should our clients choose you?
Clients should choose me because there is a really good reason why I am so passionate about what I do. Yes, I am good at what I do. But its not all about me. I have an incredible team of really talented people around me and we all specialise in different aspects of the process of getting our clients business online. When we come together on a project something truly special happens. And that process produces fantastic results.
Google Ads Management by a Google Adwords Qualified Professional
Want to improve your returns from Google by approximately 20%? In the last 12 months, our client have found that on average, a Google Ads program managed by us delivers 20% more leads than exactly the same program had achieved, for the same budget, when it was managed by another agency or if they were managing it them selves. We are experts at driving up click rates and driving down your cost per click. We also concentrate as much as possible on conversions (or any other priority goal) as clicks do not tell the full story. What our clients care about is sales, return on investment and profit. How do we do it? Not only does our fulfilment achieve the benchmark of a Google Ads Premier Partner, but also, any individual you deal with within the company is themselves Google Ads qualified. This assures you that the advice and management of your Google Ads program is the best it can be. And that is how we deliver the best performance, the lowest cost per click and the highest returns on your Google investment. Services we offer for Search Marketing (google Ads) include: • Market research on your product and territory to guide our advice • Forecasting and quoting before go-live • Local, national or global campaigns • Selecting the most appropriate ad words • Building Ad Capsules that are tailored to you and attract clicks • Committing the hours to constantly reviewing how your program is performing and making adjustments to optimise results • Where it would achieve better results, we have access to state-of-the-art bid optimisation software • Google Shopping capsules • Google search, video and display advertising options • Audience retargeting • Clear, transparent and easy to understand reports sent weekly or monthly • Monthly face to face review meetings Our minimum contract term to manage your Google Ads program is 6 months. If set up requires more than 2 hours build time there will be a set up charge which we will quote for before starting work.
Facebook Advertising campaigns managed by accredited Facebook Marketing Partners
We are are experienced professionals and a safe pair of hands to manage your Facebook advertising and PR campaigns. We have in-house creative design as well as order fulfilment and bid optimisation software to get you a more competitive return on investment than you can achieve any where else. Here’s 10 reasons why Facebook should be in your media mix and how we can help you get the most from it: 1. Your customers and prospects are on Facebook – With 2 billion users and 1.55 billion of them accessing the platform at least once a month this is a platform with outstanding reach. 2. No wastage – Despite these massive user numbers, you can target with pinpoint accuracy only the people who are likely to buy from you and exclude people who won’t. We can base this on their age, gender, earnings, job title, interests and behaviour and where they are. Targeting is one of the areas Vermilion can do better than anyone, intact we are able to offer geo location targeting software that is unavailable anywhere else in the UK. 3. Great Social media advertising is not just about that first point of intertest. Facebook is also great for retargeting – Not everyone who visits your website will buy off you or even make contact. In fact on 27% of first visits ever result in an action. We can remind them to come back and do business with you next time they visit their favourite social media site. 4. A golden opportunity to be creative – As we have a full design studio at our disposal, we pride ourselves on providing the most creative social media advertising solutions for our clients. See our Case Studies as an example. Coming up with concepts that really engage with your target audience. That not only drives up response rates, it also drives down your cost per click dramatically. As like all good platforms, Facebook favours advertisers with good, relevant content. 5. Video – If a picture paints a thousand words, how much does a professional video tell your potential customers? How many reasons could it give them to buy from you? At Vermilion we have full video production and editing facilities. We also offer script writing, talent scouting and motion graphic options. 6. It’s really cost effective – If you have a well-managed campaign you can achieve clicks for pennies rather than pounds, even on some of the most competitive business types. We also run our campaigns on bid optimisation software that is so sophisticated it can yield massive savings on your cost per click. 7. You can sell straight off your Facebook page – Maybe you have seasonal or occasional offers that you want to sell in isolation. You are now able to promote and sell straight off your Facebook ad capsule without the need to create or edit your own e-commerce website. 8. Clear and transparent reporting – You will never be in the dark. Facebook generate excellent reports to help you understand how your advertising is working and part of our service is to sit down with our clients once a month and talk through what the results are showing, what is working, what isn’t and where to go next. 9. It’s great for establishing your brand and reputation– Facebook is not only an advertising platform. It is also where people go to get information, recommendations, compare reviews or just interact with like minded users. This presents businesses with a great opportunity to establish their online reputation and single themselves out, above their competition. 10. IT WORKS!! By far the most obvious reason for advertising on Facebook is the returns you get. We practise what we preach at Vermilion. Virtually all our own client acquisition has been won on the back of our social media and search advertising. In our first month of trading that led to over £80,000 of sales. So, if you ask us if it works, we’ll tell you that it most certainly does. And it also demonstrates that we know what we’re doing.
Website design and development
We offer a range of products and packages for any budget. Ranging from free, self build web sites, through budget professionally built options for the new start up business, right the way through to fully bespoke, custom made website with the options of limitless functionality, software and app development and online selling options. And because we are specialists at digital marketing, we can also make sure that your website is prominent in all the places where your potential customers are looking.
In addition to Google Ads and Social Media advertising, we also offer a raft of other digital marketing solutions. These include: Listing and citation acquisition, online reputation management, Text marketing and notification, wifi marketing.
SEO (Search Engine Optimisation)
Get Your Business to the 1st Page of Google with a Winning SEO Strategy. Nearly every small business has a website, but how are you doing to stand out when potential customers are looking to buy? Just having a website isn’t enough anymore. You must be on the 1st page of search engines like Google, and SEO is the way to get there. What is SEO Exactly and Why Do I Need It? SEO is Search Engine Optimisation. It’s the work that goes into your website to show search engines, like Google, that you’re the best result when customers are searching for your product or service. The ultimate goal of SEO is to get your website to the top of the list. So how does Google know which sites to put on the 1st page of results? Google evaluates your website based on two things: RELEVANCE and TRUST. Our proven SEO strategies are tailored to small businesses, helping them compete at a price they can afford. We take your unique details into account like industry, region, competition and more to create a truly custom SEO plan that gets results. By increasing your search rankings, you can increase your website traffic, leading to increased sales. Our SEO plans are customised to the specific needs and goals of small businesses. We don’t force you into a set package, instead we determine what optimizations and activities will have the biggest impact on your search rankings. All of our SEO work is calculated at an hourly rate that is well below the industry average. The number of hours that you dedicate to SEO each month determines the number SEO activities we can perform. Our services and activities include: • Keyword Link Building • Google My Business & Other Business Profiles • Onsite Blog Posts • New Website Content • Article Engagement • Business Directory Listings • Custom Article Publication • Website Bookmarking Start Driving More Traffic to Your Website with SEO Today!
Instagram Posting & Advertising
Instagram has become a staple of social media marketing thanks to its ever-growing user base (a base that cleared over 1 billion in September 2017), there is no reason why you shouldn’t jump straight in with both feet with Vermilion. Instagram themselves are fully aware of their power, rolling out specific business tools to allow your company a leg up on the competition. You may feel like Instagram is exclusive to particular brands? We’re here to tell you it’s not. With Vermilion, we can work together to ensure your content in engaging and exciting to your audience, whether they have been a dedicated customer for a while or if they’ve just discovered you for the very first time. There’s no better time to use Instagram as a promotional tool, and Vermilion can guide you every step of the way. Posting Vermilion can offer a variety of schedules to suit your needs, whether it be 3, 5 or 7 times a week with your content. We can create social ready uploading whenever you’d like. All content will be scheduled to give you full control of what is due to be published for the week ahead. Blogging If you require long-form articles in regards to your companies output, or should there be information that requires extra reading, we can link directly to an external blog site that will include a blog written specifically for you and the content you wish to share with your audience. These can be linked from any social media platform*. *(Note Instagram does not allow external links in posts so any fresh links will be added to the ‘bio’ on your profile page. Each Instagram post will include a ‘link in bio’ note so your audience will know where to go to find the link). Behind The Scenes Your audience will always be curious about where their products come from. The biggest selling point of any social media platform is how users feel part of an influencer’s behind the scenes life. Using Instagram as a way to showcase how a product is created, or even if it’s just a whiteboard or some sketches, sharing brainstorming ideas is a strong statement, allowing you to share with your audience on a more personal level. This kind of content allows us to tell stories through your content, along with your promotional material. Stock video / Video Editing. Vermilion has access to hundreds of hours worth of stock video that we can use to jazz up your social output. Once downloaded we can build new content for your platforms via our in-house video editing. You provide the information you require to be shared and we can make it look amazing. Photo editing (photoshop) Vermilion’s team are trained in Adobe Photoshop and ensure your content will unify visually across all platforms. We ensure to upload on Instagram through the desired specifications and will edit all content to look brilliant on your profile page, making your content stand out amongst the rest. # tagging Tagging is a very important aspect of making an impact on Instagram and we have ensured that your content will be tagged with the correct branding, companies and industries to ensure your content is spread far and wide so there is a much wider chance of engagement with your content and your product. Sharing relevant content / Promoting offers, specials, holiday closing times etc. Vermilion will ensure that we upload content relevant to certain holidays, whether it be a company anniversary, the birthday of a staff member, Christmas, Easter or any other specific holiday. Our content will always reflect your company in the strongest light, allowing us to share holiday messages with your audience on your behalf. Should there also be any promotions, special offers or any opening time changes you’d like us to share, all you have to do is let us know the changes and we’ll create content in order to share them with your audience. - Vermilion takes pride in ensuring that users can visit your Instagram and know immediately what your company is all about. Through the stories told via your content, crafting captions that capture the imagination of the audience, choosing the correct photo and video to use to ensure we represent you as best we can, all the while reinforcing exactly why these users should engage with your content, particularly those who may have discovered you for the first time. We take very seriously the art of selling your product via the means of social media, and Instagram is becoming one of the most sought-after areas of advertising and creativity.
Social Media Posting & Content
If you want to build your brand, maintain customer engagement or build a community with your customers and followers then social media posting provides the ideal platform. And here are some key stats to show why: • The average Facebook user spends 40 minutes a day on the platform • 30% of all time spent online is spent on social media • The fastest growing sector is the over 40s • The biggest platform is Facebook with 35 million UK users • The fastest growing platform is Instagram (which is owned by Facebook). Usually small business owners like to do their own posting and normally only hand it over to us when they become too busy to stay on top of it. However, because of the approach we take to keep content fresh, relevant, engaging and on brand there are many reasons why letting us manage your social media posting should be a more urgent priority. Our approach always follows these vital steps to creating great content: • Story telling • Attention grabbing graphics, photos and videos • Resonating with target audience • In some way unique to the publisher • Always “on brand” The service it self includes: • Posting • Blogging • Stock video • Photo editing (photoshop) • Video editing (photoshop) • # tagging • Sharing relevant content • Whatsapp group with your staff to collect daily content updates ready for editing and posting • Promoting offers, specials, holiday closing times etc. We publish posts at an agreed frequency per week and across as many platforms as are pre-agreed as relevant. To get the ball rolling, get in touch. Let's talk about what you need and how we can help.
Vermilion Digital Marketing
From October 2018 to present.
Advertising professional since 1990. Expertise in Digital marketing across multi platforms and products since 1998. Now leading a team of some of the most talented people in the industry. I have worked in collaboration with major names in the industry including Google, Facebook, Vendasta, Digital NRG, Spotzer, Kenshoo, SEM Rush, Bing, Moonfruit and Go Daddy. I have worked on projects and campaigns with some big name clients over the years including Newport Karting Centre, The National Museum of Wales, Burlesque Hair, Vanzone, Sony, Panasonic, Cardiff & Vale NHS Trust to name just a few. Previous work experience: South Wales Area Manager - Yell New Media Manager South Wales & South West - Yell.com Business Development Manager - Austin Knight Advertising Account Manager - Golley Slater Sales Executive - The Financial Times
Taking over management of Google Ads campaign a client had been running themselves
Ask most small business owners why they run their own Google Ads campaigns and they'll tell you that they think they are saving money by doing it themselves. And that sounds logical enough - not paying someone else must be cheaper, right? Wrong! In the last 6 months, every time we have taken over the management of a Google Ads campaign which had previously been run by the client themselves we have been able to achieve between a 20% and 30% improvement in performance by achjeving a cheaper cost per click or cheaper cost per conversion for them. We have a testimonial from a local training company we would be happy to share with perspective clients to prove this.
Finalist - Welsh Business Start Up of 2018
South Wales Chamber of Commerce
For our approach to quality control and customer services we were recognised as one of the best business start ups in Wales in 2018.
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