Top Pixel Ltd
The Drove, Norwich, Norfolk
Hi I'm Mike the owner of Top Pixel,
Our company's members have been working in Website Design & Development since around 2008.
We were learning Search Engine Optimisation during the early stages of Google and have followed how they've continued to evolve and adapt the way websites are ranked.
Our employee's have experience in building ecommerce websites ranging from small hobby websites and small business sites, to large world recognised brands turning over millions of pounds a year.
We've knowledge in Reporting and Web Analytics, A/B testing and Conversion rate optimisation, Pay per click advertising as well as Design services to help with Branding, Advertising and Office stationery design.
We've started building bespoke software solutions for general business needs.
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Top Pixel Ltd
Top Pixel Ltd Location
38 The Drove, Taverham, Norwich NR8 6FT, UK
Top Pixel Ltd Q&A
What makes a great website?
From a User perspective:
First impression is the most important point - in the first 5-10 seconds the person who arrives on your website should have the following questions affirmed: 1. Is the kind of website I was looking for? And 2. What do I need to click on next to find the information i need? Both of these should be answered in this finite time of 10 seconds (max!).
Once the user has accepted your website is a good resource, the next important point is to gain a liking and a trust. To achieve this means several checkpoints need covering: Quality design and branding, fast browsing (it cannot be slow!), seamless navigation, any qualifications or certifications presented and customer reviews.
From a Website owner perspective:
Obviously all the points above above are crucial from a business owners perspective but there is the operational side that needs to be considered also.
The website needs to be SEO friendly, so it is presented in Google in the best possible way and ranked as high as possible for relevant key words and phrases.
The website should be gathering metrics on how users are using it and email these as reports on a regular basis. We need to know visitor numbers, referral sources, popular pages and conversion rates.
The website should lend itself to A/B testing so improvements can be challenged and tested live before publishing them.
And finally, the website should be built so that it is not restricted to scale bigger.
What questions might you ask a client when starting a new project?
Who is your target audience?
Who are your competition?
What makes you different?
In what ways do you expect your website to help your business/customers?
Describe your creative process.
As much information is gathered as possible from the client around the type of website they are looking for; including design, process, competitors and what the website should be achieving. We then build mockup designs which are passed to the client to review and feedback; and once review cycle is finished we start building on our test server. We give the client access to our test server so they can view the progress as it's being built.
What information do you need from a client before you can start work?
Other than that mentioned in the above 'creative process' the main things we need are assets; imagery, photo, logo files. We need wording/copy if the client is writing this. We may need access to certain services i.e. domain name management.
What do you love most about your job?
1. We are working in an evolving industry that requires constant learning in order to keep ahead.
2. We are using this knowledge to work with businesses improve on their set goals and efficiency in the Website space; and this is very satisfying.
What inspired you to start your own business?
For as long as my memory serves I was always going to start my own business. It's the working with different people, different projects, doing the best I can to ensure whatever is applied has made something better.
It is then the ability to pass this on; employ enthusiastic people and guide them to be the best they can be in their career.
Why should our clients choose you?
This is probably a good space to outline our core values: Being experts in our field, Working hard so we're always providing standards of work to be proud of, Being friendly, trustworthy and ethical with our colleagues and clients, Persist at being the best we can possibly be.
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Top Pixel Ltd provides the following services:
- Web Design
- Social Media Marketing
- Graphic Design
- Logo Design
- Search Engine Optimization (SEO) Specialists
- Marketing Agencies
- Web Development
- Brand Design
- Digital Marketing Services
- Paid Search (PPC) Specialists
- Business Card Design
- Office Stationery
- Website Copywriting
- Flyer & Leaflet Design
- General Software development
- UX & UI Design
- Print Design
- Brochure Design
- E Commerce
- Email Template Design
- SEO Copywriting and Content
- Affiliate Marketing
- Business Stationery Design
- Advert Design
- Email Marketing
- PPC Advert Copywriting
- Software testing