NorthHollywood, California, USA
Professional commercial photographer specializing in advertising photography for; lifestyle, product, automotive, and sports brands. With 18 years of experience we can handle any type of production large or small.
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What’s the secret to taking a great photograph?
Preparation and knowing when to push the button. There are a lot of elements that need to line up for a great image; composition, lighting, lensing, etc. Photography is all about communication, and using visual language to tell your story.
What questions might you ask a client when starting a new project?
Other than whats your budget ;) What's your message? For commercial photography to be successful the client needs a clear, branded message they want to communicate. There are a ton of choices that need to be made and with a clear message they almost answer themselves.
What do you love most about your job?
Problem solving and that feeling I get from solving it. I enjoy the process of collaborating and bringing those ideas to fruition. Other than building relationships I learn through photography, about the people I meet and the places I go. Refining my process is how I keep it fresh, I'm a photo nerd, this isn't a job it's my lifestyle.
What inspired you to start your own business?
It was a natural progression, after graduating from Brooks Institute of Photography and working for some of of the best photographers in the business, like Richard Avedon, Hans Gissinger, Sam Jones, and Brian Garland, it was time to breakout on my own. Now after 18 years can't imagine doing anything else, I'm all in.
Why should our clients choose you?
I care about my work, and want it to be the best it can be. I want my clients to enjoy the process, so I can keep there business. I don't go into a project as a onetime thing, building relationships is smart business, and repeat business the most important.