Optimise.LondonCertificate of Excellence 2019
London, Greater LondonElite Pro (6 Reviews)
We offer a fully integrated and industry leading approach to search engine marketing which looks at industries search landscape to exceed businesses requirements. The two main areas of search engine marketing we specialize in are search engine optimisation (SEO) and pay-per-click. (PPC)
What do you love most about your job?
I am extremely passionate about search - After gaining a multitude of experience, through freelancing and building my own web properties, combined with positions at prestigious companies, I have a very wide and knowledgable skillset in
- SEO strategy including technical onsite and offsite deployment (I can audit and provide recommendations or make changes in the code directly) I have immense experience in Enterprise level SEO tools such as ScreamingFrog, aHrefs, Botify and many more.
- Paid media strategy - I pride myself in being able to create or optimise PPC campaigns that allow companies true scaling of customer acquisition and leads whilst optimising ROI by several methodologies not limited to quality score analysis and implementation, RLSA, Day Parting, Ad Rotation, Bid Optimisation and Keyword Bid implementation of A/B testing, Location targeting & audience profiling.
My other strong skillsets also include
- Content strategy
- CRO & UX strategy
- Social strategy
- Lead generation
- Data intelligence gathering and strategy
Why should our clients choose you?
Unique and personalized offering to each and every client, over a decade of experience and search innovation
Search Marketing Manager
From November 2017 to present.
Duties - SEO strategy including technical onsite and offsite deloyment - Paid media strategy - Content strategy - CRO & UX strategy - Social strategy - Lead generation - Data intelligence gathering and strategy - Ownership of the digital strategy and implementation of online lead generation - Drive traffic to website and manage SEO & PPC campaigns; assist with integration into marketing plans & social. Monitor, enhance and improve on-site conversion. Full supplier management - Maintain marketing conversion metrics to agreed targets and KPIs - Continuous evaluation of the search performance across target territories and uncover new opportunities - Work closely with the Marketing, Product & BI team on content auditing and deployment (optimisation, crawling, (de)duplication, internal and external link building) - Inform long term SEO strategy through A/B tests and be a key influencer on the creation of digital assets for SEO across UK - Manage analytics tracking across websites & landing pages, implement tracking and tag set up in Google Tag Manager and work with local teams to set up PPC campaigns in Google Adwords - Marketing Automation integration - Website/s - scope new build UX enhancements including project management, briefings & supplier management - Website/s development – manage version releases & comms, new content deployment, enhancements, functionality, tools. Manage maintenance, hosting & DR. Continuous measurement & reporting - Full understanding of M24Seven’s products and services - Track, monitor and report on competitors’ digital activities - Complete weekly reporting for Line Manager, PMO and the Exec Leadership Team pcm
Head of Digital
From March 2013 to February 2016.
I worked in the position of Head of digital marketing and online marketing for AMJ UK. AMJ UK is part of the AMJ Group, an IT Services provider that was first established in 1986. With a team of 100 engineers, project managers and technicians, AMJ boasts a range and depth of technical skills. AMJ UK is based in Ashford Kent and London and works in close partnership with three other AMJ development centres to deliver customised IT solutions to a range of public and private organisations throughout London and the South East of England. I currently work closely with the head of sales and head of business to attract new customers and keep clients. I helped start the UK SEO offering to clients and deal with the following. - Managing new clients campaigns - Visiting clients and new sales meetings - Crafting in depth SEO and PPC proposals to present to potential customers - Discussing and implementing new plans of action with AMJ management - Consulting with Clients and staff on SEO campaign progress - Implementing new innovative link strategies - Dealing with PPC and shopping feed management for clients - Working closely with the design and development team of AMJ - Suggesting and working on platforms including wordpress and shopping cart systems - Providing detailed reports
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