Sausalito, Marin
Recently named Best Agency in Marin County, California, Murdstone & Grinby is an ad-hoc agency that specializes in problem-solving. We are highly-skilled, and successful at creating brands and strategies, executing strategies, fresh-thinking, and implementation.
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Describe your creative process.
Because of our extensive knowledge-base, and our diverse talents, in most cases, we are a quick read on any number of product categories. Solving problems is what we're about. However, we are not know-it-alls. We love to talk to clients, get their thoughts, and explore and exchange ideas. Openness always leads to the best solutions.
What information do you need from a client before you can start work?
As much as a client will give us. We have found the more information we have about, and from, the client - their hopes, aspirations, their knowledge, their product, etc. - the better results.
What do you love most about your job?
There are no limits on thinking. However, to answer this question I will use a quote I attribute to Thelonious Monk: "The only cats worth anything are those who take chances. Sometimes I play a song I never heard before."
What inspired you to start your own business?
Doing work that is well-conceived, well-written and well-executed is our goal. We find much creative thinking today does not meet those criteria. We want to do work that respects the audience that will be viewing it. False promises do not carry much weight around here. Money is not a driving factor, though we will not sell ourselves short. If anything, we want to do work that makes competitors jealous.
Why should our clients choose you?
Because we enjoy what we do. We enjoy work that pleases us, pleases the viewer and pleases the client. "Work" is a bad word because it doesn't mean you're having fun.