MarketMe
London, Greater London, l
London, Greater London, l
MarketMe prioritises the needs of each client. I strive to help you find your creative voice through a variety of services. My business works closely with each brand in order to create solid communication strategies that will produce measurable results.
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What makes a great website?
You never get a second chance to make a first impression. Serving as your company's virtual front door, the website homepage is generally responsible for drawing in a majority of your website's traffic. The homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular action, it should be designed to serve different audiences, from different origins. And in order to do so effectively, it needs to be built with purpose. It needs to incorporate elements that attract traffic, educate visitors, and invite conversions.
Important factors include:
Headline: it needs to give your audience a clear, concise idea what your site has to offer
A primary call to action: Needs to compel visitors to dig deeper into your website and move further down the funnel
Supporting image: Most people are visual. Use an image or a video that clearly indicates what you offer
Benefits: You need to tell yor audience the WHY, keep the copy easy to read and lighweight
Testimonials to support your credibility in the marketplace
Navigation and user journey is very important to decrease your bounce rate from the homepage
To increase the number of leads from your homepage make sure it has a content offer liek an ebook, whitepaper to download
The above is all indicators for a great homepage that will enhance the user journey and ultimately lead to conversions which is always the goal with a great website.
What questions might you ask a client when starting a new project?
What’s the objective or business goal of the project?
What are the deliverables?
What’s the project deadline? Are there any key milestones, important dates, or time constraints?
What criteria will you use to determine project success?
Who is responsible for which project deliverables? Who are the stakeholders
Who is the client?
Who is the main point of contact?
Who is the audience? Any silent stakeholders?
Describe your creative process.
I work on the basis of the 5 stages of the creative process:
Preparation
Incubation
Illumination
Evaluation
Implementation
What information do you need from a client before you can start work?
With whom will I review your current marketing plan?
Who has final say on decisions related to procedures, collateral, and implementation?
What are your goals?
What are the metrics by which I can measure success?
Who will be my point(s) of contact for progress reports as the process unfolds?
What will be the process — from contact to billing — to address any changes introduced to the project later?
With whom will I meet to discuss the project?
Where will these meetings be held (on-site, off-site, online)?
How often will these meetings take place?
Explain your business to me as you understand it.
What are your goals?
What are the processes by which those goals are met?
What can I do — in terms of UX, content, and our other efforts — to improve those processes and make your job easier?
How can I help you generate better-qualified leads?
How can I help you close more of those leads once you have them?
Are there metrics in addition to sales numbers that would help me better evaluate what’s working?
What product updates do you have in the pipeline?
Who is our point of contact in case of technical questions?
Can we have access to social media accounts and website ?
Who has final approval on content or copy?
Is there anyone contributing from your end, whether it’s a photographer, designer, or one of your employees?
Do you plan on outsourcing any of your content? If so, what’s your budget?
Do you have an editorial calendar?
Would you liek any repoting produced after 90 days?
What do you love most about your job?
That I get to meet new people and overcome new challenges. Helping other businesses flourish by implementing what I've learned on my journey.
What inspired you to start your own business?
My kids ( both under three years old). Wanting to dream big and still be able to raise my girls and be involved on a daily basis.
Why should our clients choose you?
I can offer full service Marketing to your company and coming from a finance and Marketing background I aim to please when it comes to getting your marketing efforts aligned with your budget and increasing those leads which reflects on your bottom line
