LEDRA Productions Ltd
Oxford Circus, Greater London, United Kingdom
Working with you at the crossroads of creativity and marketing to design videos that tell your story, achieve impact and build competitive advantage.
-> VIDEO CONCEPT DEVELOPMENT: Creative, Treatment Developing, Visual Identity & Messaging
-> AUDIO VISUAL PRODUCTION: Camera work, lighting, sound recording
-> VIDEO POST-PRODUCTION: Editorial Development, Color Correction & Grading, Sound Design, Motion Graphics & VFX
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LEDRA Productions Ltd
LEDRA Productions Ltd Q&A
What do you love most about your job?
I love to apply my knowledge in marketing and creativity to solve (visual) problems for clients and tell their story in an inspiring way.
What inspired you to start your own business?
I think, I can be most effective when I work for myself. I need that freedom to produce good work.
Why should our clients choose you?
I am dedicated to provide good work, period. I won't take on a job if I don't think I can't give it my all and provide value.
As a child already, who filmed and edited everything together that I came across, I realised that telling a relevant story in a visually appealing way lets people pay attention. That insight let me crave to deepen my knowledge in advertising and video marketing at Hult International Business School in London to figure out how to make videos and films not only beautiful pieces of art, but effective communication tools. I
LEDRA Productions Ltd Services
VIDEO CONCEPT DEVELOPMENT
We listen to your ideas (or go through your brief, RFP), brainstorm together your message and visual identity (what look communicates your brand & message the best) and develop a creative treatment and mood board to let you know exactly how we are planning to bring your idea to life.
Based on the creative treatment, we are designing a storyboard and plan out the shots. Once we know, what and how we need to film, we start scheduling and arranging the shooting, including casting, equipment management, crew-up and budgeting. We also schedule and plan all necessary post-production processes to give you an estimate when you can expect the video.
Based on the shooting schedule, we will film the develop scenes.
Based on what is required for your ideas, we offer full-service post-production activities, most notably: 1) Editorial Development 2) Color Correction & Grading 3) Sound Design 4) Finishing 5) Motion Graphics & VFX
World Sports & Entertainment
Worldwide Sport & Entertainment asked LEDRA to produce three introduction videos for their annual Rugby Elite Event in Dubai. The videos should give an inspirational introduction about the (sports-) life of three of the most renowned Rugby players in the world (Shane Wane, Ian Botham, Wasim Akram) before they enter the stage. View project here: http://www.ledraproductions.com/portfolio/wwse/
The GodFreds Foundation
The GoodFreds Foundation brought LEDRA into their founding team to help with the brand development and more importantly with a communication strategy that tells their story to all its stakeholders. An important aspect of it was the establishment of the right communication to it's donors, who should receive regular updates about the foundation's achievements. View project here: http://www.ledraproductions.com/portfolio/the-godfreds-foundation/
Yumbel approached LEDRA with the request to produce an online explainer ad informing the company's target audience about its launch in Belgium. The content should revolve around Yumbel's easy to (online) order process, freshly made meals with ingredients bought from the a local market the same day, a local service ideal for families and office workers. View project here: http://www.ledraproductions.com/portfolio/yumbel/
MindBery, an online counseling platform, asked LEDRA to produce an inspirational, 2 minute explainer video ad showing how their target audience can benefit and use the services. A particular emphasis should be placed on all the different ways someone in need of help can get in touch with the platform. View project here: http://www.ledraproductions.com/portfolio/mind-berry/
Smart Shake was in need of a 30 second online ad that lets their target audience identify with the brand, product and their mission. The ad should involve a female and male athlete who goes physical and mentally through a typical training session. No matter what they do or think, Smart Shakes will be on their side to provide them with the necessary electrolytic hydration. All day. View project here: http://www.ledraproductions.com/portfolio/smart-shake/
LEDRA created an video ad for Kinder with the purpose of deepening the engagement of the company's consumers online. The connection should be established by showing three different characters in typical, recognisable, everyday activities of an upper middle class family in the UK. The brand message that Kinder is an everyday life-product that can be used for multiple purposes in multiple contexts, but will always lead to a positive outcome should have been emphasised. View project here: http://www.ledraproductions.com/portfolio/kinder/
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