Katie McKendrick
Online
Online
Copywriting and storytelling that brings products and propositions to life.
Specialising in retail and lifestyle brands, experienced in charity, tech and legal.
Creating tone of voice guidelines, brand and product stories and tailored content for all platforms.
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Content Creation
Producing relevant content for web, social, email and print; helping brands better connect with their audiences. From writing articles, blog and social posts to website copy and stories for DM and email sign ups.
Tone of Voice
Defining how a brand should sound to its consumers. Creating a clear and consistent Tone of Voice - the how and when we speak - for brands. Providing a set of guidelines for company use, ensuring consistency through all communication channels.
Photography Styling
Storyboarding, planning, location sourcing, art direction and styling on set. From identifying content potential to creating lifestyle photography scenes that help tell a story.
Copyediting
Ensuring copy is on-brand and serving the content strategy. Sorting through layers of long-winded words to create paragraphs with purpose that motivate and inspire the reader.
