Java Times Caffe

I used to think I was the Don of Diets, and could craft the perfect meal plan to get any client lean and shredded in record time. In theory at least.

Even overlooking the fact I used to be the ultimate clean eater/ bro/ Paleo enthusiast before discovering flexible dieting and tracking calories and macros, my diet plans would still work if the client stuck to them.

They were high in protein, calorie-controlled, contained a decent amount of carbohydrate and fat so the client wouldn’t feel like they were suffering too much, and had a wide range of foods.

I love the people interaction too, and the opportunity to work flexible hours!

I think it takes more than a single moment to compel someone to do something unusual and risky. For me, it was a series of things that compelled me to give up my career, my sponsored visa and risk pretty much everything. Firstly, I was sick of being told at work that my ideas would only succeed if they were presented by someone else. Then there was the little happy moment I'd get, every now and again, when I saw my favourite neighbourhood cat on the footpath and I knew I'd get a few minutes to cuddle her on my way home. The first day she jumped into my lap while I crouched to pet her, because it was rainy and I was warm, melted my heart. After watching all the other commuters have that same happy moment with other cats I realised the cat cafe was a chance for me to create a warm and kind place to go after a rough day. It's something that I think I was yearning for and now I get to make it a reality for everyone else.

I have listed them here by hierarchy. Only one of those reasons is price. If you understand and can align to those decision factors, you will win and retain more clients and not compete on price, fees and rate. On the other hand if cannot build preference up the decision hierarchy, you are condemned to lose or compete exclusively on price.