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FW Writing

Multiple locations

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About

I love creating copy that converts, whether that's down-to-earth emails or hard-hitting B2B SEO advice. I have experience across a wide variety of sectors, from charity and travel to eCommerce and business. Each comes with its own challenges, and each with its own rewards.

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Reviews (1)

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5/5

1 customer review

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31 May 2021

Felicia did a great work fulfilling our brief and delivered on time. Very pleased with the end article and following traffic from SEO. Looking forward the partnering again on further projects More...

Q&As

That I'm always learning about new topics! From interior DIY to in-depth ingredient analysis, I discover something new with each piece I write.

I love working directly with clients to ensure that they're satisfied with the end project - which includes chatting to them about their vision for the brand, and any tweaks that need to be made to the strategy along the way.

I can provide support with every step of the content journey, from initial strategy to SEO expertise and editing, alongside my writing skills.

I'm experienced in researching and writing about niche topics, both for expert audiences and to convert jargon into more accessible language. I have also never missed a deadline!

Yes, I'm more than happy to work online - in fact, it's always nice to have an email brief to refer back to!

N/A - all clients thus far have been online, though I hope to be able to attend in-person meetings again soon, if required.

Services

Creating sites and product descriptions that draw in organic traffic and convert it to actions

Crafting nuanced, unique emails to cater to your customer base with high-converting copy. Testing & analysis to ensure that each email reaches its full potential.

Writing blogs, case studies, press releases, and articles across a wide range of sectors including charity, B2B and B2C clients.

Editing and refining previously-written copy to ensure that it flows; that there are no mistakes; and that it is sending the message you want it to send.