Equity Square, London, london
What We Do.
At FOUNDiiD, we develop spaces and products which embody our philosophy through all stages, from initial concept design to final implementation and delivery. We distinguish between residential and retail spaces, and develop modern designs which deliver functional beauty, quality and permanence. Interior design refers to all types of design and styling for residential spaces. Retail design covers window-display, in-store design and project-based styling. New Heritage is FOUNDiiD’s crafted set of everyday home objects. Custom Design is our specially commissioned furniture, project installations and objects. We also offer an intelligent and effective Branding Design Consultancy.
FOUNDiiD provides interior design for residential spaces, whether for home owners or professional residential developers. Our interior design work is personal and human; we don’t do themed or staged design. From a very first shared idea, through continuous conversation and connection, we look to create beautiful and thoughtful interiors for our clients.
Our retail project process starts with understanding the retailer’s brand and sales strategies, and then translating these into effective shop and window design. We know that a critical key to retail success is the customer’s deep experience of the store. As with domestic interior design, the common factor is our ability to appreciate how people feel, connect and are influenced by the retail space, products, and in-store messaging.
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