Farrand Sierra Marketing
Folkestone, Kent, Kent
Folkestone, Kent, Kent
Farrand Sierra Marketing is a small, but mighty marketing consultancy focused on helping small and medium-sized B2B companies and professional services firms build sustainable and profitable relationships with their clients. Everything we do is centered around creating a positive customer experience, both for our clients and our clients' clients.
Show more
Be the first to leave a review for Farrand Sierra Marketing.
What makes a great website?
A company's website is the place where prospects and clients are mostly like to flock to first, so not only does it need to look great, but it also needs to get the right message across. A great website perfectly blends captivating creative design with persuasive messaging to give visitors a clear view of the business and the benefits it offers. It also offers content that engages visitors at every stage of the buying cycle, so that it not only attracts new leads, but also influences purchasing decisions and builds loyalty with current customers.
What questions might you ask a client when starting a new project?
When starting a new project, we aim to understand the core motivations of our clients and their customers. A few of the most common questions we ask to kick-start a project include:
- What are your goals and objectives?
- Who are your biggest competitors?
- Who are your ideal customers?
- What defining attributes set you apart from your competitors?
- What's your elevator pitch?
Why should our clients choose you?
Though there's no shortage of marketing agencies to choose from, there's very few that know B2B and professional services like we do. We understand that B2B marketing goes beyond just digital marketing. Or creative design. Or generating clicks. It's about creating extraordinary experiences for clients and developing long-standing relationships that result in recurring revenue. With more than 10 years of experience developing comprehensive, integrated marketing strategies and programmes for some of the world's leading B2B companies, we know what it takes to build consensus, drive programmes forward and deliver great results.
Marketing Strategy & Consulting
A well-crafted marketing strategy sets the foundation for an effective marketing plan. That’s why most of our client relationships start here. And we start by asking about you and your clients. By understanding your entrepreneurial motivations, and those of your clients, we can start to focus on the audiences, messages and channels that matter the most to efficiently drive revenue and growth for your business.
Logo Design
From the ground up, one of your first steps is making sure you have a logo, colour palette and brand basics for your business. We can help you create an engaging brand that connects with your core audiences. Our logo and brand design packages include logo design, as well as brand colours, typography and icongraphy.
Websites
When it comes to websites, we do it all – design, content and development. Your website is the place where your audience is mostly like to flock to first, so not only does it need to look great, but it also needs to get your message across. We start by creating value-driven messaging for each of your core audiences, then let the content drive the creative. Our content-driven design helps ensure that your website makes a great first impression by delivering perfectly integrated design and persuasive messaging.
All of our websites are built on the Squarespace platform, giving you a beautifully designed, easy-to-manage site with room to grow.
Marketing Activation
The perfect marketing plan doesn’t mean anything, unless you can put it into action. Whether we work together to create a comprehensive marketing strategy, or you already have one in place, we can help make it happen. Here are a just a few of the ways we can help:
- Content Marketing
- SEO & PPC
- Campaign Management
- Email Marketing
- Social Media Management
