Evolve Design
Archway
Archway
We design strong, lasting impressions that keep brands fresh, relevant and engaged with changing audiences.
Evolve is an independent creative design team with expertise in a range of disciplines, including: branding, signage, web, print, interactive media, packaging and product launches.
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Describe your creative process.
From the outset, we thoroughly evaluate the brief. Questioning the proposed brand name and URL. We research major competitors with a view to establishing market leaders and emerging threats. We prepare mood boards to help visualise a range of creative options, from safe to radical. From an agreed creative route, we'll create start designing options for the logo or website. When the chosen design is selected, we craft the logo, define font combinations, and specify the colour schemes (RGB/CMYK/Pantone/RAL) and imagery style. If it is a website, we plan the structure using wireframes before creating a working prototype with dummy text and images.
What information do you need from a client before you can start work?
Again it depends on the project. But generally, we ask for a short written brief. This can be an email describing the company's background, aims, and objectives. If you have an existing website, logo, or images, we'll need to see them all. From this, we can raise an estimate and prepare a proposal.
What do you love most about your job?
I've been a designer for over 30 years. I love the variety in my work, and no 2 days are the same. I have worked with companies large and small, from car brands, national parks, art galleries, financial institutions, tourist attractions, and boutique shops.
What inspired you to start your own business?
After years of working for leading advertising agencies and design companies, I decided to start my own company back in 1996 to gain greater control over creative and production processes. Many large agencies are slow to respond to briefs, or the process is driven by expensive market research and committee thinking. I set out to start a small design company focussed on strong ideas and well-crafted design.
Why should our clients choose you?
Quite simply – we know what we're doing.
Through a combination of strategic thinking and creative instinct, we’ve helped a variety of organisations to attract new customers, increase perceived value, develop brand loyalty, and stay ahead of the competition.
Can you provide your services online or remotely? If so, please add details.
Yes, much of our work is done remotely. Some clients prefer to meet face to face, and some are happy to work over email, phone, or zoom. Whilst our design work and production is conducted from our studio in North London, we can email designs and revisions via PDFs, webpages, and discuss projects in detail over zoom.
Branding
We've created branding solutions for dozens of companies, including English Heritage, Ford, City of London, Excelsior Homes, Chelsea Textiles, Quintas Homes, Garden Bridge Trust, The Drapers Company, Damson Audio, DGB Vinyard, QuWill, SD Investment, and many more.
Websites
We've created websites and interactive design solutions for dozens of companies, including English Heritage, ebay, MINI, The Drapers Company, Excelsior Homes, Damson Audio, Quintas Homes, Linea Homes, Domain Grande Bastide Vinyard, QuWill, SD Investment, and many more.
Property Marketing
We work with dozens of developers and estate agents to produce high quality, persuasive property marketing, including brochures, websites, branding, photography, hoardings, copywriting, press and social media adverts.
Clients include: Excelsior Homes, Linea Homes, Quintas Homes, Debbie Ingram, Fresh Lime Developments, Mondev, Greenways Properties, SD Investment, Parway, New Crown Properties, London Development Group.
Printed Brochures & Reports
We have produced hundreds of printed brochures and documents over the years. Clients include Royal Academy of the Arts, RHS, English Heritage, BMW (MINI), Ford Motor Company, City of London, Historic Royal Palaces, Breakthrough Breast Cancer, and dozens of property developers.
Packaging
We've produced retail product packaging, and in-store point of sale displays for Damson Audio – a British consumer electronics brand. We have also helped Chelsea Textiles develop their in-store branding and fabric packaging.
Sales Decks
The 'Sales Deck' has become an essential item in any company's communication toolkit. Usually taking the form of a PDF sales Presenter or Powerpoint slide show, this versatile emailable document helps communicate your companies' services and products.
