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Elan Marketing logo
E

Elan Marketing

Colchester & London, Essex

(1)
2 hires on Bark
Elan Marketing logo
E

Elan Marketing

Colchester & London, Essex

(1)
2 hires on Bark

About

EXCLUSIVE OFFER FOR BARK ENQUIRIES ONLY!
Free marketing review/strategy.

The strategy is designed to help business owners and leaders to assess their marketing investment, and to make sure it is aligned with the market sector in which they trade.

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Reviews (1)

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L
7 March 2020

Having worked with Mark and the Elan team for around four years, their service is effective, professional and brings good public awareness of the service or product. They know their stuff.

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Q&A

First and foremost, monetisation! The path to launching a great website starts with creativity. Perception is reality and creating the right impression as soon as a visitor hits the website is paramount to capturing their interest. Once they are interested it comes down to information and quick and succinct links to where they want to go. If they spend good time on a website, they are more likely to engage further. Optimising customer experience is crucial for monetising a website.

Simple methods of capturing crucial visitor information, creating a desire to explore further, and understanding exactly how to present emotional and unique selling points create marginal gains all round. Every website has to tick the subconscious and conscious tick box in the minds of the visitors. Achieving that goal leads to on-site success.

First and foremost it is about results. What the client is looking to gain from their project is the starting point.

Marketing history is important. What successes and failures they have experienced so they and we can learn from them.

Competition is a crucial element. In every industry there is a success story and a reason for that success. We want to know who the client aspires to be or emulate in their market sector.

The first stage is to look at a good brief for the project
We then ask the client to contribute to the brief we have designed from initial conversations
Next stage is to explore the market sector carrying out competitor analysis
Next stage for us, once we have a strong brief and understanding of the project, is to explore the creative aspects of the project conceptualising the work for the client to provide input
From therein it is about good communication with the client and making sure they are part of the process until we take the project through to completion

A comprehensive brief that we can help to establish with the client

The ability to create and influence an audience, and encourage the desire for that audience to take action. Getting the results is exciting for us and our clients.

This is actually my second business. The first I sold after growing one of the fastest-growing businesses of its kind in the region. A successful exit strategy and I was back doing it all over again. I love the industry of marketing and to lead a company and inspire others is incredibly rewarding. My desire in 2004-5 came from a strong background in marketing and wanting to create a business and legacy I could be proud of.

Incredibly experienced team, diverse knowledge of many different business sectors, excellent creative team and a huge desire to get exceptional results for our clients.

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Services

This is a new service which is combining the disciplines of marketing and sales. Perfect for B2B businesses looking to build influence, connections and new leads with the vast amount of potential customers online. Excellent results for our clients and an extremely fast-growing part of our business, because it is unique, and few companies are exploiting the opportunity.

The most important medium for a business - the focal point and normally the first perception a new client will gain about your business. If it doesn't stack up, invariably you won't be seeing the results/leads from the website you deserve. At Elan we aren't just a website production house or factory. We look at the market and how to establish growth in market share for our clients. Strong sector understanding and client brief creates great websites. The strength of the marketing attributes of a website are priority, the technology we use for an individual website is appropriate for the clients business now and in the future. Choosing Elan Marketing will give your new website a significant edge and become the catalyst for you to build growth and influence your market place in the future

Elan Marketing was probably one of the first to explore Social Media to promote clients businesses in the region. We had a client who is now a very successful global brand ask us... we know we should be on it but we have no idea how to use it to grow our business. Three years on from this conversation and using Elan to grow their social channels the client attained 30% of their UK growth down to their aggressive approach to social media. We even got a message from their large US sister company... "can you teach us how to run our social media as you do in the UK?" Of course, we did and they are now opening two new large leisure and gaming venues per month in the US. Our head of Social Media is the ex-Head of social media at one of the largest gaming retailers. He and his team take the concept of influencer marketing to a new level.

Very often under rated and appreciated as a medium. We believe this is really down to the fact many don't use it properly and fully appreciate how it can leverage a brand and business in a specific market place. Creativity is absolutely key to email marketing success and building messages and campaigns that engage and integrate with other mediums. We can help a business maximise the use of high-quality data on this medium and utilise one of the best third-party platforms on the market. Excellent insights and reporting. Crucially, email marketing is pure insight and lead generation, if used effectively.

We design for all forms of media, from the initial logo, development of a brand, literature design, digital media design, infographics and even highly effective PowerPoint presentations for our B2B clients. We have a talented award-winning creative team at our clients' disposal, and we certainly love being creative.

There is nothing more rewarding than seeing a clients website dominate search results. Although it is a reactive medium, it is still one of the most important aspects of marketing for any business. Keyword analysis, regular content creation and building website relevance is an ongoing process that leads to higher ranking if it is executed professionally and diligently. Having been optimising websites since there was a commercial desire to do so, we have an excellent knowledge of how search engines work and can advise on the best strategy for your business.

Now the fastest-growing type of media being used online, Video has created a marketing phenomenon. Whether you are looking for a Hero video for your website, social videos or indeed corporate, service and product videos, this medium will continue to dominate future decisions made by key decision-makers, i.e., your future clients. Our team of videographers and animators can create highly engaging videos for your business, telling your story and the reasons 'why' your prospective clients should choose you.