About
About Us
Hello you,
Thanks so much for dropping by.
Collectively, we have over 30 years experience working for and with leading advertising and marketing agencies. Our clients have included major brands, leading education institutions, inspiring start-ups, and international thought leaders.
We are partnership first, content marketing specialists.
We are straight talkers
Let’s be honest, even with all our experience, we don’t know everything and neither do you.
But you do know your business and you probably understand your customers pretty well. We follow simple, easy to execute methodology to identify audiences, craft messages for engagement, nurture leads and develop a stronger customer base. We test what works and what doesn’t and we learn.
Applied learning is about listening to your audience and not just from a data perspective; we can help you uncover the human voices behind the stats.
We aren’t service providers, we are partnership first collaborators
We aren’t here to patronise you, just to facilitate success, whatever that means to you. We offer authentic collaboration so together we can achieve great things.
We run workshops
We facilitate goal orientated masterclasses, to give you a voice and bring clarity and structure to your ideas.
Lead nurture starts with understanding your audiences, who they are, how they want to be communicated with and fundamentally how to add value to their experience. We help you create mutually beneficial relationships that result in advocacy.
Our masterclasses include:
Creating buyer personas
Tone of voice development
Blogging for results
Real integration isn’t about working in silos. It's about putting together a goal-oriented team of specialists that are individually respected for their contribution and taking small, incremental steps together to achieve the results you want to see.
ContentBee are the honey that makes everything stick. We give you the support so that you can create a buzz around your brand. (Come on, we had to get the Bee puns in there somewhere).
Services
Masterclasses
Real integration, starts with proper planning and our masterclasses will help you to bring clarity to who you are and what you are trying to say.
Emotive Content Creation
We know that audiences need to feel something before they are inspired to act. We will help you uncover the emotion behind the words; so you can reach out with authenticity and create a positive dialogue with your customers.
Channel Strategy
We aren’t just about traffic drivers and social posts. We look for authentic opportunities to build relationships. We believe in social influence and shareability. Quick wins aren’t our bag. We don’t do the hard sell. Instead, we nurture and add value to your customer journey, every step of the way.
We can help you reach audiences, with the right message, at the right time, in the right place.
By now we are all pretty clued up on the best performing platforms, but it is about standing out from the noise and finding innovative tactics to connect with your audience. We have a wealth of experience delivering on this and have even inspired our suppliers to create new products to fit our client needs.
Content Strategy
This is the nuts and bolts of our offer, how do you curate and manage your content to ensure it is working harder for you. Whether you need simple content calendar creation, a strategic approach to repurposing or advice on how to improve your rankings - we’ve got your back.
SEO Consultancy
Search engines algorithms are smarter. Searchers behave differently. We aren’t paraphrasing questions any more to enable the search engines to do their job. We don’t need to. We interact as if we were talking to an authoritative person who has the information we need and we expect the same results. Keywords don’t cut the mustard. Topic clusters lead the way and the best marketers understand this.
Watch this space, our new mastering SEO workshop is coming soon.
Blog Management
You already have a lot to do as a marketing professional and often blogging gets overlooked as a source for lead generation. Lots of blogs just create white noise, they aren’t goal orientated and they don’t always add value to the quality of your offer. We can manage and write content that inspires action, so you don’t have too.
Podcasting
Our friends over the pond know how to harness the power of audio. All the major brands are contributing ‘how to’ content to this channel. With the rise of Audible comes an opportunity to communicate directly with your audiences to add value to their customer journey. We can show you how to make this happen.
Proofreading and Editing
We have over 20 years experience spotting the stuff we all miss and adding value by following best practices for engagement and scannability. All our work is proofread before it gets to you without charge.
However, anything weighty that needs a professional touch like a prospectus, academic literature, white papers etc. We can proof and quality check, to ensure your end users have the experience they have come to expect from you.
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