Content and Commerce
Frome, Somerset
(3)
Frome, Somerset
(3)
With over 20 years of experience in digital marketing, I bring a wealth of knowledge and expertise to the table. My passion for marketing and drive to succeed has helped me stay ahead of the game, always adapting to the latest trends and technologies in the industry.
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3 customer reviews
Claire Rosling
Highly recommended! I learnt so much in such a short time. Lindsy brings great character to the session, making what could be very dry learning material, fun, interactive and accessible. Thank you!
Reviewed on Facebook
Libby Grant
Such a great workshop, full of so much information and insight...highly professional, yet also entertaining. Easily held my attention for three hours. .I look forwards to applying some of this wisdom in my own small business! More...
Reviewed on Facebook
Rachy Paulin
A really informative and helpful workshop from a really experienced knowledgeable speaker. Thanks Lindsey, really impressed with the talk and with what we were taught
Reviewed on Facebook
What makes a great website?
User-friendly design: A well-designed website is easy to navigate and use, with clear, concise information and intuitive navigation.
Mobile responsiveness: With a growing number of users accessing websites on mobile devices, it's important that a website is optimized for viewing on any device.
Fast loading speed: Visitors expect websites to load quickly, and a slow website can lead to frustration and a high bounce rate.
High-quality content: A great website has compelling, relevant, and useful content that engages visitors and meets their needs.
Effective call-to-action: The website should have a clear call-to-action that motivates visitors to take a specific action, such as making a purchase or filling out a contact form.
Strong branding: A great website has a strong visual identity that aligns with the company's branding and messaging.
Search engine optimization: A great website is optimized for search engines, making it easier for potential customers to find it when searching for products or services.
Security: A website that is secure and trustworthy is essential for building trust with visitors and protecting sensitive information.
By incorporating these elements, a website can provide a positive user experience and help drive business results.
What questions might you ask a client when starting a new project?
When starting a new project, it's important to gather as much information as possible to ensure a successful outcome. Here are some questions you might ask a client:
What are the goals of the project and what outcomes are you hoping to achieve?
Who is the target audience for the project and what are their needs and preferences?
What is the budget for the project and what resources are available for its completion?
What is the timeline for the project and what are the key milestones?
What is the brand identity and what are the messaging and design guidelines?
Are there any existing materials, such as website content, branding assets, or existing designs that can be used in the project?
Are there any specific features or functionality that must be included in the project?
Who will be responsible for providing feedback and approvals throughout the project?
What is the process for managing changes and revisions during the project?
What are the expectations for post-project support and maintenance?
By asking these questions, you can gain a better understanding of the client's goals and expectations, and ensure that the project stays on track and meets their needs.
Describe your creative process.
As a content producer, my creative process may vary depending on the specific project and my individual approach, but here is a general outline of my creative process when working with clients:
Research and Ideation: This stage involves conducting research, brainstorming ideas, and gathering inspiration to inform the direction of the project.
Planning and Outlining: The next step is to organize the ideas and determine the structure and key elements of the content.
Creation: This is the stage where I put the ideas into practice and produce the actual content, be it text, video, images, or any other format.
Reflection and Feedback: After creating the content, I take some time to reflect on the work and gather feedback from others to determine if any changes or improvements are necessary.
Revision and Finalization: Based on the feedback, I make any necessary revisions and finalize the content to meet the desired quality and goals.
Distribution and Promotion: Finally, distribute and promote the content to the intended audience to maximize its impact and reach.
It's important to remember that the creative process is not always linear and that there may be overlap between stages, and some stages may be repeated multiple times until the desired result is achieved.
