Bloomer Digital

User centric design – this is our speciality here at Bloomer.

It consists of: EVALUATION, RESEARCH, DESIGN, END-USER TESTING and VALIDATION

Our philosophy is pretty simple: we put the user at the heart of our design and build process so we can make efficient and effective products for our clients.

This is how we have always created dynamic websites and compelling user interfaces. Optimising functionality and practicality is achieved more efficiently through our methodology.

Combining a medley of prototype testing techniques, user inputs, and workshops, we have developed a collaborative process which enables us to make sure that our clients’ goals are fulfilled.

“What is the purpose of the app?”

That is where our approach for Android and iOS app development begins.

First, we determine whether the app will be used as a tool for direct selling, customer engagement, or brand awareness. Then, we figure out how we can create a user-friendly and engaging product that meets client objectives.

We are rather well-versed when it comes to producing applications that are rolled out across different mobile operating systems or are marketplace/platform specific. We’ve found that this process can radically cut development costs for updates or later releases.

Our approach for delivering a User Centred Solution involves:

Identifying the users and design needs
Creating an engaging experience
Developing an app that has a purpose
Learning from user behaviour and providing analytics

These days, it has become a lot more complicated to achieve a highly visible search presence for your brand. This is because search engine optimisation (SEO) and social media marketing (SMM) have become closely aligned.

The good news is that our experts here at Bloomer know how to combine SEO and SMM together to drive positive results. They work collaboratively to improve traffic levels to your website and increasing your rankings in SERPs.

Here’s how our search marketing process goes:

Step 1

Attaining background information, discussing requirements, and agreeing on priorities with clients

Step 2

Finding the right search terms, managing priorities and determining possible conversion

Step 3

Auditing offsite and onsite performance, identifying opportunities for improvement, and scaling the competition

Step 4

Putting together and agreeing on a strategy

Step 5

Implementing all available analytics tools including Webmaster Tools and Google Analytics

Step 6

Setting KPIs and targets, integrating account management, and proceeding with the strategy

Step 7

Building and placing links, distributing content, and performing other off-page activities

Step 8

Generating monthly reports and discussing ongoing improvements

Step 9

Integrating SEO with other key digital marketing activities

Be seen and heard by having conversations with your audience online.

We have partnered with a number of global brands and have helped do just that: connect with their audiences through social media.

We follow our very own 3E methodology to our social media marketing campaigns. They are formulated to: (1) inform target audiences about key service or product benefits, (2) drive continued engagement via an always-online approach, and (3) provide fresh and informative content.

Our approach normally goes like this:

Step 1

Defining goals, setting expectations and targets, and reviewing existing systems and content

Step 2

Carrying out an in-depth audit of the competition, audience, communication, content, conversation, and opportunities

Step 3

Agreeing strategic objectives with clients, identifying narratives and ideas, and implementing creative strategy

Step 4

Producing innovative content, creating ongoing themed campaigns, and aligning the scope of the strategy

Step 5

Working with internal teams to ensure online communities are healthy and growing

Step 6

Using existing networks and social media sphere influencers to ensure content will be highly visible

Step 7

Generating monthly reports and meeting with clients about ongoing improvements

Step 8

Integrating social media with other key digital marketing activities

Mobile has now become the primary means for brands to engage customers. This brings to light the growing importance of mobile marketing.

It is no longer enough to use dedicated mobile sites and apps though; brands must find new ways to offer value to their target audiences.

The latest figures show that search activity on mobile applications has surpassed organic traffic and general spend on traditional desktops or laptops. It has also been expected that there will be at least 5 billion smartphone users around the globe by 2018.

With the massive potential market in mind, we deliver a mobile first approach wherein we promise to expand the view of desktop users and provide a quality browsing experience to mobile users.

We are industry leaders in ensuring smooth and user-friendly mobile and desktop browsing experiences and have been one of the best in the business since 2012.

From our Mobile Marketing solution, you can expect:

Efficient and effective seizing and integration of mobile marketing opportunities
Training and workshops for orientating your brand to mobile
A 360-degree marketing strategy that takes start-ups to the next level