London, Greater London
My name is Anthony Godley. I have 10 years experience leading digital innovation across Art Direction and Design, Web Development (multiple languages and platforms), SEO and Social Media Marketing.
I operate with the support of my boutique digital agency, based in London, called Bloomer Digital
Now part of Synergy Media
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Bloomer Digital Location
39 Westferry Circus, Canary Wharf, London E14 8RR, UK
Bloomer Digital Services
There is no one-size-fits-all marketing strategy these days – we understand that! This is why we’ve developed a Waterfall-Agile working environment and put together a winning team of experts to understand how to effectively integrate social and digital frameworks. We have excelled in this industry since 2008 and our success lies in knowing how business objectives can be achieved with more than just the digital. Our custom-made campaigns have been asked for and used by many famous brands such as Harrods and Avon. We’ve even worked with a few Departments of Tourism. Become one of our partners today and see what we can cook up just for you.
Design & Development
User centric design – this is our speciality here at Bloomer. It consists of: EVALUATION, RESEARCH, DESIGN, END-USER TESTING and VALIDATION Our philosophy is pretty simple: we put the user at the heart of our design and build process so we can make efficient and effective products for our clients. This is how we have always created dynamic websites and compelling user interfaces. Optimising functionality and practicality is achieved more efficiently through our methodology. Combining a medley of prototype testing techniques, user inputs, and workshops, we have developed a collaborative process which enables us to make sure that our clients’ goals are fulfilled.
“What is the purpose of the app?” That is where our approach for Android and iOS app development begins. First, we determine whether the app will be used as a tool for direct selling, customer engagement, or brand awareness. Then, we figure out how we can create a user-friendly and engaging product that meets client objectives. We are rather well-versed when it comes to producing applications that are rolled out across different mobile operating systems or are marketplace/platform specific. We’ve found that this process can radically cut development costs for updates or later releases. Our approach for delivering a User Centred Solution involves: Identifying the users and design needs Creating an engaging experience Developing an app that has a purpose Learning from user behaviour and providing analytics
These days, it has become a lot more complicated to achieve a highly visible search presence for your brand. This is because search engine optimisation (SEO) and social media marketing (SMM) have become closely aligned. The good news is that our experts here at Bloomer know how to combine SEO and SMM together to drive positive results. They work collaboratively to improve traffic levels to your website and increasing your rankings in SERPs. Here’s how our search marketing process goes: Step 1 Attaining background information, discussing requirements, and agreeing on priorities with clients Step 2 Finding the right search terms, managing priorities and determining possible conversion Step 3 Auditing offsite and onsite performance, identifying opportunities for improvement, and scaling the competition Step 4 Putting together and agreeing on a strategy Step 5 Implementing all available analytics tools including Webmaster Tools and Google Analytics Step 6 Setting KPIs and targets, integrating account management, and proceeding with the strategy Step 7 Building and placing links, distributing content, and performing other off-page activities Step 8 Generating monthly reports and discussing ongoing improvements Step 9 Integrating SEO with other key digital marketing activities
Social Media Marketing
Be seen and heard by having conversations with your audience online. We have partnered with a number of global brands and have helped do just that: connect with their audiences through social media. We follow our very own 3E methodology to our social media marketing campaigns. They are formulated to: (1) inform target audiences about key service or product benefits, (2) drive continued engagement via an always-online approach, and (3) provide fresh and informative content. Our approach normally goes like this: Step 1 Defining goals, setting expectations and targets, and reviewing existing systems and content Step 2 Carrying out an in-depth audit of the competition, audience, communication, content, conversation, and opportunities Step 3 Agreeing strategic objectives with clients, identifying narratives and ideas, and implementing creative strategy Step 4 Producing innovative content, creating ongoing themed campaigns, and aligning the scope of the strategy Step 5 Working with internal teams to ensure online communities are healthy and growing Step 6 Using existing networks and social media sphere influencers to ensure content will be highly visible Step 7 Generating monthly reports and meeting with clients about ongoing improvements Step 8 Integrating social media with other key digital marketing activities
Mobile has now become the primary means for brands to engage customers. This brings to light the growing importance of mobile marketing. It is no longer enough to use dedicated mobile sites and apps though; brands must find new ways to offer value to their target audiences. The latest figures show that search activity on mobile applications has surpassed organic traffic and general spend on traditional desktops or laptops. It has also been expected that there will be at least 5 billion smartphone users around the globe by 2018. With the massive potential market in mind, we deliver a mobile first approach wherein we promise to expand the view of desktop users and provide a quality browsing experience to mobile users. We are industry leaders in ensuring smooth and user-friendly mobile and desktop browsing experiences and have been one of the best in the business since 2012. From our Mobile Marketing solution, you can expect: Efficient and effective seizing and integration of mobile marketing opportunities Training and workshops for orientating your brand to mobile A 360-degree marketing strategy that takes start-ups to the next level
Digital, SEO, Social, Art, Development Director
From March 2008 to present.
Site: www.bloomerdigital.com Project Type: SEO / PPC / SMM Details: Significant onpage and offpage search campaign spanning more than 2 years including a monthly PPC/Adwords campaign management of more than £10000 per month. Facebook/Twitter management, content creation, advert management. Extensive link building/guest posting.
Site: www.avon.ph Project Type: SEO / SMM / Digital Details: Ongoing onpage, offpage SEO and social media management across Asian territories. Significant creative writing, Facebook advert management, link building and on page search friendly content creation.
Site: www.atompictures.co.uk Project Type: SEO Details: Intense on page content, meta and internal link building. Social bookmarking/signalling and guest posting
Site: www.justfor5pounds.com Project Type: SEO / SMM / Web Design Details: Ongoing SEO and social media management. Built the website in HTML5 and J2EE
Site: www.wimactel.com Project Type: SEO / Web Design and Build Details: On/Off Page SEO and Web Design using Wordpress / PHP
Site: www.ginsen-london.com Project Type: SEO / PPC / Web Design Details: On/Off Page SEO and Web Design plus PPC management of £3000 per month. Designed the website using Photoshop and built the site using Wordpress / PHP
Site: www.bloomerdigital.com Project Type: SEO / Web Design Details: On/Off Page SEO and Web Design using Wordpress / PHP
Site: www.talkfusion.com Project Type: SEO / SMM / Web Design Details: On/Off Page SEO, ongoing social media management and Web Design using Wordpress / PHP
Site: www.walterlilly.co.uk Project Type: SEO / SMM Details: Supporting Walter Lilly for several years across a range of search functions including creative writing, guest posting, link building, social media, web management.
Crump, Richmond and Shaw
Site: www.crsfw.com Project Type: Custom Web Development Details: Designed and built a fine wine commodities platform using PHP and the MVC Laravel
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Bloomer Digital provides the following services:
- Web Design
- Social Media Marketing
- Search Engine Optimization (SEO) Specialists
- Web Development
- Marketing Agencies
- Marketing Copywriting
- E Commerce
- SEO Copywriting and Content
- Advertising Copywriting
- Radio Airtime Purchasing
- Affiliate Marketing
- Online Media Buying
- Print Media Purchasing
- Software testing
- Straplines and Slogans
- TV Media Buying