A Scientific Approach to Digital

A Scientific Approach to Digital

A Scientific Approach to Digital locationReading, Berkshire

I am a digital marketing and social media consultant, with experience in the design and delivery of digital marketing strategy. I also deliver often workshops and talks on social media and digital marketing to SMEs owners and other marketing practitioners. I write for The Intelligent SME magazine on topics related to marketing and deliver digital marketing courses at undergraduate and postgraduate level.

My approach to digital marketing is evidence-based, and I suggest changes in strategy after a deep analysis of the current activities, and after setting out KPIs to measure the effectiveness of any strategy changes.

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A Scientific Approach to Digital Q&A

Company Q&A

What do you love most about your job?

I have a passion for digital marketing because it allows for measurable experimentation. Unlike other marketing channels, online environments provide a significant amount of details that can be used to take informed decisions to improve business outcome.

What inspired you to start your own business?

Working with SMEs and contributing to their growth drove me to work as a consultant with other organisations. Since I do research in digital marketing, it also helps me identify new opportunities to expand our understanding of this channel.

Why should our clients choose you?

I have a deep understanding of digital marketing, and I have experience at both strategic and operational level. I like to provide my clients with measurable results to demonstrate the effectiveness of my initiatives.

Services provided by A Scientific Approach to Digital


Launching of online business

I can work with you to design a marketing plan to launch your business online.

Digital marketing consultancy

If you already have an online presence but you are not achieving the expected results, I can help you analyse your current strategies and suggest changes to it. If required, I can provide support in the implementation of your new digital marketing strategy.

Digital marketing and social media workshops

I frequently deliver workshops for SMEs and larger organisations on the use of digital channels for business. If you wish to train your staff on a particular aspect of digital marketing and social media, I can design a customised 1 or 2-day workshop and deliver it either face-to-face or online.

1-to-1 consultancy - online personal branding

I have limited spaces for 1-to-1 sessions with business owners and entrepreneurs. If you wish to improve your personal brand online, I can provide you with guidance and support to do so.

Work history from A Scientific Approach to Digital

Work History

Head of Digital

MCG Digital Marketing

From August 2010 to August 2015.

MCG Digital Marketing is a digital marketing agency with clients in the UK, France, Spain and South America. Main responsibilities: -Become the key point of contact for all digital activities. -Account management for all our international customers. -Co-creation of new bidding proposals and pitching to prospective customers -Responsible for managing the multiple internal and external digital projects and schedules delivered by the Digital team. -Overseeing the development of communication materials for online channels - Constantly seek and be aware of how and where the latest digital innovations could work internationally for our clients. -Budget management and controlling responsibilities. Some of the project I have been involved with: - Digital marketing planning, campaign management for fashion brand Microcosmos in the UK, US and France. -Digital marketing planning and campaign management for Creadores de Exitos in Monterrey, Tabasco, Cancun, Toluca, Veracruz, Merida, Pachuca, Xalapa, Poza Rica, Tijuana, Orizaba, Hermosillo, Queretaro and San Luis Potosi. -Digital Marketing planning and management for John Maxwell's digital presence in Mexico in 2012 and 2013. ROI of 161% -PPC campaign management for events such as "The Global Leadership Summit - Cancun 2013", "Expo Educacion Financiera 2013". -Social media strategy support for TREEAID: Development of Social Media Marketing Plan, Content and Community Management. -Co-creation of online campaigns for Times4Trees, Hunger Summit, World Food Day and National Tree Week @TREEAID. Skills: Creation of Digital Marketing activities across multiple channels Customer Acquisition - SEM/ SEO/Social Media/Digital Display/Affiliate Marketing/E-mail/Remarketing. Conversion rates optimisation, A/B testing and MVT methods. Budget management across multiple channels driving effective ROI Project Management Analytical Skills Leadership Grow and drive a high performing team. Supplier and Customer relationship management.

Digital marketing consultant


From August 2015 to present.

Assistant Brand Manager

Kellogg Company

From September 2006 to present.

During my time at Kellogg's I gave support to three brands within two different business units. My main responsibilities were: -Developing, executing and implementing key marketing and brand initiatives, promotions and in store activities on time -Planning and execution of marketing plan (launch of in&outs and brand extensions, printed media advertising, packaging development, POP material, and all promotional activities related to the brands). -Development of TV communication (3 copies and constant involvement in brief development). -Constant interaction with third party agencies to implement marketing communication plans. -Continuously evaluating brand / portfolio performance and trends. -Identifying and developing growth opportunities in the market and channels. -Track of brand health indicators (SAP and Nielsen) -Administrative control of advertising & promotion budget. - A&P Budget of £2.3m yearly.


Uncovering online brand communities

Article for The Intelligent SME Magazine, December 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjX3FIcFlWX2lWQXM/view)

Performance Marketing: Is Your Agency Ticking the Right Boxes?

Article for The Intelligent SME Magazine, October, 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjSDFCRFNJTGxTczA/view)

Social Influence Marketing Boosts Your Business

Article for The Intelligent SME Magazine, August, 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjZzJLZFBSSk9FY2s/view?usp=drive_web)

Building customer relationships one tweet at a time.

Article for The Intelligent SME Magazine, April, 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjTXBJZ1htN1B0U00/view)

Launch of It's not you, it's your data (INYIYD)

A specialised website which articles have been re-posted by The Times Higher Education website. INYIYD - http://www.itsnotyouitsyourdata.com/

The science of marketing: How applying research in marketing can improve the SME business? (Workshop)

Delivery of workshop at the SME world summit 2016 (http://www.rodrigoperezvega.com/blog/sme-world-summit-workshop/)

A scientific pespective to fan paga engagement (Conference Talk)

Delivery of a talk on social media at the Social Media summit 2016 (http://www.rodrigoperezvega.com/project/social-media-summit/)

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