A Scientific Approach to Digital
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I am a digital marketing and social media consultant, with experience in the design and delivery of digital marketing strategy. I also deliver often workshops and talks on social media and digital marketing to SMEs owners and other marketing practitioners. I write for The Intelligent SME magazine on topics related to marketing and deliver digital marketing courses at undergraduate and postgraduate level.
My approach to digital marketing is evidence-based, and I suggest changes in strategy after a deep analysis of the current activities, and after setting out KPIs to measure the effectiveness of any strategy changes.
What do you love most about your job?
I have a passion for digital marketing because it allows for measurable experimentation. Unlike other marketing channels, online environments provide a significant amount of details that can be used to take informed decisions to improve business outcome.
What inspired you to start your own business?
Working with SMEs and contributing to their growth drove me to work as a consultant with other organisations. Since I do research in digital marketing, it also helps me identify new opportunities to expand our understanding of this channel.
Why should our clients choose you?
I have a deep understanding of digital marketing, and I have experience at both strategic and operational level. I like to provide my clients with measurable results to demonstrate the effectiveness of my initiatives.
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A Scientific Approach to Digital
Launching of online business
I can work with you to design a marketing plan to launch your business online.
Digital marketing consultancy
If you already have an online presence but you are not achieving the expected results, I can help you analyse your current strategies and suggest changes to it. If required, I can provide support in the implementation of your new digital marketing strategy.
Digital marketing and social media workshops
I frequently deliver workshops for SMEs and larger organisations on the use of digital channels for business. If you wish to train your staff on a particular aspect of digital marketing and social media, I can design a customised 1 or 2-day workshop and deliver it either face-to-face or online.
1-to-1 consultancy - online personal branding
I have limited spaces for 1-to-1 sessions with business owners and entrepreneurs. If you wish to improve your personal brand online, I can provide you with guidance and support to do so.
Uncovering online brand communities
Article for The Intelligent SME Magazine, December 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjX3FIcFlWX2lWQXM/view)
Performance Marketing: Is Your Agency Ticking the Right Boxes?
Article for The Intelligent SME Magazine, October, 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjSDFCRFNJTGxTczA/view)
Social Influence Marketing Boosts Your Business
Article for The Intelligent SME Magazine, August, 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjZzJLZFBSSk9FY2s/view?usp=drive_web)
Building customer relationships one tweet at a time.
Article for The Intelligent SME Magazine, April, 2016 (https://drive.google.com/file/d/0B9UFjcROwYDjTXBJZ1htN1B0U00/view)
Launch of It's not you, it's your data (INYIYD)
A specialised website which articles have been re-posted by The Times Higher Education website. INYIYD - http://www.itsnotyouitsyourdata.com/
The science of marketing: How applying research in marketing can improve the SME business? (Workshop)
Delivery of workshop at the SME world summit 2016 (http://www.rodrigoperezvega.com/blog/sme-world-summit-workshop/)
A scientific pespective to fan paga engagement (Conference Talk)
Delivery of a talk on social media at the Social Media summit 2016 (http://www.rodrigoperezvega.com/project/social-media-summit/)
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