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Find a Social Media Marketing Expert in North Potomac

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Web Emerse profile image
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Web Emerse

Montgomery

Web Emerse offers integrated Social Media Marketing + Advertising services, Web / Application Design and Development, and Strategic and Advisory Services in both. We provide an integrated approach to your Development and Marketing Needs and the areas that support and automate these areas. Web Emerse was founded in 2001 and is located then and now in the Washington DC Metropolitan area to help businesses, and the entrepreneurs behind them, increase revenue and operate more effectively (and more easily) by using an impactful, integrated approach to help generate leads and better customer/client relationships. Our clients have included a hospital (Howard University Hospital), HMO (DC Chartered Health), an international non-profit (4-H) Fortune 50 Corporations, Hilton, Marriott, U.S. Federal Government but frankly we now prefer bringing the advantages these "large players" enjoy to the everyday entrepreneur. ​We partner with Google, Facebook, Microsoft, IBM, YouTube and others to help your business compete with larger organizations in a global economy. We get you in front of the online community that needs to know about your services and solutions, using Web Design, and Digital Marketing. We are experts in Web Hosting, Cloud Technology and the Social Services that provide numerous avenues of opportunity to you and your business. ​It is important to have a comprehensive tactical plan for your business. Internet marketing and social media are important tools to increase your sales and grow your business. We use these masterfully to help get you established as an authority in your practice area. We found this is a critical element when looking to generate qualified leads through social media. We can help you to grow your followers organically through social media, but as many find out eventually advertising is a must for scaling a successful business at a fast but also predictable pace that you can ultimately control. We are thankful to be entrusted with empowering local businesses to market themselves in an online world that’s often seems too fragmented and complex for them to manage easily. With us as a their single partner and platform, local merchants can now take back control of their brand, their marketing, and their message. They have better access to customers and prospects across all the channels they need to be online and have a trusted partner there to help them through the process.

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What do you love most about your job?

I love being able to bring fellow entrepreneurs and business owners / experts cutting edge tools and strategies to get a much deserved advantage without unneeded expense.

What inspired you to start your own business?

A year after graduating from the University of Virginia I was asked by the owner of the small business I worked for at the time to take on the development of a website that with the objective of helping to get more business. While I took this on I picked up certifications as an internet specialist and Master Certified Internet Webmaster/Designer. I found the possibilities the web opened up exciting and took to trying to spread the word about these and help more people take advantage of it.

I was inspired by the possibilities opened up by the web and soon after that the advances in mobile technology -- to level the playing field for the small business and entrepreneur. My / our mission is to help you realize your "e-potential" and wield technology to deliver your expertise and value to the world on your terms, We also want you to be able to empower others while maintaining your freedom and the quality of life you deserve.

Why should our clients choose you?

Clients say it best:

Working with you was easy and stress-free. After speaking with you about my project, I felt confident that you knew exactly what I wanted to accomplish and it was like hitting the "EASY" button! Added bonus...the project came in on time and under my budget. Thanks again. I will definitely keep your contact information as a trusted resource that I am also happy to refer.

Karen Dyrenforth - Business Coach

Everyone has experienced a time in their career when they hold in their hands what they believe to be a great idea, they don’t have the resources to do it, they know it will work and need others to believe in that dream to make it a reality. Kevin Hailstock of Web Emerse, LLC was willing to step up and take a new concept and create the web site for the first Maryland Congressional Procurement Conference & Expo, held in 2003, and one of my initiatives that transformed a beleaguered regional chamber of commerce.

This Mid Atlantic conference went on to receive an ACE communications award from American Chamber of Commerce Executives at their national conference held in Orlando, Florida and is commended by U.S. Representative Christopher Van Hollen in a 2004 news release on his web site.

In 2011 the conference reached its ninth year, is a key, if not the biggest fundraiser for the Montgomery County Chamber of Commerce, Rockville, Md and has enabled a series of successes and program growth areas at the chamber, new members and momentum that otherwise would not have been possible. I share the ACE Award with Kevin Hailstock for being a trailblazer. All hail Kevin, a man of great character and belief!

David Boddie - Founder / Executive Director - Federal Allies

See more Public Testimonials on my LinkedIn Profile please https://www.linkedin.com/in/kevinhailstock/

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Social Media Marketing FAQs

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The cost of Social Media Marketing depends on several factors. For example, the frequency of posts you want to put out, as well as if the visual content needs to be designed in-house or is being supplied by you. The type of content you require, i.e simple text-based posts through to videos created by a motion graphics designer can also bump up the price.

Setting up and creating successful social media paid ads can also be included. Though the price of any advertising campaigns will incur an additional fee which is charged by the platform itself (such as Facebook, Twitter, Instagram etc). This is known as an ads budget.

Many companies also opt for social media management too. This means all social media feeds are monitored during office hours and customer queries are dealt with promptly on your behalf.

Content Creation
Social media marketing agencies, or freelancers, plan and create content to go out across all your social media platforms, usually several weeks in advance. The content will factor in your business as a whole to highlight your products and services, as well as any promotions you may be running. There will also be an emphasis on engagement to boost customer interactions through carefully selected content, all of which will be approved by you before it is scheduled. Social media content includes the text and any links as well as images or video. All of which needs to be optimised correctly to suit each platform.

Paid Ads
Paid advertising is a way of reaching a large number of people on social media, and can be used to boost engagement, clicks to your website or followers on your page. Paid ads run across multiple platforms including Facebook, Twitter, Instagram and Google Ads. A social media marketing agency will not only plan and launch your paid ad, but they will monitor the budget as well as the results to ensure success.

Feed Management
It is becoming more convenient than ever for customers to Tweet or message a company on Facebook rather than call their customer service line. As a result, your social media inboxes could be getting full without you realising it. An optional service provided by social media marketing agencies is feed management. This involves answering customer queries and resolving any issues or adding in bookings, depending on the nature of your business. If you own a large business then this can also include crisis management to minimise any disruption to your company or its reputation.

Social Media Marketing for small businesses
If you own a small business, then a standard social media marketing package will cover all the basics. This involves planning which days and times messages need to go out, and creating the written and visual aspects to best promote your products and services.

Social media marketing for small businesses can also include implementing SEO across all of your social media content. This will ensure your content is correctly optimised to be picked up by search engines and other social media users.

At least once a month the agency will feed back the statistics of how your posts have performed, and create a plan of action going forward.

With smaller budgets, a social media marketing agency will likely manage several client accounts at once, rather than having a dedicated team or staff member to curate each brand.

Social Media Marketing for larger businesses
If your business is a large corporation, then a comprehensive social media marketing package may be more suitable. A higher budget will allow for enhanced image and video content going out across your social media feeds, and more attention to detail will be given across all aspects.

As well as planning, designing and scheduling your social media content, the agency will set up paid ads to pull in high levels of traffic to your website. There will be greater room for keyword research, using a range of software and analytical tools to ensure your content gains significant engagement.

Feed management will ensure customers are promptly responded to, and chatbots can be implemented to answer customer queries outside of office hours.

An added benefit of comprehensive social media management is that the agency will dedicate more time and energy into getting to know your brand to best understand your audience.

  • Facebook - Over 2.6 billion people use Facebook every month, making it the most popular social media platform. Here you can create a dedicated page for your business or even a virtual storefront. Facebook management will involve creating and scheduling posts, interacting with customers and setting up paid campaigns through Facebook Ads.

  • Twitter - Twitter uses short and sharp messaging to deliver posts or paid campaigns. Social media marketing agencies focus on the use of hashtags that are appropriate to your business and any relevant trending topics to boost engagement. Twitter also benefits from having high profile accounts who may interact with your Tweet through likes and retweets which can skyrocket your brand’s awareness. Content can include text, polls, images, gifs and videos.

  • Instagram - Instagram is a visual based platform and is the perfect place to market your products or services. A social media marketing agency will take time to carefully curate your feed so it fits your brand aesthetic. Instagram is the best place to show before and after shots which can be a very powerful marketing tool across a large variety of industries. Regular posting of engaging content is needed to boost Instagram followers which will be one of the agency’s main responsibilities.

  • LinkedIn - Rather than solely focusing on followers and engagements, LinkedIn is a platform for networking and industry insights. Posting content on LinkedIn relating to your business requires a professional touch. As well as writing company updates, a marketing agency may write blog posts or business reports to share with your clients. The tone of your content will be adapted to fit a more corporate audience rather than sales as your other marketing would typically be. As a professional company themselves, a social media marketing agency will ensure the content is adapted to fit your LinkedIn audience.

Absolutely! One of the advantages of a social media marketing agency is that they are able to provide services to their clients regardless of their location. However, if you own a local business that is a niche to your area, then that might be a reason to look nearby rather than further afield so that they best understand your brand vision.

Social media marketing does not belong to trade associations like other industries in the UK. However, things to look out for are any marketing accreditations as well as being GDPR compliant. If the agency lists their clients on their website, then having a look at the kind of work they produce can be a huge indication of the quality and traction they are likely to bring to your business.

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