Paper Pennant Design + Marketing
Sarasota, FL, Manatee
(1)
Sarasota, FL, Manatee
(1)
Paper Pennant Design is a full-service design and marketing firm made up of creative, marketing, and web professionals dedicated to providing quality, results driven solutions tailored to you and your business. From brand identity to eBlasts and apparel to banners, we do it all.
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1 customer review
Jen Wohlforth
Rebranding is a labyrinth. Go with an experienced guide.
The journey that brought me to this talented team was a long, hard road.
I was a stylist building my own brand. I tried doing it myself. I tried doing it for pennies. I did what looked good to me and I did it with a complete lack of design knowledge or experience. It was not good. Learning that your branding is not what you like, but what your target market likes (and more importantly, responds to) was a hard lesson for me.
When I sat down with Caitlin and Becky for the first time, I was terrified. If branding isn't just what I like to look at, then wouldn't there be a disconnect between what my business looks like and, well, me?
The ladies listened to me talk about my business and somehow translated my rambling into simple bits, design elements broken down into bite-sized pieces. I picked out what I liked and they sent me more. One step at a time, we built something I would have never imagined on my own but when it all came together, it was everything.
Along the way, they were patient with my dumb questions. When they gave me something to look at and I suggested a few adjustments, the adjustments were made and explained. Sometimes I was right. Most of the time, the adjustments were graciously made for me to realize the Paper Pennant team was right all along.
I was given a timeline and updated along the way. To be honest, the process took longer than I initially anticipated but I came looking for a logo; I had no idea what detail went into a rebranding project. At the end, what I was handed is a Brand Manual. This piece of magic is a guide to the look and feel of my business as a whole. A logo, but also colors, fonts, icons, design elements. In all the formats I didn't know to ask for and each labeled with it's use. Seriously. It's beautiful.
Rebranding is a labyrinth. Go with an experienced guide. Paper Pennant held my hand on our journey to the center and then left me with a map and a feeling of small business empowerment. If I had to do it all over again, I would have done it sooner.
~Jen, @RedFeatherSRQ
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Describe your creative process.
Our creative process starts with our clients! We work with you to understand your vision first, then create a cutting edge design and marketing solutions that takes into consideration your goals, competitors, market, and the latest design and marketing trends to get you the attention you deserve.
What information do you need from a client before you can start work?
No two projects are the same, so the information we need before we start a project is dependent on our client's needs. First step would be to have a conversation about the project to define those needs. We then put together a proposal that outlines each step in the project and what the estimated cost and timeframe look like.
What do you love most about your job?
There is a lot we love about our job, but mostly it is the satisfaction of seeing the success of a project after it is complete.
What inspired you to start your own business?
We were freelance creative directors, art directors, graphic designers, and marketing professionals before we stared our business. During this time, we all experience projects that we were asked to step-in and fix - completed or in-progress projects - that had gone bad for one reason or another. This resulted in a lot of frustration on the client's side, and in some instances paying twice for something that should have been correct the first time - once for initial project, and again for us to fix it.
We started our business so people would have access to a resource built on a foundation of experience, talent, and customer service.
Why should our clients choose you?
A few reasons clients should choose us:
- Professional Experience: Combined, we have of 30 years of experience in many different design and marketing disciplines.
- Industry Partners: When you work with us, there is no need to source vendors! We work with various printers and manufactures in the United States, Canada, China, and Columbia for everything from business cards to custom sports apparel, and everything in between.
- Diverse Market Experience: We have design and marketing projects that can be found in 14 countries and in 16 languages.
- Dedication: Our team will work tirelessly to bring your vision to life. Our dedication to your project and our outstanding customer service is unmatched!
Branding
It's not just about looking good. We craft your brand identity or brand refresh to reflect your company's values and appeal to customers through design and messaging that is both creative and unlike anything else on the market.
Logo Development
A great brand starts with a great logo. We listen to what you want to communicate and build a logo that is sure to grab your audience's attention.
Web Design & Development
If you need help building a website for your business - whether informational or you have a product to sell - look no further! We offer UX, web design and web development solutions from concept to creation that is functional, beautifully designed, and SEO friendly. We also specialize in building eCommerce sites on Shopify.
Digital Design
Let Paper Pennant help tell your story with engaging email marketing, beautifully designed web ads, and social media posts that stand out from the crowd.
Apparel Design
Need a T-Shirt graphic? No problem! Custom pattern for a pair of leggings? Absolutely! Have an idea for an apparel item that doesn't exist yet? Awesome! Let's get started!
Packaging Design
Whether you're looking for a shipping box or custom packaging for a specialty product, Paper Pennant can provide you with cutting edge packaging solutions to fit any need.
Strategy & Planning
Let Paper Pennant's team of talented marketing specialists, copywriters, and project managers help you build and execute a marketing plan that gets you the attention you deserve!
