Lunaweb
Greenlawn, Tennessee, Shelby
(1)
Greenlawn, Tennessee, Shelby
(1)
Over the past 23 years, we have helped companies of all sizes use the Web to strategically grow their businesses, maximize their profits, and take better care of their customers. We have done this by designing and developing great websites, building and implementing targeted marketing strategies, and providing ongoing Web support including website hosting.
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1 customer review
Memphis Vascular
We worked we Mary at Luna web to help increase our SEO for the website. She has also helped us set up our Google Ads. Within in one month of the updates and changes, we now have since an increase of more than 200 people a week coming to our website! ! This has lead to an increase in business.Our Google ads are averaging a 0.40 click through rate. This more than double the amount that a good ad would produce. Lunaweb has been great, not only on the technical side but the customer service side as well. I would highly recommend them to anyone needing to help update your website, increase your internet traffic, or increase your marketing reach. More...
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What makes a great website?
Great websites are all about experience and ease of use. But ease of use has become an overused expression and has lost much of its meaning. But great websites are those that are easy to use, regardless of the user. For a consumer, a great website is one that is easy to find via search, is positioned in relevant channels such as social media, and knows the personae of the customer so well that the desired information is the fewest number of clicks away. Additionally, a truly great website will be one that supports and maintains an effective dialogue with the consumer that never crosses the line into obtrusive.
But a great website also has internally-facing obligations as well. Great websites are easy for the client to manage and maintain. Such a site is built with tools that simplify the process to keep content fresh and timely. Great websites are integrated with the other necessary tools that the company uses including their phone system, CRM, accounting software, shipping/tracking systems and others to bring the customer closer to them and streamline the process to provide that customer with the best possible experience.
What questions might you ask a client when starting a new project?
We always start a project with in-depth interviews designed to gain the best possible understand of our client's company, their customer and the market in which they operate. We ask questions that help us understand how to best create systems that will create and manage an ongoing conversation between our client and their target consumer. Questions about problems and "points of pain" are often more helpful than questions about the company's goals because building a new, effective structure on a bad foundation will always have less than desirable results.
Typical questions we might ask are:
How many types of customers do you have?
How do they typically find you?
How often is the purchase that a customer ultimately makes for something different than what they were seeking originally?
Does this happen as a result of direct interaction with your team or through your site and why?
What are your biggest challenges today?
Do you have established procedures for addressing any inbound inquiry which could be a lead, a request for more information, a service need and others?
Who are your top competitors?
What websites in your industry do you envy?
If you could make a website do anything, what would you want it to do (within reason)?
Think about your last 10 new customers. How did you find one another and what was the process that you followed to close them?
Try to get a mental picture of your ideal website as a person. What would be the first five words that come to mind if asked to describe that person's personality?
We always this as a final question. "What questions have we not asked that you assume we would have asked?"
