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La Ruta Creativa

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About

La Ruta Creativa is an advertising and design agency, with more than 7 years helping businesses to leave their brand in history.

Creative Services:
Graphic Design and Branding (Brand)
Web Design (E-commerce) and Web Positioning (Google)
Social Media Management (Facebook and Instagram)
Digital Marketing and Advertising

1 hire on Bark

Photos (12)

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Videos (5)

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Q&As

Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. Organization makes a website accessible and user-friendly.

What does your business do?
What is the objective of the website?
How will people find the website?
What is the company’s unique selling point?
What are the company’s values?
Are there existing documents that show the company’s branding?

This includes documents, stationery, signage.

Style guide. Think of color schemes, typefaces, etcetera.

A list of inspirational websites.

Include a description of positive and negative elements.

If there is a current website, why does it need to be replaced or updated?

For me, steps to design a website requires 7 steps:

Goal identification: Where I work with the client to determine what goals the new website needs to fulfill. I.e., what its purpose is.
Scope definition: Once we know the site's goals, we can define the scope of the project. I.e., what web pages and features the site requires to fulfill the goal, and the timeline for building those out.
Sitemap and wireframe creation: With the scope well-defined, we can start digging into the sitemap, defining how the content and features we defined in scope definition will interrelate.
Content creation: Now that we have a bigger picture of the site in mind, we can start creating content for the individual pages, always keeping search engine optimization (SEO) in mind to help keep pages focused on a single topic. It's vital that you have real content to work with for our next stage:
Visual elements: With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but you might also be defining the visual style from the ground up. Tools like style tiles, moodboards, and element collages can help with this process.
Testing: By now, you've got all your pages and defined how they display to the site visitor, so it's time to make sure it all works. Combine manual browsing of the site on a variety of devices with automated site crawlers to identify everything from user experience issues to simple broken links.
Launch: Once everything's working beautifully, it's time to plan and execute your site launch! This should include planning both launch timing and communication strategies — i.e., when will you launch and how will you let the world know? After that, it's time to break out the bubbly.

What does your business do?
What is the objective of the website?
How will people find the website?
What is the company’s unique selling point?
What are the company’s values?
Are there existing documents that show the company’s branding?

This includes documents, stationery, signage.

Style guide. Think of color schemes, typefaces, etcetera.

A list of inspirational websites.

Include a description of positive and negative elements.

If there is a current website, why does it need to be replaced or updated?

I like to innovate, be part of the change, growth and results, I help my clients with their brand, to be remembered, recognized and recommended by their clients and collaborators.

Services

If you need an website or just to have your behind the scenes managed easily, we are your team! E-Commerce Web Design Wordpress Digital Design User Interface Design

Design is an art and we know you want your business, project, or idea to look good. Graphic Designs Logo Design Brand Management User Interface Design Copywriting, Naming, Identity

Marketing can seem abstract, daunting, or even expensive, but it doesn’t have to be. Our common-sense approach ensures we only use the tools that make sense for your business. Google Ads Social Media Marketing Digital Marketing Search Engine Marketing

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