Online
Three reasons agencies hire me to provide SEO management and SERP strategies for their clients. #1: I've been doing it longer than almost anyone - more than 20 years. Seriously. #2: My work as a writer is all over the web - Google my name. Hint - I'm not a cardiologist.
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SEO
All things search engine related. Requires an assessment of your current situation (current search visibility, keywords, competitor comparison, site speed/mobile optimization) and your content (quality, keyword gap study, structure).
SERP
"Search Engine Results Page" assessment - related to an SEO assessment, but I go a bit deeper with content targeting (where you are now and where you want to be) as part of a much larger content development plan.
Development
May include content development and production, but usually I hand off a written plan for development by others (e.g., other team members, in-house resources). Depending on the scope of your project, I may also include specifications for additional optimizations (DOM, site structure, graphics, hosting).