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Fall Line Digital

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About

We're a female-leg growth marketing agency partnering with purpose-driven brands.

We grow your purpose-driven brand through Meta (Facebook & Instagram) , Google and TikTok advertising.

We take the time to learn about you, your company, your product and your customers.

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Services

We take a deep dive to discover how we make the customer the hero of your story and how your product solves your customer’s unique problems.

Brand story development
Value proposition creation
Customer avatars
Competitive analysis
Messaging, brand voice and
copywriting

Your ads are only as good as your ad creative, and your creative is only as good as the story you can tell. This is where we shine.

Content strategy
Concept storyboarding
Influencer and UGC videos
Unboxing Ad Videos
Lifestyle product videos and photography
Highly converting headline and ad copy

Facebook ads have been a core service since the very beginning. It’s actually how we got our start and where we truly shine. When done properly Facebook and Instagram ads can scale your e-commerce brand almost infinitely and unlock serious growth potential. Our full-funnel Facebook strategy segments your audience, content and product offering to match your customer’s journey and help them overcome their objections at the same time.

Fall Line Digital Funnel Strategyâ„¢
Campaign creation and optimization
Ad creation and optimization for newsfeed, Instagram stories, Instagram Reels and all other placements
Audience development, A/B testing, dynamic creative
Advanced pixel implementation and attribution modeling
Tech integrations (Klaviyo, SMS, Shopify)
Advanced reporting and analytics

Beyond placing ads, your brand needs data, insights and a roadmap to drive sustainable long-term growth.

Pixel Attribution Reporting
Customer cohorts and customer acquisition analysis
Lifetime Value (LTV) analysis
Email CRM workflow auditing
Customer journey analysis
Advanced attribution modeling and reporting
Product and market analysis
Privacy changes impact road mapping
Sales forecasting and inventory planning

Find customers who are researching your product and meet them where they are. Our approach to Google ads starts with customer, product, competitor and keyword research.

Youtube Advertising
Google Shopping, Search, Display, Discovery and Performance Max campaigns
Campaign creation, management and optimization