ALROM Marketing
Online
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ALROM Marketing offers the business strategy, marketing knowledge, and go-to-market practices of large brands scaled for small and medium sized businesses eager to compete. We offer fractional marketing services for growing businesses seeking growth, profitability, and long-term success.
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What do you love most about your job?
Creating a unique solution for small companies brings me a satisfaction greater than that which I had working for large brand-name companies. The challenge of solving a problem with a limited budget has led me to use my creativity to develop solutions.
What inspired you to start your own business?
I have been in marketing for several decades and realized that smaller businesses do not have the same advantages as large organizations. Not because they can't do it, but because they can't afford a full-time marketing professional to bring the discipline to their business. Most businesses don't need a full-time marketing director, but they need someone in that position for a few months to develop campaigns and strategy - I feel I can bring that without having to have a corner office in the building.
Why should our clients choose you?
In addition to the experience I bring in marketing, I am a problem solver and am willing to put in the work to get the job done. Whether that means picking up the phone to speak to customers, making presentations, or conducting surveys personally, I am willing to do any necessary task to get the results that are needed.
Can you provide your services online or remotely? If so, please add details.
Yes. Most of my initial research and consultation is done online, either through ZOOM or telephone. I'm always willing to meet face to face, but can effectively communicate in any way.
What changes have you made to keep your customers safe from Covid-19?
Most work has been handled online, but all in person meetings are held with the highest safety protocols necessary to make all attendees comfortable.
Marketing Consulting
Review and make recommendations on your market-facing activities. We focus on growth, profitability, and efficiency of your entire marketing operation.
Business Strategy Services & Product Management
Review of product offering, pricing, and competitiveness in the market. We work with you to determine strategies for pricing, bundling, product consolidation, product development, and product management.
Lead Generation and Business Development
Having a great product is not enough. We help you determine the correct target audience, develop psychographic and demographic analysis and create a plan to make sure your customers find you.
