360 Degrees Group

Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something (transactional marketing). Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. Walgreens has seen that customers who buy from all of their purchasing channels (store, web, mobile, etc) buy up to six times more than the average customer that only buys in their store.

Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, pr, opinions, news media and especially social media. Like when a child is born and given a name, a brand needs nurturing, support, development and continuous care in order to thrive and grow.

Technology is concerned with improvements in a variety of human and organizational problem-solving endeavors, through the design, development and use of technologically based systems and processes that enhance the efficiency and effectiveness of information in a variety of strategic, tactical and operational situations.

Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.
Business development is the creation of long-term value for an organization from customers, markets, and relationships.

360 Digital Marketing offers the right blend of Inbound and Outbound Marketing solutions, which is very specific to target Charlotte local consumers at a very affordable monthly investment. Other marketing companies are good but they offer so many solutions, why often confuses small business owners.

Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. Promotional marketing is a technique that includes various incentives to buy, such as:
• Contests: We all enjoy winning something for free. Contests offer an attractive marketing vehicle for small business to acquire new clients and create awareness.
• Coupons: According to CMS, a leading coupon processing agent, marketers issued 302 billion coupons in 2007, a 6% increase over the previous year. Over 76% of the population use coupons, according to the Promotion Marketing Association (PMA) Coupon Council. Coupons still work and provide an affordable marketing strategy for small business.
• Sampling: Try before you buy. Giving away product might appear profit-limiting, but consider how giving your customers a small taste can lead to a big purchase. Retail genius Publix supermarkets share samples of their award-winning key lime pie not because people question the goodness of the pie but to get their customers to buy more.