Bow Tie Social
2424 East York Street, Philadelphia, PA
2424 East York Street, Philadelphia, PA
Bow Tie Social is a full-service digital marketing service that specializes in Squarespace web design and social media operations. We are a passionate team comprised of designers, content gurus, engagement specialists, marketing strategists, and process nerds that love to build marketing engines for companies looking to take their business to the next level.
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Squarespace Web Design
Custom Web Design services that focus on elevating the end-user experience and driving more sales. Whether its a products-based company or a service-centered business, we build beautiful Squarespace sites that are easy to use, easy to manage, and just work.
Social Media Operations
Our business was originally built on high-quality social media operations services. We offer a mix-and-match style of pricing that lets you choose the level of service that fits your goals and your budget.
Our service is broken into 3 key parts: Account Management, Content Creation, and Engagement. Each one is customizable with various levels to make sure you get a custom fit for your unique business.
META Accounts Audit
If you are just looking for direction, we provide a full deep-dive audit of your social media - looking at your profile bios, buttons, content, captions, engagement, content mix, posting rate, and more to understand where your social media can improve in order to reach your goals.
Additionally, we do competitive analysis on the presence of those around you so you can easily see what they are doing well, and where they struggle so you can take advantage.
At the end of the report, we provide 3 tiers of recommendations; High Impact, Medium Impact and Additional Impact. This helps you understand the actions needed to improve your digital presence and prioritizes them for you.
Get the guidance you need to beat your competition on social with our extensive Instagram and Facebook account audit!
Meta Ad Management
If you are a service or product-based business looking to run ads on Instagram and Facebook, we have the experience, the knowledge, and the drive to help you get the most out of your ad spend. The best part? We charge simple rates based on how many ads you want to run, not your ad budget.
We have run ads for beauty products, B2Bs, B2Cs, and B2Bs where the Bs act like Cs... we've have expereince managing ads for it all.
We also take a different approach to ad management. No "set it and forget it" stuff here. We work with our clients to come up with impactful creatives from the start, and continuously test different versions to make sure we are getting the most out of our efforts and your dollars. This allows us to increase the effectiveness of our ads over time, so the longer you're with us, the more efficient your ads will be.
In a word, our ad management style is based around the concept of Excelsior - a Latin term meaning higher or "ever upward".
