Relatable Marketing
Brookfield
Brookfield
Relatable Marketing is a Revenue Generating Marketing Firm. We offer tools and solutions so companies sales & marketing teams can streamline, automate and DIY. We cover all the basis.
From digital marketing to lead generation to lead conversion to social media management to everything else needed, we have it covered.
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What makes a great website?
1. RESPONSIVE DESIGN
The concept of using responsive design is not new. Since the Google update known as “Mobilegeddon” back of 2015, everyone has been hustling to upgrade their websites so that they are easily viewable and usable regardless of the device it is being viewed on (mobile, tablet, desktop).
This will continue to be a basic requirement of a great website. With new and improved mobile devices coming to the market on a regular basis, having a responsive website design is a must
2. MINIMALISM
Many businesses are taking web design back to the basics with minimalistic designs and layouts. Websites are featuring fewer pages, with simpler designs and more blank space.
Some websites are also implementing what’s referred to as “Flat Design”. Flat web design uses two-dimensional/flat images which are aesthetically pleasing to look at, in combination with lots of open space, and bright colors. Flat design also meets the requirements of a responsive web design.
3. USER-FRIENDLY
Usability has always been of key importance in a successful website. Websites with an intuitive design, and with images and aspects that are pleasing to the eye are going to attract more customers than those without these features.
A simple, intuitive, and functional navigation is another important feature to focus on. If customers can’t easily make their way around your site, they aren’t likely to stay long.
The speed at which your pages load also have a strong impact on users in the coming year. Quickly loading pages and simple ways to get to specific information will be critical in setting your website apart from the competition.
4. PERSONALIZED USER EXPERIENCE
Personalized user experience web design is the norm. Rather than everyone receiving the same experience when visiting a particular website, a personalized user experience design allows for the content and experience to be designed specifically for a particular user.
The best part about websites that offer a personalized user experience, is that they are typically able to adapt to the visitor's interests and needs without having to do much at all.
5. EXTRAORDINARY CONTENT
Websites that provide visitors with useful information in a variety of formats, such as video and images vs. text when possible, will have greater success than those that don’t meet the needs of today’s website viewers.
Marketing automation will also continue to evolve, and many websites will incorporate customized landing pages, banner ads and other promotions to supplement email campaigns. The traditional newsletter or simple email marketing campaign will likely not be enough to capture new customers.
6. BOLD COLORS
In the past, bright and bold colors on websites was sometimes perceived as childish or unprofessional, depending of course upon the industry of the business. However, websites with vibrant colors have become more popular and more acceptable in recent years.
Vibrant and bold colors are becoming more popular in web design.
When viewed in high definition, bold colors can have a powerful impact on the visitors. And, in the case of a flat design website, bright colors can make all the difference.
7. VIDEOS
Video will continue to be important especially to engage visitors and tell your brand story.
8. CARD-BASED DESIGN
You’ll see a lot more websites using card-based design. A benefit of this type of design is that the card design is ideal for users with mobile devices and varying screen sizes, because they can be easily adjusted to each screen.
Card-based design also goes along with the theme of simplicity and minimalism we discussed above. By providing viewers with short and simple bursts of information that can easily be digested, cards provide an easy way to promote user action, which is usually to click through to a landing page or more in-depth information on a particular topic.
9. WALL-TO-WALL SITE STRIPS
Wall-to-wall site strips provide a better user experience by dividing website layouts into several rectangular sections. These full-width image strips can be different lengths, and serve to break the site into clear sections of content. Not only are they pleasing to look at, but they also function as a simple and functional design aspect that breaks up content into more digestible bites.
10. UNUSUAL/LACK OF NAVIGATION
Traditional navigation menus are located at the top or side of a website page. Recently, however, more and more websites have been experimenting with unique navigation menus, and in some cases there is no navigation “menu”, but rather a different way of directing or “navigating” the user towards the information they’re looking for.
Another emerging and increasing popular web design trend is the use of ghost buttons. They are transparent buttons that blend in with the background, for a cleaner look. Again, this design trend goes well with the flat and minimalistic designs that seem to be gaining popularity.
To stay relevant in today’s world of web design, it’s worth investing in the latest website technology and functionality. You don’t have to do it all, but implementing at least a few of the above trends will have you well on your way to presenting a great website in the years to come.
What questions might you ask a client when starting a new project?
1. What’s the objective or business goal of the project?
2. Are there any obstacles or barriers that would prevent the project from being successful?
3. What’s the project deadline? Are there any key milestones, important dates, or time constraints?
4. What criteria will you and your client use to determine project success?
5, Who is responsible for which project deliverables? Who are the stakeholders involved?
6. How will you communicate feedback and inform stakeholders of project success?
7. Has your team been through a project like this in the past?
What do you love most about your job?
The people and secondly the creative ideas and things we can do to see real results. of course the clients face when everything is working is priceless.
What inspired you to start your own business?
We were sick of the marketing companies taking advantage of businesses and not treating every client with passion and thinking outside the box.
Why should our clients choose you?
We have a marketplace for on demand services but also take a deep dive approach and understanding the clients needs to a level as we become part of the team. We do WAY more than more marketing companies. Some would call us marketing architects :)
