rand&rand
Online
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Online
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We are a lean market research and content development team that creates value-added B2B content for your target audiences. We are a family-owned business operated by two twin brothers, Chris and Mike Rand.
We specialize in creating research reports, blog articles, press releases, web copy, email copy, and various other types of content.
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2 customer reviews
Kaelee Nelson
Michael is wonderful to work with and always delivers top-notch copy aligned to our business needs. I appreciate how reliable and timely his deliverables are, with minimal instruction and management required.
Justin Belmont
rand&rand has been a true asset to ProseMedia.com. They provide exceptionally strong writing for us; we’ve repeatedly gone to rand&rand with clients who value their work, even for complex subjects that aren’t approachable for most. When it comes to the most challenging content, we’re glad to have rand&rand on our side. More...
What do you love most about your job?
We both fell in love with writing at a young age. We studied writing as students in separate graduate programs. Mike has also written and published creative nonfiction in literary magazines, and he continues to write creatively in his free time.
When we entered the professional world, we were surprised by how hard a time companies have finding good talent. Great, original insights are in even shorter supply. It's our pleasure to provide both to our clients.
What inspired you to start your own business?
We each had launched our own freelance careers and each had acquired a handful of devoted clients. We partnered up to expand our offerings, leveraging our hard-won industry knowledge to begin offering services beyond copywriting and consulting alone.
As twin brothers, it's been a real joy working together, day by day.
Why should our clients choose you?
Companies often tout the individualized attention they offer clients. We take that to an entirely new level.
Most of our clients consider us "powerhouses" or "their secret weapon" when it comes to market research and content development. We put a great deal of individual effort into driving results for our clients, and they see that in the quality of our content, our responsiveness, and the business results they see thanks to our efforts.
Can you provide your services online or remotely? If so, please add details.
We provide our services remotely. We can connect via most video calling software, via phone, and via email. We can provide deliverables via most file-sharing applications as well.
What changes have you made to keep your customers safe from Covid-19?
Since we are a contactless, paperless business, our work has always had minimal impact on both our clients' health and the environment.
B2B Market Research
We build and launch targeted B2B surveys based on your unique content goals, helping you access proprietary market data and insights for any number of content projects.
B2B Content Development
We provide a full suite of content development services, leveraging data and insights from our own B2B market research to produce winning content assets your customers actively seek out. We can produce a variety of content assets beyond blog posts, articles, and reports, including personnel profiles, checklists, how-to guides, eBooks, and web copy.
Blog Writing
Blog posts enable you to demonstrate your understanding of customer pain points and key market concepts without directly selling your product or service. They keep your website updated with fresh information and are essential for search engine optimization.
Blog posts tend to be 500 to 2,000 words long. They include both internal links and links to reliable external sources. Every blog post we produce will be optimized for search engines.
Article Writing
Although they are similar to blog posts, articles typically appear in third-party publications. They tend to be substantially longer — up to 3,000 words or more — and they usually include links back to your website.
The most popular articles contain original research, news, commentary, or fresh industry insights. Aside from a short bio about the author and some basic information about your business, articles are rarely branded materials. Instead, they mimic the articles you might read in a news publication.
Success Story Writing
A success story is a true story of how your product or service helped a client succeed. They provide readers with a real example of how your business might benefit them.
A good success story includes the basic elements of storytelling: a protagonist (the client), a conflict (the pain point), and a resolution (the application of your company’s product or service). A high-quality success story also includes a report of quantifiable results to make a stronger business case.
White Paper & Research Report Writing
A white paper is an authoritative report that includes an in-depth analysis of either original or third-party research. White papers are meant to inform readers about a complex subject, usually relating to their industry.
White papers typically range from 2,000 to 3,000 words. They are highly valuable content assets, so they work well for lead generation. Most companies generate leads by gating their white papers behind a contact form.
Press Release Writing
A press release is a brief announcement of company news or a recent accomplishment, like winning an award. Press releases are often published through third-party news networks like PR Newswire and Business Wire, which aggregate the releases to various other websites.
They are excellent tools for announcing special events and product launches, but they also help build your company’s online presence.
Proofreading & Editing
Every piece of content we create includes endless free revisions. We don’t consider the project completed until you’re satisfied with the result.
We can also proofread and edit your existing content for an hourly rate. Whether you need a complete refresh of an old article or you just need someone to check your work for grammatical errors, we’re here to help.
