Bedrock SEO

Brand reputation is a company’s “social capital”. A brand with good reputation can build customer loyalty and customer trust, which are essential for long-term success. Good reputation can also help to attract new customers and business partners, and create new opportunities.

Social media is a fantastic way to connect with potential customers and share valuable information about your company’s products and services. By engaging with customers on social media, you can build relationships and trust, which can lead to increased sales and brand loyalty.

Describing your site, products, reviews and more with structured data (aka Schema Markup) makes your page easy to understand for search engines. Google uses this info to see how site content relates to one another, and uses this data to show people exactly what they need, when they need it.

SEO copywriting is a specialized form of online writing that: contains keywords, which are the words that your target audience would type into a search box to find the information they want; helps online content rank higher in search results – like Google; and drives qualified traffic to your website.

Internal linking is a powerful way to guide visitors and Google to your most important articles and posts around your site. It is important to on-page SEO because it helps Google understand the relationship between pages on your site. As a site owner, internal linking is something you can control.

Search Engines will typically look at the number of websites which link back to your home page or even specific posts on a blog to determine how well they should rank in searches. This is vital in helping businesses develop a solid presence online so that people have a means by which to find them.

To discover a page faster, search engines often look for links on more popular pages that haven’t been followed yet by their indexers. The more popular a page is, the sooner it will be re-indexed. This is the reason that it’s better to get backlinks from popular sites than lesser-known ones.

Anytime someone clicks on one of your backlinks, it counts as referral traffic. It is considered highly valuable, because unlike search engine traffic, it wasn’t directed there by the search algorithm. It was intentionally clicked on by another person. Referral traffic is a big part of how people find your business.

Ideation is where you reflect on how your customers use your brand, their role in the product, and their overall experience. With a clear idea of how to organize your content around the customer experience, you can make sure each piece of your strategy aligns with their needs and draws them deeper into your brand story.

When planning content, it is ideal to decide what form you want it to take. Some ideas will be stronger represented visually, and could warrant an infographic or video. Other styles might fit better with a blog post or a listicle. If the topic has a specific audience, think about their psychology and social habits.

Once you’ve made your plans, the next step is to turn those ideas into a finished product. We have a team of content creators that will build out a final scenario and write copy to fit the content marketing funnel you’ve planned utilizing the ideation activities, customer journey maps and customer development interviews we’ve done.

We write compelling, engaging and informative copy that tells the story in a way that attracts your buyer’s attention. ​Our content emphasizes products, services and brands with a goal of increasing conversion rates. We help you tell your brand’s story in a clear and powerful way.

We write product descriptions that move shoppers to conversion by translating your main product features into highly impactful benefits. The result is content that creates a meaningful, lasting connection with customers—and compels them to take action.

Product descriptions include clear and concise CTAs with words that can move customers into action. Our copywriters know how to incorporate CTAs into your descriptions in a way that will help you drive sales while also encouraging other types of engagement like following, or sharing.

Keyword research is crucial to discovering what your customers are looking for. By conducting keyword research, you can optimize your SEO strategy, increase traffic, and improve your website’s ranking in search engines like Google and Bing.

On-page SEO involves optimizing your site to help search engines find, crawl and understand your content. This helps you rank higher in search results, and also makes it more likely that users will experience what they’re looking for when they land on your page.

Links establish your credibility by showing Google and Bing that other people are recommending your content. You can use links to improve your search engine rankings and user experience by helping your readers find what they’re looking for.