Sway PR
Sway PR is an award-winning company that gives brands that enhance our lives a platform to shout about their products, services or events.
We do this through meaningful articles in newspapers, online, on TV and radio shows, delivered by a senior team that is focused on helping our clients achieve their business goals.
We pride ourselves on honesty, transparency and quality.
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What do you love most about your job?
We love working with brands, businesses and people that enhance our lives and wellbeing. Whether that be sport and exercise or travel or meditation.
These passions have seen me play sport for my county; rebuild a primary school in the Himalayan mountains; compete in marathons, triathlons and endurance events; even travel around the world with my wife for two-and-a-half years.
I believe there is always room for us to expand our minds.
What inspired you to start your own business?
PR for me is one of the most powerful forms of marketing available to a business. It is a way for us to change perceptions, educate, persuade and influence an audience through the media.
It’s so much more than an advert!
Why should our clients choose you?
We still get a buzz every time the team generate a great piece of coverage in a key media. Whether that be the multi-page features in the FT, Telegraph, Times (to name a few) or on TV with Sky News, the BBC or ITV.
One piece however that will always stick in my mind was with Strider Balance Bikes where we arranged for the four-year-old winner of the British Balance Bike Championships to join the presenters on the BBC Breakfast couch resulting in a turning point for the brand in the UK.
Can you provide your services online or remotely? If so, please add details.
We work remotely and have an office in Manchester, Leeds and Sheffield - working with clients around the world.
As well as businesses based in the UK, we also work for companies with operations in Sweden, Nepal, Saudi Arabia, Qatar and America.
What changes have you made to keep your customers safe from Covid-19?
We have helped a range of clients navigate Covid-19.
One such travel client we created a new socially distanced experience that helped grow their business - even during a time where many travel businesses were closing!
STRATEGY and PLANNING
SETTING A SOUND COMMUNICATIONS PLAN
Every Sway PR strategy starts with a sound communications plan. We work with our clients to create a communications plan that will help them achieve their overall business goals.
MEDIA RELATIONS
RAISING AWARENESS AND EDUCATING CONSUMERS THROUGH THE MEDIA
We create publication-ready copy and content for online, print and broadcast media to generate compelling, reputable and influential media placements
The team at Sway PR not only has access to quality journalists around the world, but each team member has built up personal relationships throughout their time working in the PR sector to generate the best results.
MEDIA TRAINING
CREATING MEDIA SPOKESPEOPLE
With a mixture of journalism and PR experience, the Sway PR team delivers media training at all levels, from basic skills, to briefing and managing spokes people at C-suite level.
Training is delivered to improve understanding and practical skills, and is tailored to each businesses and individual depending on their needs.
INFLUENCER MARKETING
WORKING WITH INFLUENCERS TO MARKET BRANDS
Working with influencers to drive brand awareness and credibility across social channels.
The Sway PR team has worked with influencers to drive real impact for clients across the country.
