Solobirch Ltd.
Brighton, East Sussex
Brighton, East Sussex
We come to work every day with one purpose in mind: to bring as many clients as we can to our customers.
How do we do this? From building a brand, putting the right marketing strategy in place down to the nitty-gritty of inbound and email marketing, social media, copy writing, website management and out of the box design of marketing materials. We simply act as your outsourced marketing department.
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What do you love most about your job?
One of the most important things that I learned when working alongside my father in his workshop when I was a young man, was that the simpler the process, the more productive the process. I saw it in everything that he did. From this, I learned not only how to make my own company run smoothly, but also how to transfer that knowledge on to my clients.
I started to work in a different, streamlined, fluid way in order to get the most for my clients. I created seven-step process that was tried and tested and proven to bring results for them. I created a workshop designed to take a business owner and their business apart, to examine and question each part, to get rid of anything that doesn’t work for them, and to put them all back together in a clean, organised and productive way.
By following these steps, I can ensure that my clients now have a clear roadmap for their business that takes them all the way to where they want to be. Working together, we watch their marketing strategy be born right in front of us. It is organised, easy and systematic to put into place. It is designed entirely around who they are and what they want their business to be. This has become my joy; to create something logical, creative and of the highest quality for each client. Something that I know they can manage and that I knew will work. Some of them even now want us to manage the whole process for them, which we are willing and happy to do.
What inspired you to start your own business?
I founded Solobirch in 2006 when I came to the realisation that what I most wanted to do with my life was to use my creativity every day. I wanted to get away from work which is labour, towards work which is joy. I thought about how best to do this, and I settled on the challenge of creating something beautiful and personal that will benefit someone else.
So, Solobirch was founded on these simple principles:
• That marketing strategy must be based on the way human beings make decisions. This is what converts the unknown prospects into loyal clients.
• That marketing must be aligned not just to the business, but to the character and aspirations of the person who built that business.
• That marketing must have at its foundation the numbers that make the business turn.
• That the whole strategy must be systematic and something easy to implement in a step-by-step way.
• That alongside all of this, there must be brilliant creativity, perfect design and high-quality materials used to show people the true story of the company.
Why should our clients choose you?
1. BUILD YOUR BRAND
As a business owner, you want to create a brand which differentiates your business from all the others. A brand which is able to catch people’s attention, and that will, with time, earn a small place in their hearts. It is a long and complex process. Solobirch marketing consultant will guide you step-by-step, making sure that your brand is consistent in communication and unified in experience across all the different applications: from your store front/office to your sales and customer service team.
2. CREATE YOUR MARKETING STRATEGY
One of the biggest mistakes a business owner might make is to think that all that’s needed to start marketing their business is get a new logo, a better website, create some brochures, maybe a radio advert… But soon reality hits. All their efforts don’t bring any value to the company. This marketing does not work.
What they did not realise is that a logo, a website or a brochure is just the tip of the iceberg. Without a clear marketing strategy to back them up, they just result in a big waste of time and money. Solobirch marketing consultant will make sure that before you start any marketing activity, you follow a well thought through marketing strategy. This way, you will be able to see the return on your investment the way it should be.
3. CREATE YOUR COMMUNICATION STRATEGY
There is a simple assumption where we presume other people understand what we are talking about. And the truth is that they don't. Moreover, not only is your communication unclear, but it is often directed to entirely the wrong audience. And, on top of everything else, most of us find it particularly difficult when it comes to talking about ourselves. Solobirch marketing consultant will create a communication strategy that will help you and your business to communicate in a much more effective way, allowing you to reach and nurture the right audience.
