S3 Advertising Agency

Ask yourself “Why you do what you do…” and the answer to this question will tell you what makes you stand out as an individual or business, it will provide you with a story that should be told…

Video allows us to do just that. It gives us the opportunity to dissect your brand’s ethos and depict, through narrative, a story that the public can connect with. It allows us to capture emotion, project a tone of voice and portray why you do what you do, giving your market and any potential customers something to believe and invest in.

If you hold a reason why, a passion, a love and a belief in something and the reason for doing it, then you have your market

“People don’t buy what you do, they buy why you do it…” – Simon Sinek.

We are storytellers and our job is to portray brand ethos, dissect brand history and depict their heartfelt passion for why they do what they do.

Why, for example, do we make it our mission every day to create disruptive campaigns?

Well, as a team, we believe in creating campaigns that change our audience’s lives in a positive manner. Campaigns that spark a thought, a reaction or change in their behaviour. That invoke happiness and laughter though humour, or contemplation through emotion.

It’s what gets us out of bed every morning and, knowing that we’ve actually made a difference, it’s what helps us sleep at night. Indeed, we leave no stone unturned, always asking ‘why’.

Why have we challenged your initial brief, for example? Why choose one font over another? Or why might a six-word strapline work better than the three-word option?

By constantly questioning everything we do, only then are we able bring your brand to life. Only then can we unleash your brand’s potential, by telling its story the way it deserves to be told.”

Under my management I have seen the power of digital advertising work as effectively for small business as it has for a large business; small companies sold their niche products to wider customer bases for the fraction of the cost; the biggest buyer of paid traffic in the UK saw how important a strong digital presence maintained and enhanced their strong brand presence.

Throughout my career I have worked by three key rules:

Learn as much as you can about the subject
There is so much information online that I found you can become reasonably authoritative on the subject in a short space of time.

Assume nothing, always be data driven
Digi-sense is the new common sense. So much data can be accumulated that it is so important to phase out the gut feeling and look at the figures before a decision is made.

Don’t get comfortable; there is always something new coming.
Programmatic Advertising and Dynamic Creative are completely reshaping how we buy into and target our clients’ audiences. We know that not one size fits all. With our Programmatic platform we can target a varied range of Ad Networks, not just Google or Bing. With Dynamic Creative, we can tailor ads dynamically, by the time of day, audience interests, even the weather. Combined, these two offerings provide a powerful campaign strategy, delivering ads where, when and how the target audience is most receptive.

I and the rest of #TeamSocial understand that social media never sleeps. Our management is constant; around the clock, all day, every day. Ensuring no notifications are neglected and everything is perfectly filtered allows us to guarantee that our clients will have a continuous, engaging online presence. Continually creating and researching new and out-there content helps us to inspire, engage and disrupt our audiences. Fresh and relevant content for our clients is what makes our audiences want to keep coming back for more and drives them to ‘share’, ‘favourite’ and ‘like’ what we create! We know what’s going to make followers stop in their tracks during a scrolling session!

Stat time. 63% of adults use social media weekly. That’s an impressive 1875% increase in seven years. If ever there was a time to get your brand up-to-speed with the latest social media trends, it’s now. Our social media is omnipresent. Our audiences consume even when they don’t realise they are consuming; on the bus, at work or out for lunch, they are digesting our content through phones, tablets and computers. Our audiences vary for each client, from young to old, we consider the demographic and build on it. We can target the main spectators and adjust our tone to empathise with them. And that’s how we capture and disrupt our audiences

We personally deal with over 75 different media owners across all channels, thus relieving you of that burdensome admin and giving you back time in your day to do the things that matter the most. We have local and national knowledge and a team of experts who have worked both agency, client and supplier side to give a 360° approach to each campaign.

With the digital age upon us, the traditional media landscape is rapidly evolving and so too are consumers and advertisers, thus welcome to a 360° 21st century advertising agency.

We ensure we are the first to know about evolving and emerging media platforms, and were one of the first agencies to have an advertiser on Sky AdSmart.

Our target audience is anyone and everyone. You could want to reach the elusive Gen Z or target the Vintage Value seniors. If you don’t know who your audience is, we can tell you!

All our websites are built using a responsive methodology so your website is mobile, tablet and desktop friendly. At S3 we design for mobile first; the smallest scenario on the smallest possible device. We deliver an unbelievable showcase for your product no matter the size of device. From there we scale up, consider more options and make decisions on how content should be displayed most effectively.

Since 2015 there have been more searches performed on mobile devices than on desktop computers. We are living in a mobile age – if your website is not mobile friendly you are losing potential customers and your search engine rankings will be detrimentally impacted.

By employing a responsive method you future proof your website so that no matter the size of new devices to hit the market, your website will always adjust accordingly.

Some important questions about your website:

Effectiveness: Can users achieve their objectives?

Efficiency: How quickly can users reach their objectives? How many are required interactions to reach a goal?

Learnability: How easy is it for a user to complete a simple task the first time they visit your website?

Error prevention: Does the website employ a defensive design to prevent errors?

User satisfaction: Do users like using your website and do they recommend it to others?

If your responses to any of these questions are in need of improvement we always enjoy discussing website analysis on how to improve your overall experience