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PenLife Associates Ltd

YO26, York

(68)
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About

We are a Chartered Financial Planning firm based in York and have been established since 1984. We believe that successful financial planning is measured by our clients’ ability to achieve their life goals, through our expertise, guidance, and realistic forecasting.

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5/5

68 customer reviews

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1 March 2024

`soyfur as always arrived at the time and date that he said he would and as been friendly and pleasant and always answers the questions we ask him and explained the answers to us, he is very helpful in every way, we always look forward to his visits.

Reviewed on Google Maps

28 February 2024

We all need to make the best of our income and resources. The PenLife team have helped us make the best of our modest resources since their organisation's inception. As we have moved into retirement and older age their advice is both spot on and reassuring, recommending when and where to get other reliable advice when it is outside their remit. We feel secure for ourselves and for our families. Be assured, PenLife's personable and professional team will be able to give you excellent advice and support for you to get the best from your income and resources. More...

Reviewed on Google Maps

28 February 2024

I've been a client for a few years and have confidence that my advisor Louis gives me sound advice and that my money is as safe as it can be in this uncertain world

Reviewed on Google Maps

28 February 2024

Always friendly, great communication and genuinely interested in helping with present & future financial goals. The advice we have received has always been very sound and options have always been discussed with the pros and cons debated. We. Feel we can recommend Pen Life and their advisers to other people in total trust More...

Reviewed on Google Maps

13 February 2024

Pen Life Associates have been my financial advisers for the past two and a half years. I have regular meetings and I pleased to say their prime concern is for the customer as an individual and the fact they will design their product around what I need now and going forward. I am more than happy to leave my finances in their hands and would thoroughly recommend them to anyone who needs guidance and advice in respect of their pensions and any other incomes. More...

Reviewed on Google Maps

5 February 2024

I have been a customer of Penlife for several years and have benefited from investment planning, retirement planning and now post-retirement financial management for over 4 years. Being able to retire at 55 was a huge bonus, and this was planned in tandem with advice as to how best to invest funds for the eventual maximum inheritence of funds for my wife and/or children, which is a huge source of comfort for me. I have been happy to recommend Penlife to several friends and family members which amply demonstrates my satisfaction with the service I continue to receive. More...

Reviewed on Google Maps

5 January 2024

Always friendly, great communication and genuinely interested in helping to meet our financial goals. The advice we have received has always been very sound and options have always been discussed with the pros and cons debated. We can be sure that the best decisions are being made on our behalf. Feel we can recommend Pen Life and their advisers to our Friends. More...

Reviewed on Google Maps

5 January 2024

I engaged with Deb at PenLife several years ago about setting up a SIPP, & at all times through the setting up process & through the time since it was implemented the service & communications have been excellent, & the few queries that I have had have been dealt with by Deb & her team very promptly & professionally. I have recommended PenLife to a few friends & will continue to do so. More...

Reviewed on Google Maps

5 January 2024

Have been with Pen Life for over 13 years. We have always found them to be friendly and offer sound and impartial financial advice. We are now being advised by Craig Howard and the same level of professional service has been maintained. Would recommend both Craig and Pen Life for financial advice covering all life stages from mortgages to retirement planning. More...

Reviewed on Google Maps

5 January 2024

It has been over six years since I first became a client of Pen Life. As I was new to the area, I relied on reviews like this in order find a trustworthy advisor who could help with planning my retirement. John Walker from Pen Life replied to my initial query professionally and has maintained that standard ever since. John and the team have been a delight to work with and I genuinely feel that they have my best interests at heart. They have bought clarity to my retirement goals and how they can be achieved. More...

Reviewed on Google Maps

5 December 2023

My relationship with Pen Life started with a third party introduction and has evolved through the provision of an excellent,professional yet friendly service into the complete financial planning package. My direct meetings with Deb and her assistant,Nicola, have always been cordial but prepared with precision and very relevant to my personal circumstances. I would not hesitate to recommend Pen Life to any one seeking financial planning advice. More...

Reviewed on Google Maps

5 December 2023

We have always had good service and guidance from our advisors at Penlife. We find their common sense approach and clear advice makes us feel secure in our affairs.

Reviewed on Google Maps

5 December 2023

I have been with Pen Life for around a decade now and worked with two financial advisors, initially managing the affairs of relatives under Lasting Power of Attorney. I have found their advice and support to be excellent throughout and we are now onto the third generation. More...

Reviewed on Google Maps

5 December 2023

I originally contacted PenLife when I was planning my retirement, and was immediately very impressed with their professional approach, and very clear advice. They have managed my investments ever since, and continue to provide an excellent service. My annual review meeting with Louis is very useful, and I know I can contact them at any time if I need additional help. More...

Reviewed on Google Maps

5 December 2023

We have been with Pen Life for a number of years now and have found all the staff to be very friendly and helpful. We met Kristian Brinning last year when he took over looking after our pension fund and quickly realised he was very knowledgeable and easy to get on with. He has shown interest in our situation and is advising on other financial matters relevant to us. Thanks Kriss. More...

Reviewed on Google Maps

5 December 2023

PenLife helped us sort out our future financial security, pensions and investments allowing us to plan ahead more confidently and enjoy our retirement

Reviewed on Google Maps

5 December 2023

I have have have been with Penlife for more than ten years .I have worked with three advisors over that time, giving continuity. They have always provided me with balanced advice. Anytime you have a question it is answered in a timely manner. Always friendly and professional. I would thoroughly recommend them to anyone wanting pension or financial advice. More...

Reviewed on Google Maps

5 November 2023

Pen Life has looked after my pensions for several years now and I have always been happy with the care and attention I have received. The annual reviews have been very useful. I have been working with Haydn for the past couple of years and have always found him to be approachable and knowledgeable. More...

Reviewed on Google Maps

5 November 2023

We've used PenLife for a number of years now, associated with our pensions and some of our investments. Our interactions with Penlife are always at the right level, with our adviser recognising we have some knowledge of investing, understand risk (both the risk of losing and making money! ), and are numerate, which allows us to target questions that help us understand how we're moving towards our objectives, whilst skipping some of the more routine analysis and discussion. Investment performance has been satisfactory - and is broadly in line with our other adviser for our level of risk, although the last few years appear to have been unusual in the number of financial shocks that have arisen (Covid, banking, Ukraine etc.). We're looking forward to the relationship continuing to prosper. I rarely give five stars... and working with PenLife requires assessments across many areas of performance. They're great to work with. More...

Reviewed on Google Maps

5 November 2023

Great company to have on your side for financial advice. John Walker has been outstanding with his advice & makes financial decisions almost pleasurable. Highly recommended

Reviewed on Google Maps

5 November 2023

Reviewed on Google Maps

5 November 2023

I have been dealing with PenLife for over 30 years. I was introduced to them via my late mother. I would not hesitate to recommend them no matter what level your finances are or how much or little assistance you require. Over the years whichever member of staff I have dealt with - previously Andrew Richardson, Tom Hughes and currently Kriss Brining - all of which have been approachable, courteous but professional. They genuinely want to do their best to make your money work in the right way that can benefit you. May you go from strength to strength. Best wishes. More...

Reviewed on Google Maps

5 November 2023

I am happy to acknowledge the support we have had from John Walker of PenLife in handling my finances as I have approached and now taken retirement. Many thanks John for making the process run smoothly and much easier for me to understand. More...

Reviewed on Google Maps

5 November 2023

Just be a bit wary. They charged me a 1.25% ongoing fee and never responded to my emails. Also, when I heard them speaking to an insurance company they were pretty rude. I cancelled the charge and moved away from them. More...

Reviewed on Google Maps

5 November 2023

I admit I was a little concerned at first when considering whether to place my trust with a financial planning company. To say that I should not have had any worries at all is a huge under-statement. From the moment I contacted PenLife Associates some 4 years ago, on the recommendation of a friend, I have had nothing but complete confidence that my finances are in safe hands. Deborah Jacobs has been my Financial Advisor since day one. Deborah is not only very friendly, kind and approachable but she is extremely professional and hugely knowledgeable about financial/retirement planning. My regular meetings with Deborah are always a joy - no stuffiness, no jargon - just straight-forward, no-nonsense finance talk. I must also mention two other people in the PenLife team, firstly, Adam Dent, who is now an extremely capable Financial Planner; it has been wonderful to see Adam develop his career. Secondly, Nicola O’Mahon, Deborah’s dedicated Administrative support, who effortlessly manages to deal with all enquiries. Finally, not only do PenLife Associates support you with their financial expertise but they are hugely supportive of the local community with their charitable endeavours. More...

Reviewed on Google Maps

5 November 2023

I’ve been with PenLife for more than 10 years & have found their friendly & caring advice invaluable in the build-up to retirement & now during retirement. In particular Louis Maddison, who took over my investment portfolio about 3 years ago, has been brilliant in helping form a tax efficient income stream to meet my financial requirements. Even though we are in difficult times regarding investments I’m as confident as I can be that my retirement will continue to be financially secure & meet my expectations. I would have no hesitation in recommending PenLife to people who need long term financial advice & have already done so several times. More...

Reviewed on Google Maps

5 November 2023

Always dealt with in a timely and courteous manner and given excellent advise on my investments. My advisor is Deb Jacobs. She understands my needs and keeps me updated with the current trends. She is extremely pleasant and can explain issues very clearly She has never tried to persuade me to invest in anything I would not be comfortable with. I would recommend her to any of my family and friends More...

Reviewed on Google Maps

5 November 2023

I wrote a review a week ago, which I have tried to update but can't figure out how to. I stated that the ongoing charge I paid was 1. 25% and I had experienced some instances of staff being rude to insurance company staff. I just wanted to balance this by saying that the advice I received was good and fair, which was of course the main reason I sought their services. The charge I paid was definitely 1.25% (I have the documents still!) and all my other comments were accurate but I just wanted to balance this. I would also add that PenLife asked me to phone them, which I did. The lady I spoke to - Caroline - genuinely listened to my feedback and took it onboard, so credit to Caroline and PenLife for that. More...

Reviewed on Google Maps

5 November 2023

I have been a client of PenLife for circa 5-6yrs and have built a great relationship with John Walker who I trust completely. John helped get the financial basics in place for myself and my wife, then over time he has introduced more value added activities to help provide the best start we can for our boys and secure our future in retirement such as a financial planning tool and VCT's. Thank you and I look forward to many more years working together. More...

Reviewed on Google Maps

5 November 2023

Really pleased with the service from Deb Jacobs and colleagues. Professional and friendly service. The Company are proactive in their management of client relationships and this is very much appreciated.

Reviewed on Google Maps

5 November 2023

I have been with pen life for a number of years. I have received help and advice on managing my pension fund to plan for my retirement. I retired in 2022 and currently take an annual pension managed by pen life. I am confident in Tom and Pen life to manage my funds and guide me on future changes. More...

Reviewed on Google Maps

5 November 2023

The service provided by Debs has been exceptional. Everything was explained clearly and fully. I could not have been happier.

Reviewed on Google Maps

5 November 2023

My mother was a client for many years and always spoke highly of the company and in the time I have been using their services have to agree with her assessment. They are professional and give excellent quality advice and service. More...

Reviewed on Google Maps

5 November 2023

Very professional company and service from John Walker at PenLife. John encouraged me to start my pension when I was in my 40s, and now that I have reached retirement age I have a very comfortable standard or living. Thankyou John!

Reviewed on Google Maps

5 November 2023

I have been with PenLife Associates for the past 3years. Deb Jacobs is my advisor regarding my pension. She is always ready to answer any questions I have and very quick to make any changes as required. I would fully recommend this company as a trustworthy business and especially Deb Jacobs for making the understanding of complex pension matters easier to understand. I know that they have great knowledge in investments and are always trying to do the best for all their clients. It feels like I'm part of their family. The PenLife Family. Thanks for all your hard work you do. That makes my retirement enjoyable and prosperous. More...

Reviewed on Google Maps

5 November 2023

I have been a customer of Penlife since 2018 and I feel totally confident that they have my best interests at heart. I have recommended them to friends and James Wadsworth is always very helpful and informative with regards to my financial situation and objectives.

Reviewed on Google Maps

5 November 2023

Penlife have managed my Pension and other savings for over two years now. My adviser Craig Howard is very personable and answers any questions I have quickly. I get an annual face to face review and, although the financial markets are not good at the moment, have full confidence that my savings are being managed well. I get regular updates by email and when I need to agree to fund changes. More...

Reviewed on Google Maps

5 November 2023

Pen Life has looked after my funds extremely well and it is always a pleasure to chat to Louis who explains everything clearly to me. Long may our relationship continue. More...

Reviewed on Google Maps

5 November 2023

Reviewed on Google Maps

5 October 2023

Asking me to explain how investments/money works is a bit like asking a dachsund to play the piano. I understand the number at the end of all the other numbers and can see whether it has got larger or smaller, which puts me ahead of the sausage dog. Just. I lament my lack of knowledge and financial nouse which, in my case can lead to fear and panic. However at, Penlife I've found a reassuring, relaxed and realistic approach to saving and financial planning. That is worth a lot to me. Honestly I wish i had sought their advice sooner. And the number at the end of all the other numbers? It's looking pretty good. More...

Reviewed on Google Maps

5 October 2023

Always helpful and prepared to listen to arguments and discuss all the pro's and con's. Professional and friendly and will walk you through financial gobbledygook you find difficult to understand. Always look after your money as if it was their own. More...

Reviewed on Google Maps

5 October 2023

I have been a client of PenLife for a number of years and have always received excellent financial advice. I have been guided through the complexities of financial planning, (not always obvious to the layman), and been able to structure my finances in a balanced way. I am more than happy to recommend this company. More...

Reviewed on Google Maps

5 October 2023

Great advice tailored to our specific circumstances and delivered promptly and in a friendly fashion. Any questions we have are always answered quickly and completely. I am very happy to recommend Deborah Jacobs and her team More...

Reviewed on Google Maps

5 October 2023

PenLife have been our financial advisors for many years now and we have always been totally satisfied with the service they offer. They give honest, reliable advice and we feel that we can trust them to do their best to advance our financial position. The advisors we have dealt with are pleasant, friendly and do not pressure us in any way..We can wholeheartedly recommend them to anyone looking for financial advice. More...

Reviewed on Google Maps

5 October 2023

I have been with Penlife for a number of years now and can't recommend them highly enough. Haydn looks after my finances and has been nothing but professional and friendly in every meeting we have had. I wouldn't hesitate to call him if I had any worries or needed any advice. More...

Reviewed on Google Maps

5 October 2023

Deb was recommended by a friend and has been fantastic. I was very clueless about my and my family’s finances and needed to get things sorted quickly. Deb and her team have helped me prioritise and helped my understanding (as much as I need to - I remain disinterested in having to sort this stuff out) but also hand held me through an overwhelming process. I have total confidence in them and am very grateful for their accessibility and support More...

Reviewed on Google Maps

5 October 2023

Our Financial Planner at Penlife is Louis Maddison and he has been our Adviser since joining Penlife around 8 years ago. We find that Louis is extremely professional and approachable and he keeps us updated on the progress of our investments. We generally have an annual review and on occasions have the need to contact him in the interim - his advice is always found to be sound. More...

Reviewed on Google Maps

5 October 2023

We have always enjoyed our meetings with Deb Jacobs. She has been friendly and efficient, and has always taken a warm interest in our activities and plans. Being newcomers to the world of stocks and shares, we have been willing to trust her to make the right decisions for us. More...

Reviewed on Google Maps

5 September 2023

I have been a client of Penlife since 2013. I would recommend them to anyone who needs professional financial advice with a personal touch. To deal with day to day they feel like a home grown business that you can speak to informally which helps you build a rapport and relationship with your advisor; whilst feeling that your money is safe in their hands. Both Deb and Adam have been brilliant with me over the years. More...

Reviewed on Google Maps

5 September 2023

We’ve been with Deb at Penlife since 2018 when we asked for help to consolidate our investments, and plan our finances through retirement, with a specific look at how we should deal with our various pension arrangements. We definitely made the right decision as Deb has taken the stress out of managing our finances, with really friendly and helpful advice when we need it. Whilst we, like everyone else, have experienced the fluctuations of the market, we always know where we stand and have the confidence to take a long-term view. Deb is supported by a great team at Penlife. More...

Reviewed on Google Maps

Q&As

That’s easy: the people. I enjoy working with a great team at PenLife as well as meeting new clients. But best of all is having clients who’ve been with me for years; it’s a privilege to go through the highs and lows of life with them.
Deb Jacobs, Chartered Financial Planner

The thing I love most about my job is helping clients create plans to achieve their goals. I really enjoy taking the time to get to know clients and understand what they want out of life.
Kriss Brining, Financial Planner

Building ongoing relationships with our clients to help them achieve their financial goals and objectives.
Haydn Wishart, Financial Planner

Helping clients achieve their objectives, especially around retirement. The majority of people want to retire on their terms, and they spend a substantial part of their lives working. So being able to tell a client they can retire is an amazing feeling!
Adam Dent, Chartered Financial Planner

Seeing the difference you make to clients’ lives, building new relationships, and working with great people.
James Wadsworth, Chartered Financial Planner



Established in 1984, PenLife Associates has grown to be one of the most respected financial planning organisations in the Yorkshire region. In 2007, three employees bought out PenLife from the existing owner. From that point on, their vision shaped PenLife and transformed it into the business it is today . Under their leadership, the business grew from a team of 9 to over 25. They ensured that PenLife’s ethos of putting the client at the heart of absolutely everything was engrained in the team, right from the off. In 2009, PenLife became one of the first financial planning practices in the region to achieve ‘Corporate Chartered Financial Planner’ status.

In 2021, PenLife became employee owned under an Employee Ownership Trust, made up of Directors: Deb Jacobs, Tom Hughes, Nina Wright and Bernadette Render. PenLife continues under the same path and the same culture, proposition and processes. With even more emphasis on being a team and working together.

If you’ve ever worked with a Financial Planner before, you might feel anxious that making a change now could cost you dearly. If you’ve never previously taken financial advice, you might be unclear on how things work. Spend a little time with us, and you’ll soon breathe a sigh of relief.

Ask any of the hundreds of clients we’ve helped over the years, and they’ll tell you they feel better informed and more in control after speaking to us.

Here's what some clients think of PenLife:

I have been a customer of PenLife for several years and have benefited from investment planning, retirement planning and now post-retirement financial management for over 4 years. Being able to retire at 55 was a huge bonus, and this was planned in tandem with advice as to how best to invest funds for the eventual maximum inheritance of funds for my wife and/or children, which is a huge source of comfort for me. I have been happy to recommend PenLife to several friends and family members which amply demonstrates my satisfaction with the service I continue to receive.

Always friendly, great communication and genuinely interested in helping to meet our financial goals. The advice we have received has always been very sound and options have always been discussed with the pros and cons debated. We can be sure that the best decisions are being made on our behalf. Feel we can recommend PenLife and their advisers to our Friends.

I admit I was a little concerned at first when considering whether to place my trust with a financial planning company. To say that I should not have had any worries at all is a huge under-statement. From the moment I contacted PenLife Associates some 4 years ago, on the recommendation of a friend, I have had nothing but complete confidence that my finances are in safe hands. Deborah Jacobs has been my Financial Advisor since day one. Deborah is not only very friendly, kind and approachable but she is extremely professional and hugely knowledgeable about financial/retirement planning. My regular meetings with Deborah are always a joy - no stuffiness, no jargon - just straight-forward, no-nonsense finance talk. I must also mention two other people in the PenLife team, firstly, Adam Dent, who is now an extremely capable Financial Planner; it has been wonderful to see Adam develop his career. Secondly, Nicola O’Mahon, Deborah’s dedicated Administrative support, who effortlessly manages to deal with all enquiries. Finally, not only do PenLife Associates support you with their financial expertise but they are hugely supportive of the local community with their charitable endeavours.

Asking me to explain how investments/money works is a bit like asking a dachshund to play the piano. I understand the number at the end of all the other numbers and can see whether it has got larger or smaller, which puts me ahead of the sausage dog. Just. I lament my lack of knowledge and financial nouse which, in my case can lead to fear and panic. However at, PenLife I've found a reassuring, relaxed and realistic approach to saving and financial planning. That is worth a lot to me. Honestly I wish I had sought their advice sooner. And the number at the end of all the other numbers? It's looking pretty good.

We don’t have a “catchment area”, so as long as you’re happy to work with us and we feel we’d be able to help you, we’d love to take you on as a client. We can absolutely provide services remotely, we offer meetings over Teams, Zoom or Skype for those who would prefer this.

Our clients have the option of having video meetings if they prefer not to come into the office. We are also able to hold socially distanced meetings and our clients are more than welcome to request that their Financial Planner wears a mask. In addition, we have hand sanitiser stations throughout the building.

Services

Saving for retirement the smart way can add thousands to your pension. The rules around pensions are increasingly complex, and it’s easy to get them wrong. And when the time comes to swap your pension savings for retirement income, getting it wrong will cost you and your family for the rest of your life – and beyond.

When it’s time to step away from work and enjoy a well-earned retirement, you’ll need to be sure you have a sustainable income for the rest of your life – no matter what happens. We can help show you what this looks like and reassure you as you move through your retirement, so you can get on with living.

As independent Financial Planners, we have access to a greater range of funds, product and investment structures. And that means we can match your investment solutions to your own personal circumstances and objectives.

Investing your money is an investment in your future. The trouble is that it’s easy to get things wrong, no matter how experienced you are.

With the help of our seasoned professionals, you’ll stay on track. When you meet with us, we’ll discuss every aspect of your life, both personal and financial. Then, together, we’ll work out how investing could help you reach your goals more quickly or easily.

Choose us, and you’ll work with a highly and consistently accredited Chartered firm. This distinction means all our Financial Planners have to follow strict ethical and professional guidelines, and always put your needs first.

When you’ve been sensible with money all your life, you’ll want to make sure your family benefits from your hard work. We can help you make smart decisions so your family, not the taxman, inherits your savings and investments.

We’ve helped hundreds of satisfied clients to better understand their IHT position. We’d love to do the same for you. We’ll review your financial position and discuss who should inherit your wealth. Then we’ll put a watertight plan in place to deliver on your wishes.

Tax is complicated, but that doesn’t mean it needs to be confusing. Our Financial Planners pride themselves on being able to simplify the complex, so that you’re clear about which steps you should take next.

Entrepreneurs face a unique set of challenges, financial and otherwise. With us, you'll have a Financial Planner who truly understands.

Owning and running a business isn’t an easy pursuit. But finding a Financial Planner who’ll work closely with you and put your needs first can relieve some of the pressure you’re under.

Don’t think of your business and your personal finances as two completely separate entities. Through our big-picture approach, you’ll join the dots and get your wealth in the strongest possible position.

As our client, you’ll get expert support designed to help you find greater happiness in both your personal and professional lives. With our help, you’ll do more of what you love.

As a busy businessperson, the last things you want are lengthy reports and time-consuming meetings. We’ll fit in with your schedule, providing the clear, no-nonsense advice you need, whenever you need it.

Family: Protection for your family can be varied, and your Financial Planner will help you decide
which cover you should prioritise. This could include protecting your mortgage against an untimely death or critical illness and securing your income in the event of long-term illness.

Business Owners: Products such as life insurance and income protection are usually vital for wealthy entrepreneurs. But you may also need to consider things like shareholder protection and key person insurance. We’ve got the specialist know-how to help you find the solution that’s right for you.

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